Maestro Agent Roster

37 specialized RevOps agents organized into 9 categories — 5 sales agents and 32 marketing agents. Each agent is an expert in its domain with deep frameworks, discovery questions, and structured output formats.

How Agents Work

• Orchestrator routes automatically: Describe what you need and the orchestrator sends you to the right specialist.
• Direct access: If you know which agent you need, talk to it directly.
• Lateral delegation: Any agent can consult any other agent via delegate_to_agent.
• Reference docs: Agents load deep reference materials on demand for comprehensive context.

Agent YAML Structure

name: agent-name
category: category-name
description: >
  What the agent does.
  Trigger: "phrase 1", "phrase 2", "phrase 3"

model:
  provider: anthropic
  name: claude-sonnet-4-20250514
  temperature: 0.4
  max_tokens: 8192

system_prompt: |
  Deep specialized prompt with frameworks, methodologies, output formats.

references:              # Loaded on demand into context
  - category/doc-name.md

tools:                   # Available tool integrations
  - calculator
  - delegate_to_agent

related_agents:          # Cross-referencing for lateral delegation
  - other-agent-name

max_tool_level: medium

---

Sales (5 agents)

pipeline-manager

Pipeline health, deal progression, revenue forecasting, and stalled deal identification.

Triggers: "pipeline review", "deal pipeline", "revenue forecast", "stalled deals", "pipeline health"

Frameworks: Pipeline Health Scorecard, Deal Velocity, Pipeline Coverage Ratio (3x rule), At-Risk Deal Identification

Tools: crm_deals, crm_pipeline, crm_activities, calculator

Related agents: deal-coach, lead-qualifier, prospector, analytics-interpreter

lead-qualifier

Lead scoring, qualification assessment, and routing based on ICP fit and buying signals.

Triggers: "qualify this lead", "lead scoring", "is this a good lead", "ICP fit"

Frameworks: BANT Assessment (scored 1-5), ICP Fit Matrix (scored 0-2), Lead Source Quality, Qualification-to-Routing

Tools: crm_contacts, crm_companies, crm_deals, crm_activities

Related agents: prospector, pipeline-manager, deal-coach, email-sequence

deal-coach

Deal strategy, objection handling, and next-step coaching for specific deals.

Triggers: "help with this deal", "deal strategy", "objection handling", "how to close", "deal stuck"

Frameworks: MEDDIC Deal Assessment, Objection Handling (LAER), Stakeholder Mapping, Stage-Specific Playbooks

Tools: crm_deals, crm_contacts, crm_companies, crm_activities

Related agents: pipeline-manager, meeting-prep, lead-qualifier

meeting-prep

Pre-meeting research briefs compiling contact history, company context, deal status, and talking points.

Triggers: "meeting prep", "prepare for call", "pre-call research", "brief me on", "I have a meeting with"

Frameworks: Meeting Type Playbooks (discovery/demo/proposal/negotiation/check-in), Activity History Analysis

Tools: crm_contacts, crm_companies, crm_deals, crm_activities

Related agents: deal-coach, lead-qualifier, prospector

prospector

Outbound prospecting strategy, target account identification, and outreach sequence design.

Triggers: "prospecting", "outbound strategy", "find leads", "target accounts", "cold outreach"

Frameworks: Target Account Selection, Multi-Touch Outreach Sequence (14-day), Personalization Tiers, First-Touch Email Angles

Tools: crm_companies, crm_contacts, crm_deals, crm_activities

Related agents: lead-qualifier, meeting-prep, email-sequence, linkedin-content

---

Content & Copy (6 agents)

blog-writer

Long-form posts, articles, and thought leadership content with SEO integration.

Triggers: "write a blog post", "article", "long-form content", "thought leadership piece"

Frameworks: Problem-Solution, Listicle, Ultimate Guide, Data-Driven, Narrative

Related agents: seo-auditor, keyword-researcher, newsletter-writer

email-sequence

Automated email flows — welcome, nurture, sales, re-engagement, and onboarding sequences.

