JikiME-ADK Marketing Skills

# JikiME-ADK Marketing Skills

A collection of marketing expert-level skills supporting the entire marketing cycle from product launch to conversion optimization.

> **Attribution**: Enhanced from [marketingskills](https://github.com/coreyhaines/marketingskills) by Corey Haines (MIT License)

## Overview

JikiME-ADK Marketing Skills cover 10 specialized areas:

```
┌─────────────────────────────────────────────────────────────────┐
│                    MARKETING SKILL ECOSYSTEM                     │
├─────────────────────────────────────────────────────────────────┤
│                                                                  │
│  ┌──────────┐    ┌──────────┐    ┌──────────┐    ┌──────────┐  │
│  │  Launch  │───▶│   CRO    │───▶│ Analytics│───▶│ A/B Test │  │
│  └──────────┘    └──────────┘    └──────────┘    └──────────┘  │
│       │              │               │               │          │
│       ▼              ▼               ▼               ▼          │
│  ┌──────────┐    ┌──────────┐    ┌──────────┐    ┌──────────┐  │
│  │  Email   │    │Copywrite │    │Onboarding│    │Psychology│  │
│  └──────────┘    └──────────┘    └──────────┘    └──────────┘  │
│       │              │               │               │          │
│       └──────────────┴───────┬───────┴───────────────┘          │
│                              ▼                                   │
│                    ┌──────────────────┐                         │
│                    │  SEO  │ Pricing  │                         │
│                    └──────────────────┘                         │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘
```

## Skill List

| Skill | Description | Key Use Cases |
|------|------|----------|
| [page-cro](#1-page-cro) | Landing page conversion rate optimization | Landing page analysis, CRO strategy |
| [copywriting](#2-copywriting) | Conversion-focused copywriting | Headlines, CTA, sales copy |
| [pricing](#3-pricing) | Pricing strategy and research | Van Westendorp, MaxDiff |
| [psychology](#4-psychology) | Marketing psychology models | 70+ mental models |
| [seo](#5-seo) | SEO audit and optimization | Technical SEO, content SEO |
| [ab-test](#6-ab-test) | A/B test design | Hypothesis building, sample size |
| [email](#7-email) | Email sequences | Drip campaigns, lifecycle |
| [launch](#8-launch) | Product launch strategy | 5-phase launch, ORB framework |
| [analytics](#9-analytics) | Analytics tracking implementation | GA4, GTM, UTM |
| [onboarding](#10-onboarding) | User onboarding | Activation, Time-to-Value |

---

## 1. Page CRO

**Skill Name**: `jikime-marketing-page-cro`

A landing page and conversion rate optimization expert providing strategies to convert visitors into customers.

### Core Principles

- **One Page, One Goal**: One goal per page
- **Clarity Over Cleverness**: Clarity takes priority over creativity
- **Evidence Over Opinions**: Data-driven decision making

### CRO Matrix

```
┌─────────────────────────────────────────────────────────────────┐
│  CONVERSION OPTIMIZATION MATRIX                                  │
├─────────────────────────────────────────────────────────────────┤
│  RELEVANCE  ──────────────────────────────────────▶ FRICTION    │
│  (Match)                                           (Barriers)   │
│       │                                                 │       │
│       ▼                                                 ▼       │
│  ┌─────────┐    ┌─────────┐    ┌─────────┐    ┌─────────┐     │
│  │ Message │───▶│ Value   │───▶│ Trust   │───▶│ Action  │     │
│  │ Match   │    │ Prop    │    │ Signals │    │ Clarity │     │
│  └─────────┘    └─────────┘    └─────────┘    └─────────┘     │
└─────────────────────────────────────────────────────────────────┘
```

### Usage Examples

```bash
# Landing page CRO analysis
/skill jikime-marketing-page-cro "Analyze: https://example.com/landing"

# Conversion rate improvement suggestions
/skill jikime-marketing-page-cro "SaaS landing page checklist"
```

---

## 2. Copywriting

**Skill Name**: `jikime-marketing-copywriting`

A conversion-focused copywriting expert that creates copy to drive user action.

