Flourish App - Video Production Checklist

# Flourish App - Video Production Checklist

## Pre-Production

### Planning
- [ ] Review video script (`VIDEO_SCRIPT.md`)
- [ ] Review shot list (`VIDEO_SHOT_LIST.md`)
- [ ] Identify all locations/scenarios to feature
- [ ] Prepare backup locations in case primary doesn't work
- [ ] Test all UI interactions before recording
- [ ] Verify data is available for featured locations

### Technical Setup
- [ ] Set up screen recording software (Loom, OBS, or similar)
- [ ] Configure recording settings:
  - [ ] Resolution: 1920x1080 minimum
  - [ ] Frame rate: 30fps minimum
  - [ ] Audio: High-quality microphone connected
- [ ] Test recording quality
- [ ] Set up browser:
  - [ ] Use Chrome or Firefox (latest)
  - [ ] Window size: 1920x1080
  - [ ] Zoom: 100%
  - [ ] Disable extensions
  - [ ] Use light theme
- [ ] Prepare cursor settings (large, visible)
- [ ] Clear browser cache and cookies
- [ ] Log in to Flourish app
- [ ] Test internet connection stability

### Content Preparation
- [ ] Verify Queensgate Shopping Centre data is complete
- [ ] Test gap analysis functionality
- [ ] Test gap fulfillment workflow
- [ ] Test outreach functionality
- [ ] Verify reports are available
- [ ] Prepare example questions for voice assistant
- [ ] Have backup location ready (Meadowhall, Bluewater, etc.)

### Script Preparation
- [ ] Review and memorize key talking points
- [ ] Practice voiceover timing
- [ ] Prepare for ad-libs if UI behaves differently
- [ ] Note any script changes needed based on actual UI

---

## Production

### Recording Session 1: Full Walkthrough
- [ ] Record complete walkthrough (all scenes)
- [ ] Follow script timing guidelines
- [ ] Allow natural pauses for UI loading
- [ ] Record multiple takes of each scene
- [ ] Note any issues or bugs encountered

### Scene-by-Scene Checklist

#### Scene 1: Opening Hook (0:00 - 0:30)
- [ ] Landing page hero section
- [ ] Stats cards hover effects
- [ ] Smooth transition to dashboard

#### Scene 2: Dashboard Overview (0:30 - 1:00)
- [ ] Full dashboard view
- [ ] Metric cards detail
- [ ] Quick action cards
- [ ] Recent activity section

#### Scene 3: Gap Analysis (1:00 - 2:00)
- [ ] Gap Analysis page load
- [ ] Search for Queensgate
- [ ] Map appears with location
- [ ] Configure analysis (slider, filters)
- [ ] Run gap analysis
- [ ] Show loading state
- [ ] Results appear on map
- [ ] Location details panel
- [ ] Tenant comparison view
- [ ] Gap priority cards
- [ ] Missing brands section

#### Scene 4: Gap Fulfillment (2:00 - 2:45)
- [ ] Navigate to Gap Fulfillment
- [ ] Select Queensgate
- [ ] Show gap cards
- [ ] Highlight action buttons
- [ ] Click "Local Outreach"

#### Scene 5: Automated Outreach (2:45 - 3:15)
- [ ] Outreach page loads
- [ ] Show place cards
- [ ] Detail one place card
- [ ] Select multiple tenants
- [ ] Click "Start Outreach"
- [ ] Show AI-generated messages

#### Scene 6: Reports (3:15 - 3:45)
- [ ] Navigate to Reports
- [ ] Show report cards
- [ ] Detail Queensgate report
- [ ] Show second report

#### Scene 7: Voice Assistant (3:45 - 4:00)
- [ ] Navigate to Assistant
- [ ] Show example questions
- [ ] Highlight features

#### Scene 8: Closing (4:00 - 4:30)
- [ ] Return to dashboard
- [ ] Show workflow summary
- [ ] Key metrics overlay
- [ ] CTA section
- [ ] Final logo

