Aletha Knowledge Base Map

How to Use These Documents

Use read_docs to load multiple documents in a single call by passing an array of IDs (up to 10). This is faster than calling read_doc repeatedly.

• Brand & Marketing Docs → Constraints. Follow brand voice, style, and positioning. Do not deviate from approved messaging.
• Customer Personas & Journeys → Context. Understand who you're writing for and where they are in the funnel. Use to inform tone and framing.
• Clinical & Research Docs → Reference material. Cite and verify. These inform medical accuracy — never fabricate clinical claims.
• Topic Articles & Blogs → Inspiration and reference. Draw from existing content for tone, structure, and clinical framing. Don't copy verbatim.
• Product Manuals → Source of truth for product details. Use exact product names, usage instructions, and capabilities from these docs.

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Brand & Marketing

• Aletha Brand Positioning (id: 1LZ-4x4ZPdTthGGf8RV67Mt68wXUsUj_4, PDF) Core brand positioning — mission, vision, differentiators, competitive landscape. Load when creating any marketing content, landing pages, or brand-facing copy.

• Aletha Style Guide (Usage) (id: 1V3qCWP_MYVsfiHl99km5qUcoVgEmoovh, PDF) Visual and brand usage guidelines — logo usage, colors, typography, imagery. Load for any visual or layout work alongside brand positioning.

• Aletha Writing Guidelines (id: 1Wi_ol-uuYkHLJm9ieaHiMFzDFUW5weuP, PDF) Writing style, tone of voice, do's and don'ts for Aletha copy. Load when writing any customer-facing text — emails, landing pages, website copy, social posts.

• Scroll-Stoppers & Messaging Ideas (id: 1ab36DuM7siC-ad7z1efK0V2n6qozxrfK, PDF) Approved hooks, headlines, and messaging angles for social and ads. Use as inspiration for ad copy, social posts, and email subject lines.

• Quick Claims Reference (id: 1LwOyI8-rIBQMrRDZ4mKcStNdJWb6fx2n, PDF) Approved marketing claims and language for product benefits. Check against this before making any product or health benefit claims in copy.

• External Research Addendum (id: 19cqSjr9trqo308VGrOrBJ6Fa8ZdNyObX, PDF) Supporting external research references for marketing claims. Reference when you need citations to back up marketing messaging.

Customer Personas & Journeys

• Customer Personas (id: 1C95lujaKnQTqUrZphou8BSDAmuDb5TgH, PDF) Detailed customer personas — demographics, pain points, motivations, objections. Load when creating targeted marketing content or audience-specific messaging.

• Customer Journey — Overview (id: 1ocriggn60Z_C0gVKdQ7uxFUVwoDxvdMl, PDF) Full customer journey map from awareness to advocacy. Load to understand the overall funnel and touchpoints.

• Customer Journey — Acquisition (id: 1UfB1X88F4K6e2HkT_HgKu2QTuBTsNRIJ, PDF) Acquisition-stage journey — how customers discover and evaluate Aletha. Load when working on top-of-funnel content: ads, landing pages, awareness campaigns.

• Customer Journey — Retention & Growth (id: 1jxTjXyEOxoqYMP54ofD7tCTqr8OFZxyK, PDF) Post-purchase journey — onboarding, retention, upsell, and advocacy. Load when working on email sequences, onboarding flows, or loyalty content.

• Practitioner Journey (id: 1fL8lqL_WjG3rgFe_csrdW_ZJMGqeZsD2, PDF) Journey map for practitioner/professional audience (PTs, chiropractors, etc.). Load when creating B2B or practitioner-targeted content.

Clinical & Research

• Aletha Scientific Theory — White Paper v1.3 (id: 1-vSaKP9G6JRntVFfNavAc8F2M__p65JF, PDF) Original scientific white paper explaining Aletha's core theory on muscle tension and pain. Reference for deep clinical claims and the theoretical foundation of the approach.

• Aletha White Paper (Jan 2025) (id: 18EfiDQhavyK_mB1LDrQFMoevs2r5xwoK, PDF) Updated white paper with latest clinical evidence and positioning. Primary clinical reference — load when writing health content or making medical claims.

