JikiME-ADK Marketing Skills

A collection of marketing expert-level skills supporting the entire marketing cycle from product launch to conversion optimization.

Attribution: Enhanced from marketingskills by Corey Haines (MIT License)

Overview

JikiME-ADK Marketing Skills cover 10 specialized areas:

┌─────────────────────────────────────────────────────────────────┐
│                    MARKETING SKILL ECOSYSTEM                     │
├─────────────────────────────────────────────────────────────────┤
│                                                                  │
│  ┌──────────┐    ┌──────────┐    ┌──────────┐    ┌──────────┐  │
│  │  Launch  │───▶│   CRO    │───▶│ Analytics│───▶│ A/B Test │  │
│  └──────────┘    └──────────┘    └──────────┘    └──────────┘  │
│       │              │               │               │          │
│       ▼              ▼               ▼               ▼          │
│  ┌──────────┐    ┌──────────┐    ┌──────────┐    ┌──────────┐  │
│  │  Email   │    │Copywrite │    │Onboarding│    │Psychology│  │
│  └──────────┘    └──────────┘    └──────────┘    └──────────┘  │
│       │              │               │               │          │
│       └──────────────┴───────┬───────┴───────────────┘          │
│                              ▼                                   │
│                    ┌──────────────────┐                         │
│                    │  SEO  │ Pricing  │                         │
│                    └──────────────────┘                         │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Skill List

Skill	Description	Key Use Cases
page-cro	Landing page conversion rate optimization	Landing page analysis, CRO strategy
copywriting	Conversion-focused copywriting	Headlines, CTA, sales copy
pricing	Pricing strategy and research	Van Westendorp, MaxDiff
psychology	Marketing psychology models	70+ mental models
seo	SEO audit and optimization	Technical SEO, content SEO
ab-test	A/B test design	Hypothesis building, sample size
email	Email sequences	Drip campaigns, lifecycle
launch	Product launch strategy	5-phase launch, ORB framework
analytics	Analytics tracking implementation	GA4, GTM, UTM
onboarding	User onboarding	Activation, Time-to-Value

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1. Page CRO

Skill Name: jikime-marketing-page-cro

A landing page and conversion rate optimization expert providing strategies to convert visitors into customers.

Core Principles

• One Page, One Goal: One goal per page
• Clarity Over Cleverness: Clarity takes priority over creativity
• Evidence Over Opinions: Data-driven decision making

CRO Matrix

┌─────────────────────────────────────────────────────────────────┐
│  CONVERSION OPTIMIZATION MATRIX                                  │
├─────────────────────────────────────────────────────────────────┤
│  RELEVANCE  ──────────────────────────────────────▶ FRICTION    │
│  (Match)                                           (Barriers)   │
│       │                                                 │       │
│       ▼                                                 ▼       │
│  ┌─────────┐    ┌─────────┐    ┌─────────┐    ┌─────────┐     │
│  │ Message │───▶│ Value   │───▶│ Trust   │───▶│ Action  │     │
│  │ Match   │    │ Prop    │    │ Signals │    │ Clarity │     │
│  └─────────┘    └─────────┘    └─────────┘    └─────────┘     │
└─────────────────────────────────────────────────────────────────┘

Usage Examples

# Landing page CRO analysis
/skill jikime-marketing-page-cro "Analyze: https://example.com/landing"

# Conversion rate improvement suggestions
/skill jikime-marketing-page-cro "SaaS landing page checklist"

---

2. Copywriting

Skill Name: jikime-marketing-copywriting

A conversion-focused copywriting expert that creates copy to drive user action.