### Recording Session 2: Retakes & Close-ups
- [ ] Record close-up shots of important UI elements
- [ ] Retake any scenes with issues
- [ ] Record alternative angles/views
- [ ] Capture smooth transitions

### Audio Recording
- [ ] Record voiceover separately (if not recording live)
- [ ] Use quiet environment
- [ ] Test microphone levels
- [ ] Record multiple takes
- [ ] Keep raw audio files

---

## Post-Production

### Video Editing

#### Initial Assembly
- [ ] Import all video files
- [ ] Organize clips by scene
- [ ] Assemble rough cut following script
- [ ] Trim unnecessary pauses
- [ ] Ensure smooth flow

#### Refinement
- [ ] Add smooth transitions between scenes
- [ ] Sync voiceover with screen actions
- [ ] Add zoom-ins on important elements
- [ ] Highlight cursor clicks
- [ ] Adjust timing for pacing

#### Graphics & Overlays
- [ ] Add intro slide with Flourish logo
- [ ] Add text overlays for key metrics:
  - [ ] "2,600+ Locations"
  - [ ] "180K+ Store Data Points"
  - [ ] "£2.4M Revenue Opportunity"
  - [ ] "20-40% Vacancy Reduction"
- [ ] Add chapter markers
- [ ] Add callout boxes for features
- [ ] Add outro slide with CTA

#### Color & Visuals
- [ ] Color correction for consistency
- [ ] Enhance UI contrast if needed
- [ ] Ensure text is readable
- [ ] Match color temperature throughout

### Audio Post-Production
- [ ] Import voiceover audio
- [ ] Sync with video
- [ ] Add background music (subtle, instrumental)
- [ ] Normalize audio levels
- [ ] Remove background noise
- [ ] Add sound effects (optional):
  - [ ] Click sounds
  - [ ] Transition sounds
- [ ] Balance music vs. voiceover

### Accessibility
- [ ] Create captions/subtitles
- [ ] Generate transcript
- [ ] Add audio description (optional)
- [ ] Test with screen reader (optional)

### Export & Delivery

#### Master File
- [ ] Export high-quality master (1080p+, large file)
- [ ] Format: MP4 (H.264)
- [ ] Keep for archive

#### Web Version
- [ ] Export optimized web version
- [ ] Resolution: 1920x1080
- [ ] File size: ~10-15MB
- [ ] Format: MP4
- [ ] Upload to hosting platform

#### Social Media Versions
- [ ] YouTube:
  - [ ] Resolution: 1920x1080
  - [ ] Aspect ratio: 16:9
  - [ ] File size: Optimized for YouTube
- [ ] Instagram:
  - [ ] Resolution: 1080x1080
  - [ ] Aspect ratio: 1:1
  - [ ] File size: Under 100MB
- [ ] LinkedIn:
  - [ ] Resolution: 1920x1080 or 1080x1080
  - [ ] File size: Under 200MB
- [ ] Twitter/X:
  - [ ] Resolution: 1280x720
  - [ ] Aspect ratio: 16:9
  - [ ] File size: Under 512MB

### Thumbnail Creation
- [ ] Design compelling thumbnail
- [ ] Include Flourish logo
- [ ] Add text overlay (e.g., "AI-Powered Property Intelligence")
- [ ] Use high-contrast, eye-catching design
- [ ] Export in multiple sizes:
  - [ ] YouTube: 1280x720
  - [ ] Instagram: 1080x1080
  - [ ] LinkedIn: 1200x627

### Documentation
- [ ] Create video description with:
  - [ ] Key features highlighted
  - [ ] Timestamps/chapters
  - [ ] Links to sign up
  - [ ] Relevant hashtags
- [ ] Write blog post about video (optional)
- [ ] Prepare social media posts for promotion

