Playbook: Content Campaign

When to Use

• Weekly content cadence
• Themed content series
• Trend-jacking opportunities
• Feature announcement content

Pipeline

[STRATEGY]
→ tiktok-strategist (trends + angles)
→ analytics-reporter (past performance data)
→ experiment-tracker (check past learnings)

[CREATION]
→ content-creator (scripts/posts)
→ [if video] studio operations
→ qa-tester (review for errors, brand consistency)

[DISTRIBUTION]
→ distribution-manager (schedule + publish)
→ experiment-tracker (log as test if A/B)

[MEASUREMENT]
→ analytics-reporter (performance data)
→ test-results-analyzer (if A/B test)
→ feedback-synthesizer (audience reactions)
→ tiktok-strategist (iterate angles)

Content Brief Template

## Content: [TITLE]
Campaign: [CAMPAIGN NAME]
Channel: [TIKTOK/TWITTER/LINKEDIN/etc]
Publish Date: [DATE]

### Angle
[Core message/perspective]

### Hook
[First 3 seconds / first line]

### Target Audience
[Who this is for]

### Pain Point
[What problem are we addressing]

### CTA
[What we want them to do]

### Reference
[Links to similar successful content]

### Variants (if A/B)
- A: [hook/angle variation]
- B: [hook/angle variation]

Weekly Cadence

Day	Action	Owner
Monday	Review last week performance	analytics-reporter
Monday	Identify trending angles	tiktok-strategist
Tuesday	Brief content-creator	tiktok-strategist
Wed-Thu	Create content	content-creator
Friday	Schedule next week	distribution-manager
Daily	Monitor + engage	distribution-manager

Quality Checklist

• Hook stops the scroll (first 3 sec)
• Single clear message
• CTA is obvious
• No typos or errors
• Proper format for channel
• Hashtags/tags optimized
• Tracking UTMs in place