Complete TBH Digital Solutions Package Documentation

Comprehensive service packages organized by category with cross-service integration opportunities

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📝 Content Production Services

Core Packages

Essential Content Package

Best for: Small businesses getting started with content Problem Solved: No consistent brand voice or content strategy

• 20 pieces of written content per month
• Basic graphic design (5 pieces)
• Content calendar and publishing schedule
• Basic brand voice guidelines Price: $3,500/month

Professional Content Package

Best for: Growing businesses needing consistent content Problem Solved: Struggling to create engaging content consistently

• 40 pieces of written content per month
• Advanced graphic design (15 pieces)
• Photography direction and basic editing
• Content strategy and optimization
• Brand voice development and guidelines
• Basic video content (2 short videos) Price: $6,500/month

Enterprise Content Package

Best for: Large organizations with complex content needs Problem Solved: Need comprehensive content across all marketing channels

• Unlimited written content
• Premium graphic design and brand materials
• Professional photography and video direction
• Complete editorial strategy and governance
• Multi-platform content optimization
• Dedicated content manager
• Performance analytics and optimization Price: $12,000/month

Content Production Add-Ons

Brand Identity Starter Kit

• Logo design and brand guidelines
• Business card and letterhead design
• Brand color palette and typography
• Basic brand asset library Price: $4,500 (one-time)

Professional Photography Package

• Full-day product or corporate photography
• 50+ edited high-resolution images
• Usage rights and licensing
• Multiple format optimization Price: $3,500 (one-time)

Content Audit & Strategy Package

• Complete content audit (current assets)
• Competitive content analysis
• 6-month content strategy roadmap
• Editorial calendar template setup Price: $2,500 (one-time)

Social Media Management Add-Ons

• Social Starter ($2,500/mo): 3 platforms, 12 posts/month, engagement monitoring
• Social Growth ($4,500/mo): 4 platforms, 30 posts/month, community management
• Social Authority ($8,500/mo): Unlimited platforms, 60+ posts/month, influencer outreach

Podcast & Audio Production

• Podcast Starter Kit ($4,000 setup + $1,500/mo): Branding, hosting, 2 episodes/month
• Podcast Growth Pack ($3,500/mo): Weekly production, distribution, guest outreach
• Branded Audio Series ($7,500 one-time): 6-episode scripted series

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🎯 Lead Generation Services

Core Packages

Starter Lead Gen Package

Best for: Small businesses new to lead generation Problem Solved: Local businesses not generating enough qualified leads

• 2-channel lead generation setup
• Basic landing page creation
• Lead scoring system setup
• Email nurture sequence (5 emails)
• Monthly lead gen reporting Price: $4,000/month

Growth Lead Gen Package

Best for: Businesses ready to scale lead acquisition Problem Solved: No systematic process for capturing and converting online leads

• 4-channel lead generation management
• A/B testing and optimization
• Advanced lead scoring and routing
• Multi-sequence email nurturing
• Remarketing campaign setup
• Webinar or event planning (quarterly) Price: $7,500/month

Enterprise Lead Gen Package

Best for: Large organizations with complex sales funnels Problem Solved: Too many leads falling through the cracks, poor conversion rates

• Omnichannel lead generation strategy
• Custom dashboard and reporting
• Advanced attribution modeling
• Complex nurture workflows
• Account-based marketing campaigns
• Dedicated lead generation specialist Price: $15,000/month

Lead Generation Add-Ons

Lead Magnet Creation Package

• 3 high-converting lead magnets
• Landing page design and setup
• Email sequence automation
• Performance tracking setup Price: $3,500 (one-time)

Webinar Success Package

• Complete webinar planning and setup
• Promotional campaign design
• Registration and follow-up automation
• Post-event content creation Price: $5,500 (one-time)

Email & CRM Enhancements

• Email Marketing Starter ($1,500/mo): 2 campaigns/month, reporting
• Advanced Nurture Sequences ($3,500 one-time): 5-7 email flows
• CRM Optimization Pack ($4,500 one-time): Audit, workflows, dashboards

Reputation & Review Management

• Review Generation System ($2,500 one-time + $500/mo): Automated review requests
• Reputation Monitoring Dashboard ($1,200/mo): Track mentions/reviews
• Crisis Review Response Pack ($2,500 one-time): 30-day hands-on management

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📢 Marketing Services

Core Packages

Digital Marketing Starter

Best for: Small businesses entering digital marketing Problem Solved: Need professional ad management but limited budget

• Google Ads campaign management
• Facebook/Instagram advertising
• Basic marketing automation setup
• Monthly performance reporting
• Up to $5K monthly ad spend management Price: $3,500/month + ad spend

Comprehensive Marketing Package

Best for: Growing businesses with diverse marketing needs Problem Solved: Need to scale across multiple marketing channels efficiently

• Multi-platform paid advertising
• Content marketing and distribution
• Marketing automation and lead nurturing
• Influencer partnership coordination
• Advanced analytics and reporting
• Up to $15K monthly ad spend management Price: $7,500/month + ad spend

Enterprise Marketing Solutions

Best for: Large organizations with complex marketing requirements Problem Solved: Need complete marketing department without hiring internally