Core Frameworks

Framework	Structure	Purpose
PAS	Problem → Agitate → Solution	Emphasize pain points
AIDA	Attention → Interest → Desire → Action	Traditional sales
BAB	Before → After → Bridge	Change story
4Ps	Promise → Picture → Proof → Push	Complete persuasion

Headline Formula

[Number] + [Adjective] + [Keyword] + [Promise] + [Timeframe]
Example: "7 Proven Strategies to Double Your Conversion Rate in 2 Weeks"

Usage Examples

# Headline generation
/skill jikime-marketing-copywriting "5 headlines for SaaS project management tool"

# CTA optimization
/skill jikime-marketing-copywriting "Free trial CTA button copy"

---

3. Pricing

Skill Name: jikime-marketing-pricing

A pricing strategy and research expert that determines optimal price points and structures.

Van Westendorp Analysis

┌─────────────────────────────────────────────────────────────────┐
│  VAN WESTENDORP PRICE SENSITIVITY METER                         │
├─────────────────────────────────────────────────────────────────┤
│  100%│                                                          │
│      │    Too Cheap    ╲      ╱    Too Expensive               │
│      │                  ╲    ╱                                  │
│      │                   ╲  ╱                                   │
│   50%│                    ╲╱ ← Optimal Price Point             │
│      │                    ╱╲                                    │
│      │                   ╱  ╲                                   │
│      │    Bargain      ╱    ╲    Expensive                     │
│    0%└──────────────────────────────────────────────────────   │
│       $0                    Price                    $∞         │
└─────────────────────────────────────────────────────────────────┘

4 Key Questions

1. At what price would it be too expensive to consider?
2. At what price is it expensive but still worth considering?
3. At what price does it feel like a good deal?
4. At what price is it too cheap, making you doubt the quality?

Usage Examples

# Pricing strategy development
/skill jikime-marketing-pricing "B2B SaaS 3-tier pricing structure"

# Pricing research design
/skill jikime-marketing-pricing "Van Westendorp survey design"

---

4. Psychology

Skill Name: jikime-marketing-psychology

Provides over 70 marketing psychology models to understand and influence user behavior.

6 Categories

Category	Model Count	Representative Models
Persuasion	15+	Social Proof, Reciprocity, Authority
Cognitive Biases	20+	Anchoring, Loss Aversion, Framing
Decision Making	10+	Paradox of Choice, Default Effect
Motivation	10+	Self-Determination, Goal Gradient
Memory & Attention	10+	Peak-End Rule, Serial Position
Social Dynamics	10+	Bandwagon, In-Group Bias

Core Model Example

┌─────────────────────────────────────────────────────────────────┐
│  ANCHORING EFFECT                                                │
├─────────────────────────────────────────────────────────────────┤
│                                                                  │
│  "Was $299"  ←── Anchor (setting a high reference point)        │
│  "Now $99"   ←── Target (appears relatively cheaper)            │
│                                                                  │
│  Application: Price tags, discounts, comparison charts          │
└─────────────────────────────────────────────────────────────────┘

Usage Examples

# Applying psychology principles
/skill jikime-marketing-psychology "Apply Social Proof to landing page"

# Persuasion strategy
/skill jikime-marketing-psychology "Loss Aversion to prevent churn"

---

5. SEO

Skill Name: jikime-marketing-seo

An SEO audit and optimization expert that improves search engine visibility.

SEO Priority Framework

Priority	Area	Check Items
P0 Critical	Indexing	robots.txt, sitemap, canonical
P1 High	Technical SEO	Page speed, mobile, HTTPS
P2 Medium	On-page	Title, meta, headings, content
P3 Low	Advanced	Schema, internal links, UX

Technical SEO Checklist

□ robots.txt accessibility
□ XML sitemap existence and submission
□ canonical URL setup
□ Page speed (LCP < 2.5s)
□ Mobile friendliness
□ HTTPS implementation
□ Structured data (Schema.org)

Usage Examples

# SEO audit
/skill jikime-marketing-seo "Complete SEO audit checklist"

# Technical SEO improvement
/skill jikime-marketing-seo "Core Web Vitals optimization strategy"

---

6. A/B Test

Skill Name: jikime-marketing-ab-test

An A/B test design and analysis expert that designs statistically significant experiments.