---

## Quality Assurance

### Technical Check
- [ ] Video plays smoothly (no stuttering)
- [ ] Audio is clear and balanced
- [ ] All text is readable
- [ ] UI elements are visible
- [ ] Cursor movements are smooth
- [ ] Transitions are professional
- [ ] No technical glitches visible

### Content Check
- [ ] Follows script accurately
- [ ] All key features are showcased
- [ ] Value propositions are clear
- [ ] CTA is prominent
- [ ] Branding is consistent
- [ ] No errors or bugs shown

### Timing Check
- [ ] Total length: 3-5 minutes
- [ ] Each scene fits timing guidelines
- [ ] Pacing is appropriate
- [ ] No sections feel rushed or too slow

### Final Review
- [ ] Watch complete video end-to-end
- [ ] Check for any issues
- [ ] Get feedback from team
- [ ] Make final adjustments
- [ ] Approve for publication

---

## Publication Checklist

### Platform Setup
- [ ] YouTube:
  - [ ] Upload video
  - [ ] Add title, description, tags
  - [ ] Set thumbnail
  - [ ] Add chapters/timestamps
  - [ ] Set visibility (public/unlisted)
  - [ ] Add to playlist (if applicable)
- [ ] Website:
  - [ ] Upload to hosting/CDN
  - [ ] Embed on landing page
  - [ ] Update video section
- [ ] Social Media:
  - [ ] Schedule posts
  - [ ] Prepare captions
  - [ ] Tag relevant accounts
  - [ ] Use appropriate hashtags

### Promotion
- [ ] Email announcement to users
- [ ] Social media posts (Twitter, LinkedIn, Instagram)
- [ ] Blog post (if applicable)
- [ ] Newsletter inclusion (if applicable)
- [ ] Share with partners/stakeholders

### Analytics Setup
- [ ] Set up tracking (Google Analytics, etc.)
- [ ] Monitor views and engagement
- [ ] Track conversion from video
- [ ] Collect feedback

---

## Backup Plans

### If Primary Location Doesn't Work
- [ ] Use Meadowhall Shopping Centre
- [ ] Use Bluewater Shopping Centre
- [ ] Use The Trafford Centre
- [ ] Use Manchester Arndale

### If Feature Doesn't Work
- [ ] Have mock data ready
- [ ] Use screenshots if needed
- [ ] Record alternative workflow
- [ ] Document issue for fix

### If Recording Fails
- [ ] Have backup recording software
- [ ] Record in segments
- [ ] Use screen capture tools
- [ ] Consider animation/illustration alternative

---

## Post-Launch

### Monitoring
- [ ] Track video performance
- [ ] Monitor comments/feedback
- [ ] Respond to questions
- [ ] Update video if needed

### Iteration
- [ ] Collect user feedback
- [ ] Note improvements needed
- [ ] Plan future video updates
- [ ] Create additional clips if successful

---

## Resources Needed

### Software
- [ ] Screen recording software (Loom, OBS, Camtasia, etc.)
- [ ] Video editing software (Premiere Pro, Final Cut, DaVinci Resolve, etc.)
- [ ] Audio editing software (Audacity, Adobe Audition, etc.)
- [ ] Graphics software (Photoshop, Figma, Canva, etc.)

### Hardware
- [ ] High-quality microphone
- [ ] Stable internet connection
- [ ] Sufficient storage space
- [ ] Powerful computer for editing

### Accounts
- [ ] Flourish app account (admin/test account)
- [ ] YouTube account
- [ ] Social media accounts
- [ ] Video hosting/CDN account

---

## Timeline Estimate

- **Pre-Production**: 2-4 hours
- **Recording**: 2-3 hours
- **Post-Production**: 8-12 hours
- **Review & Revisions**: 2-4 hours
- **Publication**: 1-2 hours
- **Total**: 15-25 hours

---

## Notes

- Record in quiet environment
- Test everything before recording
- Keep raw files for future use
- Document any issues for product team
- Be flexible—UI may differ slightly from script
- Focus on value proposition, not perfection
- Keep it engaging and professional