/copy

---
description: Write marketing copy for any format — ads, landing pages, emails, social posts, or sales pages. Specify format and context.
---

# /copy

Write high-converting marketing copy for any format, from landing page headlines to long-form sales pages. Adapts voice, tone, and structure to your brand and audience.

## What This Command Does

The `/copy` command generates polished marketing copy tailored to your specified format, audience, and goals. It handles everything from short-form ad copy to full landing pages, applying proven copywriting frameworks and persuasion principles. The output is ready to use or serves as a strong first draft for your team to refine.

The command delegates to the **copywriter agent**, which draws on direct-response and brand copywriting techniques to produce compelling, goal-oriented content.

## When to Use

- You need landing page copy — hero sections, feature blocks, CTAs, or full pages
- You are writing ad copy for any platform (Google, Meta, LinkedIn, etc.)
- You need email copy — promotional, transactional, or newsletter content
- You want sales page copy with structured persuasion flow
- You need social media captions or post copy
- You are drafting website copy for any section (about, pricing, features, etc.)
- You want to rewrite existing copy for better performance

## How It Works

1. **Context Gathering** — Identifies the format, audience, product/service, and desired action
2. **Framework Selection** — Applies the appropriate copywriting framework (AIDA, PAS, BAB, StoryBrand, or others based on format)
3. **Voice Calibration** — Matches your brand voice and tone guidelines, or establishes an appropriate tone if none are provided
4. **Draft Creation** — Writes the full copy with headlines, body, proof elements, and calls to action
5. **Variant Generation** — Provides alternative headlines or CTA options where applicable
6. **Optimization Notes** — Includes suggestions for testing and improving performance

## Example Usage

**Input:**

```
/copy write a hero section for our AI writing assistant landing page
```

**Output:**

```markdown
# Hero Section: AI Writing Assistant

## Headline Options

**Option A (Benefit-led):**
Write 10x faster without sacrificing your voice

**Option B (Pain-led):**
Stop staring at blank pages — start shipping content

**Option C (Outcome-led):**
From idea to published draft in minutes, not days

## Subheadline
The AI writing assistant that learns your style, understands your
audience, and helps you create content that actually converts —
blog posts, emails, ads, and more.

## Supporting Bullets
- **Your voice, amplified** — Trains on your existing content so
  every draft sounds like you, not a robot
- **Built for marketers** — Templates for landing pages, email
  sequences, ad copy, and social posts
- **Edit, not rewrite** — Generates drafts good enough to polish,
  not throw away

## Primary CTA
Start writing free — no credit card required

## Secondary CTA
See it in action (2-min demo)

## Social Proof Line
Trusted by 2,400+ marketing teams to produce content 10x faster
```

## Important Notes

- Always specify the format (landing page, email, ad, etc.) and the target audience — generic requests produce generic copy
- Include your unique value proposition, key differentiators, or competitive advantages for stronger output
- If you have brand voice guidelines, share them — the copywriter agent will match tone, vocabulary, and style
- The command produces copy, not design — pair with a designer for layout and visual hierarchy decisions
- For ad copy specifically, consider using `/ad-creative` which combines copy with targeting and creative direction
- Generated copy should always be reviewed for factual accuracy, especially claims, statistics, and product capabilities

## Related Agents

- **copywriter** — Primary agent that produces the copy
- **brand-guardian** — Review output for brand consistency
- **seo-analyst** — Optimize copy for search when applicable
- **social-media-manager** — Platform-specific copy adaptation
- **cro-specialist** — Optimize copy for conversion performance