Aletha Knowledge Base Map

# Aletha Knowledge Base Map

## How to Use These Documents

Use `read_docs` to load multiple documents in a single call by passing an array of IDs (up to 10). This is faster than calling `read_doc` repeatedly.

- **Brand & Marketing Docs** → Constraints. Follow brand voice, style, and positioning. Do not deviate from approved messaging.
- **Customer Personas & Journeys** → Context. Understand who you're writing for and where they are in the funnel. Use to inform tone and framing.
- **Clinical & Research Docs** → Reference material. Cite and verify. These inform medical accuracy — never fabricate clinical claims.
- **Topic Articles & Blogs** → Inspiration and reference. Draw from existing content for tone, structure, and clinical framing. Don't copy verbatim.
- **Product Manuals** → Source of truth for product details. Use exact product names, usage instructions, and capabilities from these docs.

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## Brand & Marketing

- **Aletha Brand Positioning** (id: `1LZ-4x4ZPdTthGGf8RV67Mt68wXUsUj_4`, PDF)
  Core brand positioning — mission, vision, differentiators, competitive landscape.
  *Load when creating any marketing content, landing pages, or brand-facing copy.*

- **Aletha Style Guide (Usage)** (id: `1V3qCWP_MYVsfiHl99km5qUcoVgEmoovh`, PDF)
  Visual and brand usage guidelines — logo usage, colors, typography, imagery.
  *Load for any visual or layout work alongside brand positioning.*

- **Aletha Writing Guidelines** (id: `1Wi_ol-uuYkHLJm9ieaHiMFzDFUW5weuP`, PDF)
  Writing style, tone of voice, do's and don'ts for Aletha copy.
  *Load when writing any customer-facing text — emails, landing pages, website copy, social posts.*

- **Scroll-Stoppers & Messaging Ideas** (id: `1ab36DuM7siC-ad7z1efK0V2n6qozxrfK`, PDF)
  Approved hooks, headlines, and messaging angles for social and ads.
  *Use as inspiration for ad copy, social posts, and email subject lines.*

- **Quick Claims Reference** (id: `1LwOyI8-rIBQMrRDZ4mKcStNdJWb6fx2n`, PDF)
  Approved marketing claims and language for product benefits.
  *Check against this before making any product or health benefit claims in copy.*

- **External Research Addendum** (id: `19cqSjr9trqo308VGrOrBJ6Fa8ZdNyObX`, PDF)
  Supporting external research references for marketing claims.
  *Reference when you need citations to back up marketing messaging.*

## Customer Personas & Journeys

- **Customer Personas** (id: `1C95lujaKnQTqUrZphou8BSDAmuDb5TgH`, PDF)
  Detailed customer personas — demographics, pain points, motivations, objections.
  *Load when creating targeted marketing content or audience-specific messaging.*

- **Customer Journey — Overview** (id: `1ocriggn60Z_C0gVKdQ7uxFUVwoDxvdMl`, PDF)
  Full customer journey map from awareness to advocacy.
  *Load to understand the overall funnel and touchpoints.*

- **Customer Journey — Acquisition** (id: `1UfB1X88F4K6e2HkT_HgKu2QTuBTsNRIJ`, PDF)
  Acquisition-stage journey — how customers discover and evaluate Aletha.
  *Load when working on top-of-funnel content: ads, landing pages, awareness campaigns.*

- **Customer Journey — Retention & Growth** (id: `1jxTjXyEOxoqYMP54ofD7tCTqr8OFZxyK`, PDF)
  Post-purchase journey — onboarding, retention, upsell, and advocacy.
  *Load when working on email sequences, onboarding flows, or loyalty content.*

- **Practitioner Journey** (id: `1fL8lqL_WjG3rgFe_csrdW_ZJMGqeZsD2`, PDF)
  Journey map for practitioner/professional audience (PTs, chiropractors, etc.).
  *Load when creating B2B or practitioner-targeted content.*

## Clinical & Research

- **Aletha Scientific Theory — White Paper v1.3** (id: `1-vSaKP9G6JRntVFfNavAc8F2M__p65JF`, PDF)
  Original scientific white paper explaining Aletha's core theory on muscle tension and pain.
  *Reference for deep clinical claims and the theoretical foundation of the approach.*

- **Aletha White Paper (Jan 2025)** (id: `18EfiDQhavyK_mB1LDrQFMoevs2r5xwoK`, PDF)
  Updated white paper with latest clinical evidence and positioning.
  *Primary clinical reference — load when writing health content or making medical claims.*