• Full-funnel marketing strategy
• Advanced programmatic advertising
• Marketing technology stack management
• PR and communications strategy
• Executive thought leadership campaigns
• Dedicated marketing team Price: $18,000/month + ad spend

Marketing Services Add-Ons

Paid Media Enhancements

• Creative Ad Pack ($2,500 one-time): 10 ad creatives with variations
• Retargeting Expansion Pack ($1,500/mo): Display + social retargeting
• TikTok/Short Video Ad Pack ($3,500 one-time): 8 optimized short video ads

Analytics & Reporting Upgrades

• Custom Dashboard Build ($3,000 one-time): Google Looker Studio or Power BI
• Advanced Attribution Model ($4,500 one-time): Multi-touch funnel attribution
• Monthly Strategy Call ($1,200/mo): Analyst reviews and optimization

Marketing Technology Services

• Marketing Technology Audit ($4,500 one-time): Complete MarTech evaluation
• Competitive Intelligence Package ($3,500 one-time): Comprehensive competitor analysis
• Crisis Communications Package ($6,500 one-time): Crisis response and monitoring

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🔍 SEO Services

Core Packages

SEO Foundation Package

Best for: Small businesses starting with SEO Problem Solved: Not showing up in local search results

• Technical SEO audit and fixes
• Keyword research and strategy
• On-page optimization (up to 20 pages)
• Local SEO setup and optimization
• Monthly ranking and traffic reports Price: $2,500/month

Advanced SEO Package

Best for: Growing businesses competing in competitive markets Problem Solved: Website not ranking for important keywords

• Comprehensive technical SEO
• Content SEO and optimization
• Link building and digital PR
• AI SEO and featured snippet optimization
• E-commerce or marketplace SEO
• Advanced analytics and reporting Price: $5,500/month

Enterprise SEO Solutions

Best for: Large organizations with complex SEO needs Problem Solved: Large website with complex SEO challenges

• Enterprise-level technical SEO
• International and multi-site SEO
• Advanced AI and schema optimization
• Large-scale content optimization
• Custom reporting and dashboards
• Dedicated SEO strategist Price: $12,000/month

SEO Services Add-Ons

Specialized SEO Services

• SEO Migration Support ($4,500 one-time): Pre/post migration planning and execution
• International SEO Setup ($3,500 one-time): Hreflang, multi-language optimization
• Technical SEO Emergency Audit ($2,500 one-time): 48-hour urgent issue resolution

Conversion Rate Optimization

• CRO Starter Audit ($2,500 one-time): Funnel analysis + recommendations
• A/B Testing Package ($3,500/mo): Ongoing test design + implementation
• Full CRO System ($7,500 setup + $2,500/mo): Heatmaps, user testing, optimization

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💻 Web Development Services

Core Packages

Website Essentials Package

Best for: Small businesses needing a professional web presence Problem Solved: Outdated website that doesn't convert visitors

• Custom responsive website (up to 10 pages)
• Content management system setup
• Basic SEO implementation
• Contact forms and analytics
• SSL and security setup
• 3 months of maintenance included Price: $8,500 (one-time) + $500/month maintenance

Business Growth Website Package

Best for: Growing businesses with advanced functionality needs Problem Solved: Need advanced functionality to support business growth

• Custom website with advanced features (up to 25 pages)
• E-commerce functionality or advanced forms
• Performance optimization
• Advanced analytics and tracking
• Multi-language support option
• 6 months of maintenance included Price: $18,000 (one-time) + $1,200/month maintenance

Enterprise Web Solutions Package

Best for: Large organizations with complex requirements Problem Solved: Unique business requirements needing custom solutions

• Custom web application development
• Advanced integrations and APIs
• Enterprise-level security and hosting
• Custom dashboard and admin systems
• Ongoing development and optimization
• Dedicated development team Price: $45,000+ (one-time) + $3,500/month maintenance

Web Development Add-Ons

Functionality Enhancements

• E-commerce Integration Package ($6,500 one-time): Shopping cart, payments, inventory
• Performance Optimization Package ($3,500 one-time): Core Web Vitals, speed optimization
• Security Hardening Package ($2,500 one-time): Advanced security, monitoring
• API Integration Package ($4,500 one-time): Custom APIs, third-party integrations

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🎥 Video Production Services

Core Packages

Brand Video Essentials

Best for: Small businesses needing professional video content Problem Solved: Need professional video content but limited budget

• 1 professional brand video (2-3 minutes)
• Script development & storyboarding
• Professional filming & editing
• Social media cutdowns (5 versions)
• Basic motion graphics Price: $8,500 (project-based)

Content Video Library

Best for: Businesses needing consistent video content Problem Solved: Need consistent video content for marketing

• 4 videos per quarter (testimonials, explainers, etc.)
• Social media optimization
• Platform-specific formatting
• Basic analytics tracking
• Content calendar integration Price: $5,000 setup + $6,500/month

Video Marketing System

Best for: Organizations with comprehensive video needs Problem Solved: Need comprehensive video strategy across all channels