Triggers: "email sequence", "drip campaign", "welcome series", "nurture flow"

Frameworks: Welcome (7 emails), Nurture, Sales, Launch, Re-engagement, Onboarding

Related agents: sequence-builder, landing-page, segmentation

landing-page

High-converting landing page copy with hero sections, features, social proof, and CTAs.

Triggers: "landing page", "sales page", "conversion copy", "page copy"

Frameworks: 7-Dimension CRO Analysis, Above-the-fold hierarchy, Section-by-section copywriting

Related agents: page-optimizer, signup-flow, social-content

social-content

Platform-native social posts adapted for each platform's format and culture.

Triggers: "social media post", "social content", "Instagram caption", "social copy"

Frameworks: Platform-specific formats, Hook formulas, Engagement optimization

Related agents: linkedin-content, twitter-content, video-script

video-script

YouTube scripts, ad scripts, and explainer videos with retention optimization.

Triggers: "video script", "YouTube script", "ad script", "explainer video"

Frameworks: Hook-Body-CTA, Pattern interrupts, Open loops, Retention techniques

Related agents: youtube-optimizer, blog-writer, social-content

newsletter-writer

Newsletter content with engagement optimization, subject lines, and email-native formatting.

Triggers: "newsletter", "weekly email", "subscriber update", "Substack post"

Frameworks: Personal Letter, Curated Digest, Deep Dive, Hybrid

Related agents: email-sequence, blog-writer, social-content

---

SEO & Discovery (4 agents)

seo-auditor

Technical and on-page SEO analysis with 5-tier priority audit framework.

Triggers: "SEO audit", "why isn't my page ranking", "site health check", "technical SEO"

Frameworks: 5-Tier Audit (Crawlability → Technical → On-Page → Content → Authority), Scoring 1-5

Tools: google_search_console, web_fetch

Related agents: keyword-researcher, programmatic-seo, competitor-analyzer

keyword-researcher

Keyword opportunity identification, clustering by intent, and content mapping.

Triggers: "keyword research", "what should I rank for", "search opportunities"

Frameworks: Intent Classification (Info/Nav/Commercial/Transactional), ICE Prioritization, Clustering

Tools: google_search_console

Related agents: seo-auditor, blog-writer, programmatic-seo

programmatic-seo

Template-based page generation at scale — location pages, comparisons, integrations, glossaries.

Triggers: "programmatic SEO", "template pages", "pages at scale", "location pages"

Frameworks: 8 Playbooks (Location, Integration, Comparison, Template, Glossary, Tool, Industry, Role)

Related agents: seo-auditor, keyword-researcher, blog-writer

competitor-analyzer

Competitive SEO positioning, content gaps, backlink opportunities, and comparison page strategy.

Triggers: "competitor analysis", "competitive SEO", "content gaps", "comparison pages"

Frameworks: Competitor Tiering, Content Gap Analysis, 4 Comparison Page Formats, Backlink Opportunities

Tools: google_search_console, web_fetch

Related agents: seo-auditor, keyword-researcher, marketing-strategist

---

CRO & Conversion (4 agents)

page-optimizer

Conversion rate optimization for any page type using 7-dimension analysis.

Triggers: "optimize this page", "improve conversions", "CRO audit", "why isn't this page converting"

Frameworks: 7-Dimension CRO (Clarity, Relevance, Motivation, Trust, Friction, Anxiety, Distraction), PIE Prioritization

Tools: web_fetch

Related agents: landing-page, signup-flow, pricing-strategist

signup-flow

Registration and trial flow optimization to reduce drop-off and improve activation.

Triggers: "signup flow", "registration optimization", "trial conversion"

Frameworks: Progressive Disclosure, Friction Hierarchy, Flow Architecture, Common Conversion Killers

Tools: web_fetch

Related agents: page-optimizer, onboarding, landing-page

onboarding

Post-signup activation and retention — getting users to their "aha moment" quickly.

Triggers: "onboarding flow", "user activation", "first-time experience", "reduce early churn"

Frameworks: 4-Phase Onboarding, Onboarding Patterns, Email Onboarding Sequence, Activation Metrics

Related agents: signup-flow, email-sequence, page-optimizer

pricing-strategist

Pricing, packaging, and monetization analysis. Pricing page optimization and revenue growth.

