Quick Copy Workflow

A streamlined workflow for standalone copy requests that don't require full campaign treatment.

When to Use

• Single page or section copy
• Quick turnaround needs
• No strategic research required
• Clear brief with context

Workflow

Step 1: Brief Analysis (5 min)

Mayor Actions:

1. Review request
2. Identify copy type and goals
3. Determine single skill needed
4. Create minimal convoy

Step 2: Context Gathering (if needed)

Polecat Actions:

1. Review any provided materials
2. Note brand voice requirements
3. Identify target audience
4. Understand conversion goal

Step 3: Copy Creation (Core)

Skill: copywriting

Outputs:

• Primary copy version
• 2-3 headline alternatives
• CTA variations
• Rationale notes

Step 4: Optional Polish

Skill: copy-editing

If needed for:

• Refinement of existing drafts
• Brand voice alignment
• Error checking

Step 5: Delivery

Mayor Actions:

1. Review output quality
2. Ensure alternatives provided
3. Package with rationale
4. Mark convoy complete

Example Convoy

convoy-quick-001
├── mkt-001: copywriting (landing page hero)
└── mkt-002: copy-editing (polish) [optional]

Deliverable Format

# Copy Deliverable: [Page/Section Name]

## Primary Version

### Headline
[Recommended headline]

### Subheadline
[Supporting copy]

### Body
[Main copy]

### CTA
[Call to action]

## Alternatives

### Headline Options
1. [Option 1] - [Rationale]
2. [Option 2] - [Rationale]
3. [Option 3] - [Rationale]

### CTA Options
1. [Option 1]
2. [Option 2]

## Strategic Notes
[Why these choices were made]

Timeline

Step	Duration
Brief analysis	5 min
Context (if needed)	10 min
Copy creation	20-30 min
Polish (optional)	10 min
Total	35-55 min