Playbook: Content Campaign

# Playbook: Content Campaign

## When to Use
- Weekly content cadence
- Themed content series
- Trend-jacking opportunities
- Feature announcement content

## Pipeline

```
[STRATEGY]
→ tiktok-strategist (trends + angles)
→ analytics-reporter (past performance data)
→ experiment-tracker (check past learnings)

[CREATION]
→ content-creator (scripts/posts)
→ [if video] studio operations
→ qa-tester (review for errors, brand consistency)

[DISTRIBUTION]
→ distribution-manager (schedule + publish)
→ experiment-tracker (log as test if A/B)

[MEASUREMENT]
→ analytics-reporter (performance data)
→ test-results-analyzer (if A/B test)
→ feedback-synthesizer (audience reactions)
→ tiktok-strategist (iterate angles)
```

## Content Brief Template

```markdown
## Content: [TITLE]
Campaign: [CAMPAIGN NAME]
Channel: [TIKTOK/TWITTER/LINKEDIN/etc]
Publish Date: [DATE]

### Angle
[Core message/perspective]

### Hook
[First 3 seconds / first line]

### Target Audience
[Who this is for]

### Pain Point
[What problem are we addressing]

### CTA
[What we want them to do]

### Reference
[Links to similar successful content]

### Variants (if A/B)
- A: [hook/angle variation]
- B: [hook/angle variation]
```

## Weekly Cadence

| Day | Action | Owner |
|-----|--------|-------|
| Monday | Review last week performance | analytics-reporter |
| Monday | Identify trending angles | tiktok-strategist |
| Tuesday | Brief content-creator | tiktok-strategist |
| Wed-Thu | Create content | content-creator |
| Friday | Schedule next week | distribution-manager |
| Daily | Monitor + engage | distribution-manager |

## Quality Checklist
- [ ] Hook stops the scroll (first 3 sec)
- [ ] Single clear message
- [ ] CTA is obvious
- [ ] No typos or errors
- [ ] Proper format for channel
- [ ] Hashtags/tags optimized
- [ ] Tracking UTMs in place