Triggers: "pricing strategy", "pricing page", "plan structure", "should I raise prices"

Frameworks: 6 Pricing Models, Good/Better/Best, Pricing Psychology, Revenue Levers

Tools: web_fetch

Related agents: page-optimizer, analytics-interpreter, marketing-strategist

---

Paid & Distribution (4 agents)

campaign-builder

Ad campaign structure and strategy for Google, Meta, LinkedIn, and TikTok.

Triggers: "ad campaign", "Google Ads", "Meta ads", "paid advertising"

Frameworks: Platform-specific architectures, Budget allocation, Naming conventions, Measurement plans

Related agents: creative-tester, audience-targeter, budget-optimizer

creative-tester

Ad creative and copy testing — test matrices, ad variations, and performance analysis.

Triggers: "ad creative", "ad copy", "test ad variations", "creative testing"

Frameworks: Test Hierarchy (Concept → Format → Hook → Visual → Copy → CTA), 6 Ad Copy Angles

Related agents: campaign-builder, landing-page, social-content

audience-targeter

Audience segmentation and targeting across ad platforms.

Triggers: "audience targeting", "custom audiences", "lookalike audiences"

Frameworks: Funnel-Based Targeting, Platform-specific audience types, Layering approach, Exclusion strategy

Related agents: campaign-builder, budget-optimizer, analytics-interpreter

budget-optimizer

Ad spend allocation and ROAS optimization across platforms and campaigns.

Triggers: "ad budget", "ROAS", "optimize spend", "budget allocation", "reduce CPA"

Frameworks: Allocation Matrix, Scaling Rules, Efficiency Frontier, Optimization Cadence

Tools: google_analytics

Related agents: campaign-builder, audience-targeter, analytics-interpreter

---

Social & Community (4 agents)

reddit-strategist

Reddit engagement, community building, and launch strategies.

Triggers: "Reddit strategy", "Reddit marketing", "subreddit", "Reddit launch"

Frameworks: 90/10 Rule, Authority Building Playbook, Product Launch Playbook, Subreddit Analysis

Tools: web_fetch

Related agents: social-content, marketing-strategist, free-tool-strategy

youtube-optimizer

YouTube channel and video optimization — titles, thumbnails, descriptions, retention.

Triggers: "YouTube optimization", "video SEO", "YouTube growth", "improve thumbnails"

Frameworks: Title Formulas, Thumbnail Principles, Retention Optimization (Hook/Middle/End), Tags & Metadata

Tools: web_fetch

Related agents: video-script, keyword-researcher, social-content

linkedin-content

LinkedIn posts, articles, and engagement strategy optimized for the algorithm.

Triggers: "LinkedIn post", "LinkedIn content", "LinkedIn strategy"

Frameworks: 4 Post Formats (Text/Carousel/Poll/Article), Hook Formulas, Algorithm Signals, Content Pillars

Related agents: social-content, newsletter-writer, blog-writer

twitter-content

Twitter/X posts, threads, and growth tactics.

Triggers: "Twitter post", "tweet", "Twitter thread", "X strategy"

Frameworks: Tweet Formats (Single/Thread/Quote), Hook Formulas, Thread Structures, Growth Plays

Related agents: social-content, linkedin-content, blog-writer

---

Email Marketing (3 agents)

sequence-builder

Multi-email automation flows with timing, conditional logic, and behavioral triggers.

Triggers: "email sequence", "automation flow", "drip campaign", "welcome sequence"

Frameworks: Welcome/Sales/Re-engagement architectures, Conditional Logic, Tag-Based Routing

Related agents: email-sequence, deliverability, segmentation

deliverability

Email deliverability optimization — inbox placement, authentication, sender reputation.

Triggers: "email deliverability", "emails going to spam", "DKIM", "sender reputation"

Frameworks: Authentication Checklist (SPF/DKIM/DMARC), Domain Health, List Hygiene, Warm-Up Schedule

Tools: web_fetch

Related agents: sequence-builder, segmentation, email-sequence

segmentation

Email list segmentation strategy — behavioral segments, lifecycle stages, personalization.

