/bonus-patterns - Pattern Library Templates

Instructions for Claude

Secret bonus command for pattern library creation.

Create Pattern Library

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🎁 BONUS: Pattern Library System

Let me help you set up your personal pattern library - the secret weapon of 10x marketers.

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Create a comprehensive pattern library:

exercises/markit/analytics/PATTERN-LIBRARY.md

# Marketing Pattern Library

## How to Use This Document
After each campaign, add winning patterns here. Before each campaign, review this document. Your future self will thank you.

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## Headline Patterns

### High-Performers (2x+ average CTR)
| Pattern | Example | Performance | Notes |
|---------|---------|-------------|-------|
| How [Persona] can [Benefit] | "How remote managers can save 10 hours/week" | 2.3x CTR | Works best for Manager Maria |
| [Number] ways to [Outcome] | "7 ways to coordinate team focus time" | 2.1x CTR | Odd numbers outperform even |
| The [Adjective] guide to [Topic] | "The complete guide to remote productivity" | 1.8x CTR | Best for pillar content |

### Underperformers (Avoid)
| Pattern | Why It Failed |
|---------|---------------|
| "Revolutionary" anything | Too hyperbolic, low trust |
| Clickbait questions | High opens, low engagement |

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## Email Patterns

### Subject Lines
| Pattern | Open Rate | Notes |
|---------|-----------|-------|
| [First Name], [short question]? | +34% | Personalization + curiosity |
| [Number] inside | +28% | Creates anticipation |
| Quick [benefit] | +22% | Respects time |

### Body Copy
- P.S. lines increase clicks 22%
- Single CTA outperforms multiple 3:1
- First paragraph under 2 sentences

### Send Times
| Day | Time | Performance |
|-----|------|-------------|
| Tuesday | 10:00 AM | Best overall |
| Thursday | 2:00 PM | Second best |
| Avoid | Monday AM, Friday PM | -40% engagement |

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## Social Media Patterns

### LinkedIn
| Format | Engagement | Best For |
|--------|------------|----------|
| Carousel | 3.2x | How-to content |
| Single image | 1.8x | Announcements |
| Text-only | 1.0x | Thought leadership |

#### Winning Post Structure
1. Hook (line 1) - controversy or bold claim
2. Problem (lines 2-4)
3. Solution (lines 5-10)
4. Proof (lines 11-13)
5. CTA (final line)

### Twitter/X
| Format | Engagement |
|--------|------------|
| Thread (7-10 tweets) | 4x single tweet |
| Image + short text | 2.5x |
| Question tweets | 2x |

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## Ad Copy Patterns

### Google Ads
| Element | Winning Pattern |
|---------|-----------------|
| Headline 1 | Benefit + Number |
| Headline 2 | Brand + Differentiator |
| Description | Problem → Solution → CTA |

### Meta Ads
| Angle | CTR | CPA |
|-------|-----|-----|
| Problem-focused | 1.8% | $24 |
| Social proof | 2.1% | $21 |
| Urgency | 1.5% | $28 |

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## Persona-Specific Patterns

### Manager Maria
- Responds to: ROI, efficiency, team metrics
- Avoid: Fluffy language, vague benefits
- Best channels: LinkedIn, Email
- Best times: Tuesday-Thursday, business hours

### Founder Fiona
- Responds to: Growth, scale, culture
- Avoid: Enterprise jargon
- Best channels: Twitter, Product Hunt
- Best times: Evenings, weekends

### Director Dana
- Responds to: Case studies, competitor comparisons
- Avoid: Overly casual tone
- Best channels: LinkedIn, Webinars
- Best times: Mid-week mornings

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## Seasonal Patterns

| Month | What Works | What Doesn't |
|-------|------------|--------------|
| January | Goal-setting, fresh start | Holiday themes |
| Q1 end | Budget spending, planning | Long-form content |
| Summer | Quick tips, mobile-first | Dense content |
| Q4 | Year-end, planning ahead | New product launches |

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## Pattern Capture Template

When you discover a new pattern, add it:

\`\`\`
### [Pattern Name]
- **What:** [Description]
- **Performance:** [Metrics]
- **When to use:** [Context]
- **When to avoid:** [Context]
- **Date discovered:** [Date]
- **Campaign:** [Reference]
\`\`\`

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**Remember:** Review this before every campaign. Update after every campaign.

Prompt the Next Step

Ask if they want to:

1. Start filling in their actual patterns
2. Create persona-specific pattern docs
3. Set up pattern capture automation

Key Teaching Points

• Patterns are discovered, not invented
• Document everything that works AND fails
• Review before campaigns, update after
• Persona-specific patterns are most valuable