Hypothesis Framework

┌─────────────────────────────────────────────────────────────────┐
│  HYPOTHESIS TEMPLATE                                             │
├─────────────────────────────────────────────────────────────────┤
│  Because [observation/data],                                     │
│  we believe [change]                                             │
│  will cause [expected result]                                    │
│  for [target users].                                             │
│  We'll know this is true when [measurement metric].             │
└─────────────────────────────────────────────────────────────────┘

Sample Size Guide

Baseline Conversion	10% Improvement	20% Improvement	50% Improvement
1%	150K/variant	39K/variant	6K/variant
3%	47K/variant	12K/variant	2K/variant
5%	27K/variant	7K/variant	1.2K/variant
10%	12K/variant	3K/variant	550/variant

Usage Examples

# Test design
/skill jikime-marketing-ab-test "CTA button color A/B test design"

# Result analysis
/skill jikime-marketing-ab-test "Test result interpretation guide"

---

7. Email

Skill Name: jikime-marketing-email

An email marketing and automation expert that designs effective email sequences.

Sequence Types

┌─────────────────────────────────────────────────────────────────┐
│                    EMAIL SEQUENCE TYPES                          │
├─────────────────────────────────────────────────────────────────┤
│  WELCOME         NURTURE          RE-ENGAGE        ONBOARDING   │
│  ───────         ───────          ─────────        ──────────   │
│  3-7 emails      5-10 emails      3-5 emails       5-10 emails  │
│  Post-signup     Pre-sale         30-60d inactive  Product user │
│  Build trust     Educate          Win back         Activate     │
└─────────────────────────────────────────────────────────────────┘

Welcome Sequence Template

Email	Timing	Purpose
1	Immediately	Deliver promise, set expectations
2	Day 1-2	Quick win experience
3	Day 3-4	Emotional connection (Why)
4	Day 5-6	Social proof
5	Day 7-8	Objection handling
6	Day 9-11	Feature discovery
7	Day 12-14	Conversion push

Usage Examples

# Welcome sequence
/skill jikime-marketing-email "SaaS welcome email 7-part sequence"

# Re-engagement campaign
/skill jikime-marketing-email "Dormant customer reactivation email"

---

8. Launch

Skill Name: jikime-marketing-launch

A product launch and Go-to-Market strategy expert that plans successful launches.

ORB Framework

┌─────────────────────────────────────────────────────────────────┐
│                    CHANNEL STRATEGY (ORB)                        │
├─────────────────────────────────────────────────────────────────┤
│  OWNED              RENTED              BORROWED                │
│  ──────             ──────              ────────                │
│  You control        You rent visibility  You tap others'        │
│  the channel        from platforms       audiences              │
│                                                                  │
│  • Email list       • Social media       • Guest content        │
│  • Blog             • App stores         • Podcast interviews   │
│  • Podcast          • YouTube            • Collaborations       │
│  • Community        • Reddit             • Influencer partners  │
│  • Website          • Marketplaces       • Speaking events      │
│                                                                  │
│  [Most Valuable] ────────────────────── [Speed but Volatile]    │
└─────────────────────────────────────────────────────────────────┘

5-Phase Launch

Phase	Goal	Key Actions
1. Internal	Core feature validation	5-10 close testers
2. Alpha	First external validation	Landing page, waitlist
3. Beta	Buzz building	Teaser marketing, feedback
4. Early Access	Scale validation	Gradual invites, PMF survey
5. Full Launch	Maximum visibility	Open signup, full announcement

Usage Examples

# Launch plan
/skill jikime-marketing-launch "B2B SaaS 5-phase launch plan"

# Product Hunt strategy
/skill jikime-marketing-launch "Product Hunt launch checklist"

---

9. Analytics

Skill Name: jikime-marketing-analytics

An analytics tracking implementation expert that sets up GA4, GTM, and event tracking.