### Core Frameworks

| Framework | Structure | Purpose |
|------------|------|------|
| **PAS** | Problem → Agitate → Solution | Emphasize pain points |
| **AIDA** | Attention → Interest → Desire → Action | Traditional sales |
| **BAB** | Before → After → Bridge | Change story |
| **4Ps** | Promise → Picture → Proof → Push | Complete persuasion |

### Headline Formula

```
[Number] + [Adjective] + [Keyword] + [Promise] + [Timeframe]
Example: "7 Proven Strategies to Double Your Conversion Rate in 2 Weeks"
```

### Usage Examples

```bash
# Headline generation
/skill jikime-marketing-copywriting "5 headlines for SaaS project management tool"

# CTA optimization
/skill jikime-marketing-copywriting "Free trial CTA button copy"
```

---

## 3. Pricing

**Skill Name**: `jikime-marketing-pricing`

A pricing strategy and research expert that determines optimal price points and structures.

### Van Westendorp Analysis

```
┌─────────────────────────────────────────────────────────────────┐
│  VAN WESTENDORP PRICE SENSITIVITY METER                         │
├─────────────────────────────────────────────────────────────────┤
│  100%│                                                          │
│      │    Too Cheap    ╲      ╱    Too Expensive               │
│      │                  ╲    ╱                                  │
│      │                   ╲  ╱                                   │
│   50%│                    ╲╱ ← Optimal Price Point             │
│      │                    ╱╲                                    │
│      │                   ╱  ╲                                   │
│      │    Bargain      ╱    ╲    Expensive                     │
│    0%└──────────────────────────────────────────────────────   │
│       $0                    Price                    $∞         │
└─────────────────────────────────────────────────────────────────┘
```

### 4 Key Questions

1. At what price would it be too expensive to consider?
2. At what price is it expensive but still worth considering?
3. At what price does it feel like a good deal?
4. At what price is it too cheap, making you doubt the quality?

### Usage Examples

```bash
# Pricing strategy development
/skill jikime-marketing-pricing "B2B SaaS 3-tier pricing structure"

# Pricing research design
/skill jikime-marketing-pricing "Van Westendorp survey design"
```

---

## 4. Psychology

**Skill Name**: `jikime-marketing-psychology`

Provides over 70 marketing psychology models to understand and influence user behavior.

### 6 Categories

| Category | Model Count | Representative Models |
|----------|---------|-----------|
| **Persuasion** | 15+ | Social Proof, Reciprocity, Authority |
| **Cognitive Biases** | 20+ | Anchoring, Loss Aversion, Framing |
| **Decision Making** | 10+ | Paradox of Choice, Default Effect |
| **Motivation** | 10+ | Self-Determination, Goal Gradient |
| **Memory & Attention** | 10+ | Peak-End Rule, Serial Position |
| **Social Dynamics** | 10+ | Bandwagon, In-Group Bias |

### Core Model Example

```
┌─────────────────────────────────────────────────────────────────┐
│  ANCHORING EFFECT                                                │
├─────────────────────────────────────────────────────────────────┤
│                                                                  │
│  "Was $299"  ←── Anchor (setting a high reference point)        │
│  "Now $99"   ←── Target (appears relatively cheaper)            │
│                                                                  │
│  Application: Price tags, discounts, comparison charts          │
└─────────────────────────────────────────────────────────────────┘
```

### Usage Examples

```bash
# Applying psychology principles
/skill jikime-marketing-psychology "Apply Social Proof to landing page"

# Persuasion strategy
/skill jikime-marketing-psychology "Loss Aversion to prevent churn"
```

---

## 5. SEO

**Skill Name**: `jikime-marketing-seo`

An SEO audit and optimization expert that improves search engine visibility.

### SEO Priority Framework

| Priority | Area | Check Items |
|----------|------|-----------|
| **P0 Critical** | Indexing | robots.txt, sitemap, canonical |
| **P1 High** | Technical SEO | Page speed, mobile, HTTPS |
| **P2 Medium** | On-page | Title, meta, headings, content |
| **P3 Low** | Advanced | Schema, internal links, UX |

### Technical SEO Checklist

```
□ robots.txt accessibility
□ XML sitemap existence and submission
□ canonical URL setup
□ Page speed (LCP < 2.5s)
□ Mobile friendliness
□ HTTPS implementation
□ Structured data (Schema.org)
```

### Usage Examples

```bash
# SEO audit
/skill jikime-marketing-seo "Complete SEO audit checklist"

# Technical SEO improvement
/skill jikime-marketing-seo "Core Web Vitals optimization strategy"
```

---

## 6. A/B Test

**Skill Name**: `jikime-marketing-ab-test`

An A/B test design and analysis expert that designs statistically significant experiments.