• Aletha Terminologies Clarified (id: 1FXAPvz1Dq30xuk1E9-Y5bxZT73jLieTU, DOCX) Definitions and preferred usage of clinical and brand-specific terms. Check when using medical/anatomical terminology to ensure consistent language.

• Aletha FAQs (id: 1Ch4mX2hbF7QybJWmwRnrxQkwZMUTmul5, Excel) Comprehensive FAQ database — common customer questions and approved answers. Reference for FAQ sections, customer support content, or product pages.

• Onboarding Symptom Video Scripts (id: 1u3_8CA7X8Cfe_OKPQnbIFBekBkShUjIZ, PDF) Scripts for symptom-based onboarding videos. Reference for how Aletha frames symptoms and solutions in educational content.

• THTC SendOwl Course Content (id: 1kXH7kmOUTTHxhfOmApYRMKJ6KlPmtbN6, PDF) Content from the Tight Hip Twisted Core course. Reference for structured educational content and clinical teaching approach.

Topic Articles & Blog Content

These are existing blog posts and topic deep-dives. Use as reference for tone, structure, and clinical framing when writing new content on similar topics.

• Forward Head Posture (Tech Neck) (id: 1HTZzdsesSyRCcoDPcZ599UaZHjxCSHfb, DOCX)
• Common Posture Problem (id: 1q8LL4Zh375PjTtBX7UUIdv6OiD7EWVA_, DOCX)
• Headaches and Migraines (id: 1_ADlAOmI1OTR2BfoetWYStT_nOwq93WX, DOCX)
• Headache Keystone (id: 1I-NsNofvfPmH5oxmm0_TJze-Pluz_Aah, DOCX)
• Lower Back Pain When Cycling (id: 1eFwipfun72gwr-4BbNn0kMufF11oFILB, DOCX)
• Redefining "Tight" (id: 1GmT71cwRmuDjSw0IXNpO-61pvkcByzdQ, DOCX)
• Sciatica Encyclopedia Entry (id: 1wGZvc1hHGVqQntdvNDhomdZOU4PCAEvF, DOCX)
• SI Joint Pain Summary (id: 1EeCtGvhxWAl42XhAqJNiC3nljbj_T3LQ, DOCX)
• SI Joint — Christine Annie Transcript (id: 18na4gzo8rkScP-F6qXh6hrSuG6WGClD_, DOCX)
• Hip Pain When Standing After Sitting (id: 1rIN9UKTLVoBe_v4apoAlHsFGXby0fsxq, DOCX)
• Blogs Collection 1–32 (id: 1U9QMm6fo2vzIOmy51kSAA84kDTk-v9cl, DOCX)
• Blogs Collection 33–66 (id: 1gDixYfXgMtseCeB9LYAhQRAqFx1qhWSQ, DOCX)
• Blogs Collection 67–100 (id: 1aSeKCzg78qC31KvllbMcgS8oUENo2v9l, DOCX)

Product

Product manuals are the source of truth for device names, usage instructions, and capabilities. Use exact names: Hip Hook (original), Hip Hook Mark (updated version), Range, Orbit, Band.

• Hip Hook Mark Manual (id: 1XPJwpzCjda7ivIyNf9amj5pDHSrkGfML, PDF) Usage instructions for the Hip Hook Mark (primary product). Load when writing about the Hip Hook or creating product-related content.

• Range Manual (id: 1xBeMQwfFwRdyThpdldUT9RxdnAsej1-W, PDF) Usage instructions for the Range (back/thoracic tool). Load when writing about back pain solutions or the Range product.

• Orbit Manual (id: 1RgwLrh420ZCDmtXevSD4S8YJMeFZsHMl, PDF) Usage instructions for the Orbit (massage ball tool). Load when writing about trigger point release or the Orbit product.

• Band Manual (id: 14f1UWCoE0rp2H40nczx9SqwXeS-x3upq, PDF) Usage instructions for the Aletha Band (resistance/stretch band). Load when writing about stretching, strengthening, or the Band product.