Event Naming Conventions

// Object-Action format (recommended)
signup_completed
button_clicked
form_submitted
article_read

// Category_Object_Action (for complex products)
checkout_payment_completed
blog_article_viewed
onboarding_step_completed

UTM Parameter Strategy

Parameter	Purpose	Examples
utm_source	Traffic source	google, facebook, newsletter
utm_medium	Marketing medium	cpc, email, social
utm_campaign	Campaign name	spring_sale, product_launch
utm_content	Version differentiation	hero_cta, sidebar_link
utm_term	Paid keywords	running+shoes

GA4 Implementation Checklist

□ Data streams per platform (web, iOS, Android)
□ Enhanced Measurement enabled
□ Recommended events (Google naming conventions)
□ Custom events (business-specific)
□ Conversion event marking (Admin > Events)
□ Custom dimension setup

Usage Examples

# Tracking plan
/skill jikime-marketing-analytics "SaaS event tracking plan"

# GTM setup
/skill jikime-marketing-analytics "GTM container structure design"

---

10. Onboarding

Skill Name: jikime-marketing-onboarding

A user onboarding and activation expert that minimizes Time-to-Value.

Core Principles

• Time-to-Value Is Everything: Remove every step between signup and first value
• One Goal Per Session: Don't teach everything at once
• Do, Don't Show: Interactive > tutorial, doing > learning
• Progress Creates Motivation: Show progress, celebrate completion

Aha Moments by Product Type

Product Type	Typical Aha Moment
Project Management	First project created + team member added
Analytics Tool	Tracking installed + first report viewed
Design Tool	First design created + exported/shared
Collaboration Tool	First team member invited
Marketplace	First transaction completed

Onboarding Checklist Guidelines

Element	Guideline
Item Count	3-7 items (don't overwhelm)
Order	Most impactful first
Start	Quick win experience
Progress	Bar or completion %
Completion	Celebration moment
Escape	Dismiss option (don't trap users)

Usage Examples

# Onboarding flow
/skill jikime-marketing-onboarding "SaaS onboarding checklist design"

# Activation improvement
/skill jikime-marketing-onboarding "Churned user re-engagement strategy"

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Skill Integration Guide

Marketing skills are more powerful when used in combination:

Launch Campaign

launch → email → analytics → ab-test
  │        │         │          │
  │        │         │          └── Landing page testing
  │        │         └── Campaign tracking
  │        └── Launch sequence
  └── 5-phase launch plan

Conversion Optimization

page-cro → psychology → copywriting → ab-test
    │          │            │            │
    │          │            │            └── Validate changes
    │          │            └── Improve copy
    │          └── Apply psychology principles
    └── Page analysis

User Journey

launch → onboarding → email → analytics
   │          │          │        │
   │          │          │        └── Behavior tracking
   │          │          └── Lifecycle emails
   │          └── Activation optimization
   └── First user acquisition

---

Trigger Keywords

Each skill is automatically activated by the following keywords:

Skill	Korean Keywords	English Keywords
page-cro	랜딩페이지, 전환율, CRO	landing page, conversion, CRO
copywriting	카피, 헤드라인, CTA	copy, headline, CTA
pricing	가격, 요금제, 프라이싱	pricing, tier, plan
psychology	심리, 설득, 행동	psychology, persuasion, bias
seo	SEO, 검색최적화, 메타	SEO, search optimization
ab-test	AB테스트, 실험, 가설	A/B test, experiment
email	이메일, 시퀀스, 드립	email sequence, drip
launch	런칭, 출시, 베타	launch, Product Hunt
analytics	분석, 추적, GA4	analytics, tracking, GTM
onboarding	온보딩, 활성화	onboarding, activation

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References

• Original Repository: marketingskills
• License: MIT License
• Original Author: Corey Haines

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Version: 1.0.0 | Last Updated: 2026-01-25