Command Reference
Documents 12 `/cro` commands for conversion rate optimization, each running independently from Claude Code.
What this file does
Documents 12 /cro commands for conversion rate optimization, each running independently from Claude Code.
When to use it
- You want a quick reference for all available CRO commands
- You need to understand what each command analyzes and outputs
- You are deciding which command to run for a specific optimization task
Command Reference
Complete reference for all 12 /cro commands. Each command can be run
independently from Claude Code.
/cro audit <url>
Full website conversion audit with parallel agents.
Performs a comprehensive CRO analysis using 6 parallel subagents. This is the most thorough analysis available and produces a scored report with findings across all CRO categories.
Syntax:
/cro audit <url>
What it analyzes:
- UX heuristics and navigation
- Conversion copywriting effectiveness
- Analytics and tracking setup
- Visual hierarchy and layout
- Page speed and performance
- Trust signals and social proof
Output files:
FULL-AUDIT.md— Complete audit report with CRO Health Score
Example:
/cro audit https://www.acme.com
/cro page <url>
Single page conversion deep-dive.
Performs an in-depth analysis of a single page covering above-the-fold content, value proposition, CTAs, trust signals, copy, forms, speed, and mobile experience. Produces a Page CRO Score.
Syntax:
/cro page <url>
What it analyzes:
- Above-the-fold effectiveness
- Value proposition clarity and specificity
- CTA visibility, text, and placement
- Trust signals (testimonials, badges, logos)
- Content readability and persuasion
- Form design and friction
- Page speed indicators
- Mobile responsiveness
Output files:
- Page analysis report with section-by-section scoring
Example:
/cro page https://www.acme.com/pricing
/cro funnel <url1> <url2> [url3...]
Multi-step funnel mapping and drop-off analysis.
Maps a conversion funnel from entry to conversion, analyzing each step and the transitions between them. Identifies drop-off risks, navigation leaks, consistency issues, and missing micro-conversions.
Syntax:
/cro funnel <url1> <url2> [url3] [url4] ...
What it analyzes:
- Step-by-step clarity and purpose
- CTA effectiveness at each transition
- Navigation leaks (links pulling users out of the funnel)
- Friction points per step
- Cross-step consistency (visual, messaging, pricing)
- Mobile funnel experience
- Recovery mechanisms (cart abandonment, exit intent)
- Micro-conversion opportunities
Output files:
- Funnel analysis report with visual funnel map and per-step scores
Example:
/cro funnel https://shop.com https://shop.com/product/123 https://shop.com/cart https://shop.com/checkout
/cro test <url>
A/B test hypothesis generation.
Analyzes the page and generates prioritized A/B test hypotheses using the ICE framework (Impact, Confidence, Ease). Each hypothesis follows a structured format with evidence-based reasoning.
Syntax:
/cro test <url>
What it analyzes:
- Current page elements for optimization opportunities
- Highest-impact change areas
- Testing feasibility and sample size requirements
- Industry benchmarks for expected lift
Output files:
- Test plan with ICE-scored hypotheses and documentation templates
Example:
/cro test https://www.acme.com/signup
/cro copy <url>
Conversion copywriting analysis.
Deep evaluation of every copy element on the page: headlines, subheadlines, value proposition, CTAs, social proof text, urgency elements, readability, emotional triggers, micro-copy, and power words.
Syntax:
/cro copy <url>
What it analyzes:
- Headline formula and effectiveness
- Subheadline support
- Value proposition messaging
- Benefit-to-feature ratio
- CTA text quality
- Social proof copy specificity
- Urgency and scarcity language (with ethical assessment)
- Readability metrics (Flesch-Kincaid)
- Emotional trigger activation
- Micro-copy quality
- Power word usage and distribution
Output files:
- Copy analysis report with rewrite suggestions and emotional trigger map
Example:
/cro copy https://www.acme.com/landing-page
/cro ux <url>
UX heuristic evaluation.
Evaluates the page against Nielsen's 10 usability heuristics with a conversion-focused lens. Includes mobile UX assessment, cognitive load analysis, navigation evaluation, and form UX review.
Syntax:
/cro ux <url>
What it analyzes:
- Nielsen's 10 usability heuristics (conversion-focused)
- Mobile UX (thumb zones, tap targets, responsive behavior)
- Navigation and conversion path clarity
- Cognitive load (Hick's Law, Miller's Law, progressive disclosure)
- Form UX (labels, validation, error handling)
- Severity ratings (0-4 scale)
Output files:
- UX evaluation report with issue table and severity ratings
Example:
/cro ux https://www.acme.com
/cro forms <url>
Form optimization analysis.
Detailed analysis of all forms on the page: field count, labels, validation, friction level, mobile input types, privacy assurance, submit button text, and multi-step form assessment.