- **Aletha Terminologies Clarified** (id: `1FXAPvz1Dq30xuk1E9-Y5bxZT73jLieTU`, DOCX)
  Definitions and preferred usage of clinical and brand-specific terms.
  *Check when using medical/anatomical terminology to ensure consistent language.*

- **Aletha FAQs** (id: `1Ch4mX2hbF7QybJWmwRnrxQkwZMUTmul5`, Excel)
  Comprehensive FAQ database — common customer questions and approved answers.
  *Reference for FAQ sections, customer support content, or product pages.*

- **Onboarding Symptom Video Scripts** (id: `1u3_8CA7X8Cfe_OKPQnbIFBekBkShUjIZ`, PDF)
  Scripts for symptom-based onboarding videos.
  *Reference for how Aletha frames symptoms and solutions in educational content.*

- **THTC SendOwl Course Content** (id: `1kXH7kmOUTTHxhfOmApYRMKJ6KlPmtbN6`, PDF)
  Content from the Tight Hip Twisted Core course.
  *Reference for structured educational content and clinical teaching approach.*

## Topic Articles & Blog Content

These are existing blog posts and topic deep-dives. Use as reference for tone, structure, and clinical framing when writing new content on similar topics.

- **Forward Head Posture (Tech Neck)** (id: `1HTZzdsesSyRCcoDPcZ599UaZHjxCSHfb`, DOCX)
- **Common Posture Problem** (id: `1q8LL4Zh375PjTtBX7UUIdv6OiD7EWVA_`, DOCX)
- **Headaches and Migraines** (id: `1_ADlAOmI1OTR2BfoetWYStT_nOwq93WX`, DOCX)
- **Headache Keystone** (id: `1I-NsNofvfPmH5oxmm0_TJze-Pluz_Aah`, DOCX)
- **Lower Back Pain When Cycling** (id: `1eFwipfun72gwr-4BbNn0kMufF11oFILB`, DOCX)
- **Redefining "Tight"** (id: `1GmT71cwRmuDjSw0IXNpO-61pvkcByzdQ`, DOCX)
- **Sciatica Encyclopedia Entry** (id: `1wGZvc1hHGVqQntdvNDhomdZOU4PCAEvF`, DOCX)
- **SI Joint Pain Summary** (id: `1EeCtGvhxWAl42XhAqJNiC3nljbj_T3LQ`, DOCX)
- **SI Joint — Christine Annie Transcript** (id: `18na4gzo8rkScP-F6qXh6hrSuG6WGClD_`, DOCX)
- **Hip Pain When Standing After Sitting** (id: `1rIN9UKTLVoBe_v4apoAlHsFGXby0fsxq`, DOCX)
- **Blogs Collection 1–32** (id: `1U9QMm6fo2vzIOmy51kSAA84kDTk-v9cl`, DOCX)
- **Blogs Collection 33–66** (id: `1gDixYfXgMtseCeB9LYAhQRAqFx1qhWSQ`, DOCX)
- **Blogs Collection 67–100** (id: `1aSeKCzg78qC31KvllbMcgS8oUENo2v9l`, DOCX)

## Product

Product manuals are the source of truth for device names, usage instructions, and capabilities. Use exact names: **Hip Hook** (original), **Hip Hook Mark** (updated version), **Range**, **Orbit**, **Band**.

- **Hip Hook Mark Manual** (id: `1XPJwpzCjda7ivIyNf9amj5pDHSrkGfML`, PDF)
  Usage instructions for the Hip Hook Mark (primary product).
  *Load when writing about the Hip Hook or creating product-related content.*

- **Range Manual** (id: `1xBeMQwfFwRdyThpdldUT9RxdnAsej1-W`, PDF)
  Usage instructions for the Range (back/thoracic tool).
  *Load when writing about back pain solutions or the Range product.*

- **Orbit Manual** (id: `1RgwLrh420ZCDmtXevSD4S8YJMeFZsHMl`, PDF)
  Usage instructions for the Orbit (massage ball tool).
  *Load when writing about trigger point release or the Orbit product.*

- **Band Manual** (id: `14f1UWCoE0rp2H40nczx9SqwXeS-x3upq`, PDF)
  Usage instructions for the Aletha Band (resistance/stretch band).
  *Load when writing about stretching, strengthening, or the Band product.*