### Hypothesis Framework

```
┌─────────────────────────────────────────────────────────────────┐
│  HYPOTHESIS TEMPLATE                                             │
├─────────────────────────────────────────────────────────────────┤
│  Because [observation/data],                                     │
│  we believe [change]                                             │
│  will cause [expected result]                                    │
│  for [target users].                                             │
│  We'll know this is true when [measurement metric].             │
└─────────────────────────────────────────────────────────────────┘
```

### Sample Size Guide

| Baseline Conversion | 10% Improvement | 20% Improvement | 50% Improvement |
|-------------|----------|----------|----------|
| 1% | 150K/variant | 39K/variant | 6K/variant |
| 3% | 47K/variant | 12K/variant | 2K/variant |
| 5% | 27K/variant | 7K/variant | 1.2K/variant |
| 10% | 12K/variant | 3K/variant | 550/variant |

### Usage Examples

```bash
# Test design
/skill jikime-marketing-ab-test "CTA button color A/B test design"

# Result analysis
/skill jikime-marketing-ab-test "Test result interpretation guide"
```

---

## 7. Email

**Skill Name**: `jikime-marketing-email`

An email marketing and automation expert that designs effective email sequences.

### Sequence Types

```
┌─────────────────────────────────────────────────────────────────┐
│                    EMAIL SEQUENCE TYPES                          │
├─────────────────────────────────────────────────────────────────┤
│  WELCOME         NURTURE          RE-ENGAGE        ONBOARDING   │
│  ───────         ───────          ─────────        ──────────   │
│  3-7 emails      5-10 emails      3-5 emails       5-10 emails  │
│  Post-signup     Pre-sale         30-60d inactive  Product user │
│  Build trust     Educate          Win back         Activate     │
└─────────────────────────────────────────────────────────────────┘
```

### Welcome Sequence Template

| Email | Timing | Purpose |
|--------|--------|------|
| 1 | Immediately | Deliver promise, set expectations |
| 2 | Day 1-2 | Quick win experience |
| 3 | Day 3-4 | Emotional connection (Why) |
| 4 | Day 5-6 | Social proof |
| 5 | Day 7-8 | Objection handling |
| 6 | Day 9-11 | Feature discovery |
| 7 | Day 12-14 | Conversion push |

### Usage Examples

```bash
# Welcome sequence
/skill jikime-marketing-email "SaaS welcome email 7-part sequence"

# Re-engagement campaign
/skill jikime-marketing-email "Dormant customer reactivation email"
```

---

## 8. Launch

**Skill Name**: `jikime-marketing-launch`

A product launch and Go-to-Market strategy expert that plans successful launches.

### ORB Framework

```
┌─────────────────────────────────────────────────────────────────┐
│                    CHANNEL STRATEGY (ORB)                        │
├─────────────────────────────────────────────────────────────────┤
│  OWNED              RENTED              BORROWED                │
│  ──────             ──────              ────────                │
│  You control        You rent visibility  You tap others'        │
│  the channel        from platforms       audiences              │
│                                                                  │
│  • Email list       • Social media       • Guest content        │
│  • Blog             • App stores         • Podcast interviews   │
│  • Podcast          • YouTube            • Collaborations       │
│  • Community        • Reddit             • Influencer partners  │
│  • Website          • Marketplaces       • Speaking events      │
│                                                                  │
│  [Most Valuable] ────────────────────── [Speed but Volatile]    │
└─────────────────────────────────────────────────────────────────┘
```

### 5-Phase Launch

| Phase | Goal | Key Actions |
|------|------|-----------|
| **1. Internal** | Core feature validation | 5-10 close testers |
| **2. Alpha** | First external validation | Landing page, waitlist |
| **3. Beta** | Buzz building | Teaser marketing, feedback |
| **4. Early Access** | Scale validation | Gradual invites, PMF survey |
| **5. Full Launch** | Maximum visibility | Open signup, full announcement |

### Usage Examples

```bash
# Launch plan
/skill jikime-marketing-launch "B2B SaaS 5-phase launch plan"

# Product Hunt strategy
/skill jikime-marketing-launch "Product Hunt launch checklist"
```

---

## 9. Analytics

**Skill Name**: `jikime-marketing-analytics`

An analytics tracking implementation expert that sets up GA4, GTM, and event tracking.