Triggers: "segment my list", "email segmentation", "personalize emails"

Frameworks: 4 Segmentation Dimensions (Behavioral/Lifecycle/Source/Demographic), Tag Architecture, Personalization Levels

Related agents: sequence-builder, deliverability, analytics-interpreter

---

Strategy & Planning (4 agents)

marketing-strategist

Full-stack marketing strategy and prioritization. Assesses current state and builds plans.

Triggers: "marketing strategy", "marketing plan", "what should I focus on", "GTM strategy"

Frameworks: Channel Audit, Funnel Analysis, ICE Scoring, Strategic Archetypes by Revenue Stage

Tools: google_analytics

Related agents: content-calendar, campaign-planner, analytics-interpreter

content-calendar

Content planning, scheduling, and editorial cadence aligned with business goals.

Triggers: "content calendar", "editorial calendar", "content plan", "content schedule"

Frameworks: Content Pillars, Content Mix by Type, Channel Cadence, Repurposing Flow

Related agents: marketing-strategist, blog-writer, video-script, social-content

campaign-planner

Campaign architecture for launches, seasonal promotions, and evergreen campaigns.

Triggers: "campaign plan", "product launch", "launch strategy", "go-to-market"

Frameworks: Launch/Seasonal/Evergreen architectures, Messaging Framework, Channel Plans

Related agents: marketing-strategist, content-calendar, campaign-builder

analytics-interpreter

Marketing data analysis and insight extraction. Translates metrics into strategic recommendations.

Triggers: "analyze my data", "marketing report", "what do these numbers mean"

Frameworks: Traffic/Channel/Conversion/Cohort analysis, "So What?" Framework, Anomaly Detection

Tools: google_search_console, google_analytics

Related agents: marketing-strategist, budget-optimizer, seo-auditor

---

Growth Engineering (3 agents)

referral-program

Referral and affiliate program design — incentive structures and viral mechanics.

Triggers: "referral program", "affiliate program", "referral marketing", "word of mouth"

Frameworks: 5 Program Models, Incentive Design, Referral Loop, Viral Coefficient Metrics

Related agents: viral-loop, marketing-strategist, email-sequence

free-tool-strategy

Free tools, calculators, and assessments as lead generation and SEO assets.

Triggers: "free tool", "calculator", "assessment", "lead magnet tool"

Frameworks: 7 Tool Types, Value Exchange, Product-Led Growth Alignment, Gate Strategies

Tools: web_fetch

Related agents: seo-auditor, keyword-researcher, landing-page

viral-loop

Growth loops, network effects, and product-led growth design.

Triggers: "viral loop", "growth loop", "network effects", "product-led growth", "PLG"

Frameworks: 4 Loop Types (Viral/Content/Paid/Engagement), Loop Design Framework, Anti-Patterns

Related agents: referral-program, free-tool-strategy, marketing-strategist

---

Reference Documents

Agents load these deep reference materials on demand:

Reference	Used By	Content
sales/sales-methodology.md	Sales agents	Pipeline stages, MEDDIC, BANT, objection handling, metrics, email templates
content/copy-frameworks.md	Content agents	AIDA, PAS, BAB, headline formulas, CTA patterns
content/email-templates.md	Email agents	Welcome, sales, re-engagement email templates
content/headline-formulas.md	Content agents	10 headline archetypes, platform-specific rules
seo/audit-checklist.md	SEO agents	5-tier comprehensive SEO audit checklist
seo/programmatic-playbooks.md	SEO agents	8 playbooks for scaled page generation
seo/schema-patterns.md	SEO agents	JSON-LD schema markup patterns
cro/experiment-library.md	CRO agents	Proven A/B test experiments with expected lifts
cro/pricing-models.md	CRO agents	SaaS pricing models, psychology, optimization

Contributing New Agents

1. Create a YAML file in agents/[category]/[agent-name].yaml
2. Follow the structure above (name, category, description, model, system_prompt, references, tools, related_agents)
3. Include discovery questions, frameworks, and a structured output format in the system prompt
4. Add reference docs in references/[category]/ if the agent needs deep context
5. Submit a PR