Syntax:
/cro forms <url>
What it analyzes:
- Field count vs. recommended maximums
- Label placement and clarity
- Inline validation presence
- Required vs. optional fields
- HTML5 input types for mobile
- Privacy statements near forms
- Submit button text specificity
- Multi-step form structure and progress indicators
Output files:
- Form optimization report with per-form scoring
Example:
/cro forms https://www.acme.com/contact
/cro ecommerce <url>
E-commerce CRO analysis.
Specialized analysis for e-commerce pages: product detail pages (PDP), category pages, cart, and checkout. Evaluates product presentation, pricing display, urgency elements, cross-sell/upsell, and purchase friction.
Syntax:
/cro ecommerce <url>
What it analyzes:
- Product presentation (images, descriptions, variants)
- Price display and anchoring
- Add-to-cart button prominence
- Urgency and scarcity indicators
- Cross-sell and upsell placement
- Shipping and return information visibility
- Cart and checkout friction
- Payment method options
- Mobile shopping experience
Output files:
- E-commerce CRO report with product page and checkout scoring
Example:
/cro ecommerce https://shop.com/products/example-product
/cro trust <url>
Trust signals and social proof audit.
Comprehensive evaluation of all trust-building elements: testimonials, reviews, client logos, security badges, guarantees, contact information, and overall credibility.
Syntax:
/cro trust <url>
What it analyzes:
- Testimonial quality (specificity, attribution, relevance)
- Review widgets and third-party validation
- Client/partner logos (recognizability, display)
- Security and compliance badges
- Guarantee language and positioning
- Contact information visibility
- Authority signals (certifications, awards, press)
- Social proof patterns and data points
- Dark pattern detection (fake urgency, fabricated reviews)
Output files:
- Trust audit report with signal inventory and recommendations
Example:
/cro trust https://www.acme.com
/cro tracking <url>
Analytics and tracking setup validation.
Validates that analytics tools are properly installed and configured for conversion measurement. Checks for GA4, GTM, Meta Pixel, and other tracking platforms.
Syntax:
/cro tracking <url>
What it analyzes:
- Google Analytics 4 (GA4) installation
- Google Tag Manager (GTM) setup
- Meta/Facebook Pixel
- LinkedIn Insight Tag
- Other third-party tracking (TikTok, Pinterest, Hotjar, etc.)
- Data layer presence and structure
- Consent management platform
- Conversion event configuration
- Noscript fallbacks
Output files:
- Tracking validation report with platform checklist
Example:
/cro tracking https://www.acme.com
/cro benchmark <url> <competitor-url>
Competitor conversion comparison.
Side-by-side CRO comparison between two websites. Analyzes both pages using the same criteria and highlights where each site excels or falls behind.
Syntax:
/cro benchmark <url> <competitor-url>
What it analyzes:
- Head-to-head CRO element comparison
- Value proposition differentiation
- CTA effectiveness comparison
- Trust signal strength comparison
- Form friction comparison
- Mobile experience comparison
- Content and copy quality comparison
- Competitive advantages and gaps
Output files:
- Competitive benchmark report with comparison tables
Example:
/cro benchmark https://www.acme.com https://www.competitor.com
/cro plan <url>
CRO strategy and 90-day roadmap.
Generates a prioritized CRO strategy with a 90-day implementation roadmap. Combines findings from a quick audit with business context to produce actionable phases.
Syntax:
/cro plan <url>
What it analyzes:
- Current conversion optimization state
- Quick-win opportunities (Week 1-2)
- High-impact changes (Month 1)
- Strategic improvements (Month 2-3)
- Testing roadmap and velocity targets
- Resource requirements
- KPI targets by phase
Output files:
ACTION-PLAN.md— Phased CRO roadmap with prioritized actions
Example:
/cro plan https://www.acme.com
What's inside
12 command sections, each with syntax, analysis criteria, output files, and an example.
Change this for your project
- Replace example URLs like
https://www.acme.comwith your own site - Replace example URLs like
https://shop.comwith your own e-commerce site - Replace example URLs like
https://www.competitor.comwith your competitor's site
Where it goes
Keep it in your repository where the agent or team that needs it will read it.
Worth borrowing
- Each command has a consistent structure: syntax, what it analyzes, output files, example
- Commands are organized by CRO focus area (audit, page, funnel, test, copy, ux, forms, ecommerce, trust, tracking, benchmark, plan)
Related Documents
FA Command List
Documents 64 commands for the FA binary analysis scripting language, each with usage, arguments, and examples.
Repo | Age | Last active | Active on | Commits | Uncommitted | Branch
Indexes over 70 git-extras commands with brief descriptions and usage examples for each.
Commands to Run
Lists every shell command for data generation, goal generation, training, and loading policies in the deformable-ravens project, grouped by task type and Hz.