• Unlimited video production
• Multi-platform distribution strategy
• Advanced motion graphics & animation
• Performance tracking & optimization
• Dedicated video strategist Price: $15,000 setup + $12,500/month

Video Production Add-Ons

Social Media Content Pack

• 10 × 30-second social posts
• 5 × 1-minute posts
• 30 × 15-second vertical reels
• Platform-specific cutdowns (16:9, 9:16, 1:1)
• Custom thumbnail & caption starter kit Price: $4,500

Video Ads Package

• 6 × 15-30s ad variations (different hooks/CTAs)
• Cutdowns for Facebook, Instagram, TikTok, LinkedIn, YouTube pre-roll
• A/B testing variations (headline swaps, thumbnail alternates)
• Ad compliance formatting (platform guidelines) Price: $5,500

E-Commerce Product Video Kit

• 3 × 60-second product demo videos
• 6 × 30-second lifestyle/social cutdowns
• 10 × 15-second ad teasers
• Amazon, Shopify, Walmart, and DTC optimized formats
• Product detail page loop + 360° video Price: $6,000

Event Content Package

• Highlight reel (2-3 min recap)
• Speaker/session edits (up to 5 sessions, 5-10 min each)
• 10 × social media snippets from sessions/panels
• Attendee testimonial videos (3-5 interviews)
• Branded motion graphics & titles Price: $7,500

Thought Leadership Series

• 6 × 2-3 min expert insight videos (batch-filmed)
• 12 × 15-30s social pull-outs
• Branded animated intros/outros & lower thirds
• YouTube/LinkedIn thumbnails & metadata support Price: $5,000

Training & Onboarding Module Pack

• 5 × 3-5 min training modules
• Animated graphics & step-by-step callouts
• Voiceover narration included
• LMS/HR platform optimized formats (SCORM/MP4) Price: $6,500

Premium Distribution & Analytics Pack

• Custom multi-platform delivery strategy
• SEO-optimized YouTube descriptions & metadata
• Monthly performance tracking dashboard (YouTube, Meta, LinkedIn)
• 60-minute optimization consult per month Price: $2,500/month

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🔄 Cross-Service Integration Opportunities

Training & Workshops (High-Margin)

• Social Media Training Workshop ($3,000 one-time): Half-day team training
• SEO Bootcamp for Teams ($4,500 one-time): 3-session comprehensive training
• Video DIY Training ($2,500 one-time): Equipment setup + team training

Creative Enhancement Add-Ons

• Lifestyle Social Shoot ($2,000 one-time): 20 lifestyle images
• Video Animation Pack ($4,500 one-time): 5 animated explainers
• Brand Asset Pack ($2,500 one-time): Templates for Canva/Adobe

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📦 Recommended Service Bundles

Small Business Starter Bundle

Components: Website Essentials + SEO Foundation + Essential Content Individual Value: $14,500/month Bundle Price: $12,500/month Savings: $2,000/month

Growth Business Bundle

Components: Business Growth Website + Advanced SEO + Professional Content + Digital Marketing Starter Individual Value: $35,000 setup + $17,000/month Bundle Price: $28,000 setup + $14,500/month Savings: $7,000 setup + $2,500/month

Enterprise Complete Bundle

Components: All Enterprise packages across services Individual Value: $67,000/month Bundle Price: $55,000/month
Savings: $12,000/month

Specialized Industry Bundles

Local Business Growth Bundle

• Local SEO Domination ($2,500/mo)
• Essential Content Package ($3,500/mo)
• Review Generation System ($2,500 setup + $500/mo)
• Social Media Starter ($2,500/mo) Total: $2,500 setup + $9,000/month

E-Commerce Accelerator Bundle

• Business Growth Website + E-commerce Integration ($24,500 setup)
• Advanced SEO Package ($5,500/mo)
• E-Commerce Product Video Kit ($6,000 one-time)
• Digital Marketing Starter ($3,500/mo + ad spend) Total: $30,500 setup + $9,000/month + ad spend

B2B Lead Generation Bundle

• Growth Lead Gen Package ($7,500/mo)
• Thought Leadership Series ($5,000 one-time)
• LinkedIn Authority Pack ($2,500/mo)
• Webinar Success Package ($5,500 one-time) Total: $10,500 setup + $10,000/month

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🎯 Implementation Guidelines

Package Positioning Strategy

• Starter/Essential: Entry-level, foundational services for small businesses
• Growth/Professional: Comprehensive solutions for scaling businesses
• Enterprise: Premium, fully-managed solutions with dedicated support

Add-On Sales Strategy

• Complementary upsells that enhance core services
• Seasonal offerings for specific business cycles
• Urgent solutions for immediate business needs
• Specialized expertise for unique industry requirements

Cross-Service Integration Points

1. Content + SEO: Content optimization for search rankings
2. Video + Social: Video content optimized for social platforms
3. Web Dev + Lead Gen: Landing pages optimized for conversion
4. Marketing + Analytics: Performance tracking across all channels
5. Training + All Services: Client education for better collaboration

Pricing Philosophy

• Transparent value tiers with clear differentiation
• Bundle discounts for multiple services (15-20% savings)
• Performance incentives for results-driven packages
• Scalable pricing that grows with client needs and success