### Event Naming Conventions

```javascript
// Object-Action format (recommended)
signup_completed
button_clicked
form_submitted
article_read

// Category_Object_Action (for complex products)
checkout_payment_completed
blog_article_viewed
onboarding_step_completed
```

### UTM Parameter Strategy

| Parameter | Purpose | Examples |
|----------|------|------|
| `utm_source` | Traffic source | google, facebook, newsletter |
| `utm_medium` | Marketing medium | cpc, email, social |
| `utm_campaign` | Campaign name | spring_sale, product_launch |
| `utm_content` | Version differentiation | hero_cta, sidebar_link |
| `utm_term` | Paid keywords | running+shoes |

### GA4 Implementation Checklist

```
□ Data streams per platform (web, iOS, Android)
□ Enhanced Measurement enabled
□ Recommended events (Google naming conventions)
□ Custom events (business-specific)
□ Conversion event marking (Admin > Events)
□ Custom dimension setup
```

### Usage Examples

```bash
# Tracking plan
/skill jikime-marketing-analytics "SaaS event tracking plan"

# GTM setup
/skill jikime-marketing-analytics "GTM container structure design"
```

---

## 10. Onboarding

**Skill Name**: `jikime-marketing-onboarding`

A user onboarding and activation expert that minimizes Time-to-Value.

### Core Principles

- **Time-to-Value Is Everything**: Remove every step between signup and first value
- **One Goal Per Session**: Don't teach everything at once
- **Do, Don't Show**: Interactive > tutorial, doing > learning
- **Progress Creates Motivation**: Show progress, celebrate completion

### Aha Moments by Product Type

| Product Type | Typical Aha Moment |
|-----------|---------------------|
| **Project Management** | First project created + team member added |
| **Analytics Tool** | Tracking installed + first report viewed |
| **Design Tool** | First design created + exported/shared |
| **Collaboration Tool** | First team member invited |
| **Marketplace** | First transaction completed |

### Onboarding Checklist Guidelines

| Element | Guideline |
|------|-----------|
| **Item Count** | 3-7 items (don't overwhelm) |
| **Order** | Most impactful first |
| **Start** | Quick win experience |
| **Progress** | Bar or completion % |
| **Completion** | Celebration moment |
| **Escape** | Dismiss option (don't trap users) |

### Usage Examples

```bash
# Onboarding flow
/skill jikime-marketing-onboarding "SaaS onboarding checklist design"

# Activation improvement
/skill jikime-marketing-onboarding "Churned user re-engagement strategy"
```

---

## Skill Integration Guide

Marketing skills are more powerful when used in combination:

### Launch Campaign

```
launch → email → analytics → ab-test
  │        │         │          │
  │        │         │          └── Landing page testing
  │        │         └── Campaign tracking
  │        └── Launch sequence
  └── 5-phase launch plan
```

### Conversion Optimization

```
page-cro → psychology → copywriting → ab-test
    │          │            │            │
    │          │            │            └── Validate changes
    │          │            └── Improve copy
    │          └── Apply psychology principles
    └── Page analysis
```

### User Journey

```
launch → onboarding → email → analytics
   │          │          │        │
   │          │          │        └── Behavior tracking
   │          │          └── Lifecycle emails
   │          └── Activation optimization
   └── First user acquisition
```

---

## Trigger Keywords

Each skill is automatically activated by the following keywords:

| Skill | Korean Keywords | English Keywords |
|------|---------------|-------------|
| page-cro | 랜딩페이지, 전환율, CRO | landing page, conversion, CRO |
| copywriting | 카피, 헤드라인, CTA | copy, headline, CTA |
| pricing | 가격, 요금제, 프라이싱 | pricing, tier, plan |
| psychology | 심리, 설득, 행동 | psychology, persuasion, bias |
| seo | SEO, 검색최적화, 메타 | SEO, search optimization |
| ab-test | AB테스트, 실험, 가설 | A/B test, experiment |
| email | 이메일, 시퀀스, 드립 | email sequence, drip |
| launch | 런칭, 출시, 베타 | launch, Product Hunt |
| analytics | 분석, 추적, GA4 | analytics, tracking, GTM |
| onboarding | 온보딩, 활성화 | onboarding, activation |

---

## References

- **Original Repository**: [marketingskills](https://github.com/coreyhaines/marketingskills)
- **License**: MIT License
- **Original Author**: Corey Haines

---

*Version: 1.0.0 | Last Updated: 2026-01-25*