Complete Service Packages & Add-Ons
Lists 15 service packages and 15 add-ons across content, lead gen, marketing, SEO, and web development with pricing tiers and bundle recommendations.
What this file does
Lists 15 service packages and 15 add-ons across content, lead gen, marketing, SEO, and web development with pricing tiers and bundle recommendations.
When to use it
- Pricing a new agency's service catalog
- Creating tiered packages for client proposals
- Structuring add-on upsells for existing services
- Building bundle discounts to encourage multi-service contracts
Complete Service Packages & Add-Ons
Comprehensive offerings for all TBH Digital Solutions services
📦 Content Production Service Packages
Essential Content Package
Best for: Small businesses getting started with content
- 20 pieces of written content per month
- Basic graphic design (5 pieces)
- Content calendar and publishing schedule
- Basic brand voice guidelines Price: $3,500/month
Professional Content Package
Best for: Growing businesses needing consistent content
- 40 pieces of written content per month
- Advanced graphic design (15 pieces)
- Photography direction and basic editing
- Content strategy and optimization
- Brand voice development and guidelines
- Basic video content (2 short videos) Price: $6,500/month
Enterprise Content Package
Best for: Large organizations with complex content needs
- Unlimited written content
- Premium graphic design and brand materials
- Professional photography and video direction
- Complete editorial strategy and governance
- Multi-platform content optimization
- Dedicated content manager
- Performance analytics and optimization Price: $12,000/month
Content Production Add-Ons
Brand Identity Starter Kit
- Logo design and brand guidelines
- Business card and letterhead design
- Brand color palette and typography
- Basic brand asset library Price: $4,500 (one-time)
Professional Photography Package
- Full-day product or corporate photography
- 50+ edited high-resolution images
- Usage rights and licensing
- Multiple format optimization Price: $3,500 (one-time)
Content Audit & Strategy Package
- Complete content audit (current assets)
- Competitive content analysis
- 6-month content strategy roadmap
- Editorial calendar template setup Price: $2,500 (one-time)
🎯 Lead Generation Service Packages
Starter Lead Gen Package
Best for: Small businesses new to lead generation
- 2-channel lead generation setup
- Basic landing page creation
- Lead scoring system setup
- Email nurture sequence (5 emails)
- Monthly lead gen reporting Price: $4,000/month
Growth Lead Gen Package
Best for: Businesses ready to scale lead acquisition
- 4-channel lead generation management
- A/B testing and optimization
- Advanced lead scoring and routing
- Multi-sequence email nurturing
- Remarketing campaign setup
- Webinar or event planning (quarterly) Price: $7,500/month
Enterprise Lead Gen Package
Best for: Large organizations with complex sales funnels
- Omnichannel lead generation strategy
- Custom dashboard and reporting
- Advanced attribution modeling
- Complex nurture workflows
- Account-based marketing campaigns
- Dedicated lead generation specialist Price: $15,000/month
Lead Generation Add-Ons
Lead Magnet Creation Package
- 3 high-converting lead magnets
- Landing page design and setup
- Email sequence automation
- Performance tracking setup Price: $3,500 (one-time)
Webinar Success Package
- Complete webinar planning and setup
- Promotional campaign design
- Registration and follow-up automation
- Post-event content creation Price: $5,500 (one-time)
Sales Funnel Optimization Audit
- Complete funnel analysis
- Conversion rate optimization recommendations
- A/B testing plan development
- Implementation roadmap Price: $2,500 (one-time)
📣 Marketing Services Packages
Digital Marketing Starter
Best for: Small businesses entering digital marketing
- Google Ads campaign management
- Facebook/Instagram advertising
- Basic marketing automation setup
- Monthly performance reporting
- Up to $5K monthly ad spend management Price: $3,500/month + ad spend
Comprehensive Marketing Package
Best for: Growing businesses with diverse marketing needs
- Multi-platform paid advertising
- Content marketing and distribution
- Marketing automation and lead nurturing
- Influencer partnership coordination
- Advanced analytics and reporting
- Up to $15K monthly ad spend management Price: $7,500/month + ad spend
Enterprise Marketing Solutions
Best for: Large organizations with complex marketing requirements
- Full-funnel marketing strategy
- Advanced programmatic advertising
- Marketing technology stack management
- PR and communications strategy
- Executive thought leadership campaigns
- Dedicated marketing team Price: $18,000/month + ad spend
Marketing Services Add-Ons
Marketing Technology Audit
- Complete MarTech stack evaluation
- Integration optimization recommendations
- Data flow and attribution analysis
- Implementation roadmap Price: $4,500 (one-time)
Competitive Intelligence Package
- Comprehensive competitor analysis
- Market positioning assessment
- Campaign strategy recommendations
- Quarterly intelligence reports Price: $3,500 (one-time)
Crisis Communications Package
- Crisis communication plan development
- Media relations strategy
- 24/7 crisis response support (30 days)
- Reputation monitoring setup Price: $6,500 (one-time)
🔍 SEO Services Packages
SEO Foundation Package
Best for: Small businesses starting with SEO
- Technical SEO audit and fixes
- Keyword research and strategy
- On-page optimization (up to 20 pages)
- Local SEO setup and optimization
- Monthly ranking and traffic reports Price: $2,500/month
Advanced SEO Package
Best for: Growing businesses competing in competitive markets
- Comprehensive technical SEO
- Content SEO and optimization
- Link building and digital PR
- AI SEO and featured snippet optimization
- E-commerce or marketplace SEO
- Advanced analytics and reporting Price: $5,500/month
Enterprise SEO Solutions
Best for: Large organizations with complex SEO needs
- Enterprise-level technical SEO
- International and multi-site SEO
- Advanced AI and schema optimization
- Large-scale content optimization
- Custom reporting and dashboards
- Dedicated SEO strategist Price: $12,000/month
SEO Services Add-Ons
SEO Migration Support
- Pre-migration SEO audit
- Migration planning and execution
- Post-migration monitoring
- Traffic recovery optimization Price: $4,500 (one-time)
International SEO Setup
- Hreflang implementation
- Multi-language optimization
- Geographic targeting setup
- Local market research Price: $3,500 (one-time)
Technical SEO Emergency Audit
- Urgent technical issue identification
- Priority fix recommendations
- 48-hour turnaround
- Implementation support Price: $2,500 (one-time)
💻 Web Development Packages
Website Essentials Package
Best for: Small businesses needing a professional web presence
- Custom responsive website (up to 10 pages)
- Content management system setup
- Basic SEO implementation
- Contact forms and analytics
- SSL and security setup
- 3 months of maintenance included Price: $8,500 (one-time) + $500/month maintenance
Business Growth Website Package
Best for: Growing businesses with advanced functionality needs
- Custom website with advanced features (up to 25 pages)
- E-commerce functionality or advanced forms
- Performance optimization
- Advanced analytics and tracking
- Multi-language support option
- 6 months of maintenance included Price: $18,000 (one-time) + $1,200/month maintenance
Enterprise Web Solutions Package
Best for: Large organizations with complex requirements
- Custom web application development
- Advanced integrations and APIs
- Enterprise-level security and hosting
- Custom dashboard and admin systems
- Ongoing development and optimization
- Dedicated development team Price: $45,000+ (one-time) + $3,500/month maintenance
Web Development Add-Ons
E-commerce Integration Package
- Shopping cart and checkout setup
- Payment gateway integration
- Inventory management system
- Order processing automation Price: $6,500 (one-time)
Performance Optimization Package
- Core Web Vitals optimization
- Speed and loading improvements
- Image and asset optimization
- CDN setup and configuration Price: $3,500 (one-time)
Security Hardening Package
- Advanced security implementation
- SSL and encryption setup
- Backup and recovery systems
- Security monitoring and alerts Price: $2,500 (one-time)
API Integration Package
- Custom API development
- Third-party service integrations
- Data synchronization setup
- Documentation and testing Price: $4,500 (one-time)
💡 Package Bundle Recommendations
Small Business Starter Bundle
Combine: Website Essentials + SEO Foundation + Content Production Essential Total Value: $14,500/month individual | Bundle Price: $12,500/month Savings: $2,000/month
Growth Business Bundle
Combine: Business Growth Website + Advanced SEO + Professional Content + Digital Marketing Starter Total Value: $35,000 setup + $17,000/month | Bundle Price: $28,000 setup + $14,500/month Savings: $7,000 setup + $2,500/month
Enterprise Complete Bundle
Combine all Enterprise packages across services
Total Value: $67,000/month individual | Bundle Price: $55,000/month
Savings: $12,000/month
📋 Implementation Notes
Package Positioning
- Essential/Starter: Entry-level, foundational services
- Professional/Growth: Comprehensive solutions for scaling businesses
- Enterprise: Premium, fully-managed solutions with dedicated support
Add-On Strategy
- One-time projects that complement ongoing services
- Seasonal offerings (e.g., holiday campaigns, yearly audits)
- Urgent solutions for immediate business needs
- Specialized expertise for unique requirements
Pricing Philosophy
- Transparent tiers with clear value differentiation
- Bundle discounts for multiple services
- Performance incentives for results-driven packages
- Scalable pricing that grows with client needs
Sales Process Integration
- Package comparison charts for easy client decision-making
- Upgrade paths from lower to higher tiers
- Add-on recommendations based on client industry and goals
- Custom package options for unique requirements
What's inside
5 service categories each with 3 tiers, 15 add-ons, 3 bundle recommendations, and implementation notes
Change this for your project
- Replace
TBH Digital Solutionswith your company name - Replace
$3,500/monthand all other prices with your own rates - Replace
Small Business Starter Bundleand other bundle names with your own offerings
Where it goes
Keep it in your repository where the agent or team that needs it will read it.
Worth borrowing
- Grouping add-ons as one-time projects separate from recurring packages
- Offering bundle discounts that show individual vs. combined pricing
- Naming tiers with consistent progression (Starter, Growth, Enterprise)
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