📣 Marketing Prompts

# 📣 Marketing Prompts

## 1. SEO Content Optimizer

**Best for:** Creating or optimizing content to rank higher in search results while maintaining quality.

```
You are an SEO specialist. Help me optimize [EXISTING CONTENT / NEW CONTENT] for search engines while keeping it genuinely useful for readers.

**Target keyword:** [PRIMARY KEYWORD]
**Secondary keywords:** [KEYWORD 2], [KEYWORD 3], [KEYWORD 4]
**Search intent:** [INFORMATIONAL / COMMERCIAL / TRANSACTIONAL / NAVIGATIONAL]

**Current content (if optimizing existing):**
[PASTE CONTENT HERE]

**Topic (if creating new):**
[TOPIC DESCRIPTION]

**Target audience:**
[WHO THEY ARE, WHAT THEY SEARCH FOR]

Optimize for:

1. **Title tag** (50-60 chars, include primary keyword)
2. **Meta description** (150-155 chars, compelling CTA)
3. **URL slug** (short, keyword-rich, readable)
4. **Headers** (H1 with primary keyword, H2s with semantic variations)
5. **Content structure**
   - Introduction with keyword in first 100 words
   - Body sections answering related questions
   - Natural keyword placement (avoid stuffing)
   - Internal linking opportunities: [RELATED PAGES ON YOUR SITE]
   - External links to authoritative sources
6. **Content additions**
   - FAQ section for "People Also Ask"
   - Schema markup suggestions (FAQ, HowTo, Article)
   - Alt text for images
7. **Readability**
   - Flesch reading score: [TARGET LEVEL]
   - Short paragraphs, bullet points, scannable

Flag any keyword cannibalization risks with: [YOUR EXISTING CONTENT URLS].
Maintain [BRAND VOICE: PROFESSIONAL / CASUAL / TECHNICAL / PLAYFUL].
```

**Pro tips:**
- For local SEO: "Include location keywords: '[SERVICE] in [CITY]'"
- For featured snippets: "Structure one section as concise answer (40-60 words) to '[QUESTION]'"
- For topic authority: "Suggest content cluster: pillar page + 5-7 supporting articles"
- Add competition: "Top-ranking URLs: [PASTE 3 COMPETITORS] - analyze their approach"

**Example output:**
*"Optimized blog post about 'email marketing automation.' Title changed from 'Automating Your Emails' to 'Email Marketing Automation: Complete Guide for Small Businesses' (58 chars, keyword + audience). Meta description: 'Learn email marketing automation strategies that save 10+ hours/week. Step-by-step setup, tools comparison, and templates. Start free.' (154 chars). Restructured headers: H2 'What is Email Marketing Automation?' (targets definition searches), H2 'Best Email Automation Tools for 2024' (commercial intent). Added FAQ section answering 5 'People Also Ask' questions. Suggested Schema: Article + FAQ. Flagged existing article about 'Mailchimp setup' for internal link. Readability improved from grade 12 to grade 8."*

---

## 2. Ad Copy Generator

**Best for:** Writing high-converting ad copy for Google Ads, Facebook, LinkedIn, or other platforms.

```
You are a direct response copywriter. Write ad copy for [PRODUCT/SERVICE] on [PLATFORM: GOOGLE ADS / FACEBOOK / LINKEDIN / TWITTER].

**Product/Service:**
[DESCRIPTION]

**Target audience:**
- Who: [DEMOGRAPHICS, JOB TITLES, INTERESTS]
- Pain point: [WHAT PROBLEM THEY HAVE]
- Desire: [WHAT THEY WANT TO ACHIEVE]
- Objections: [WHY THEY MIGHT NOT BUY]

**Campaign goal:**
[AWARENESS / CONSIDERATION / CONVERSION]

**Offer:**
[WHAT YOU'RE PROMOTING: FREE TRIAL / DISCOUNT / WEBINAR / DOWNLOAD]

For [PLATFORM], create:

**Headlines** (3-5 variations)
- Character limit: [PLATFORM-SPECIFIC]
- Lead with benefit or curiosity
- Include power words: [FREE / NEW / PROVEN / EASY / GUARANTEE]

**Body copy** (2-3 variations)
- Character limit: [PLATFORM-SPECIFIC]
- Address pain point
- Present solution
- Include social proof if available: [TESTIMONIAL / STAT / CASE STUDY]
- Clear call-to-action

**CTA button text** (3 options)
- Action-oriented
- Specific to offer

**Targeting suggestions**
- Audience interests
- Behavioral signals
- Lookalike audiences

Follow [PLATFORM] best practices: [EMOJI FOR FACEBOOK / PROFESSIONAL TONE FOR LINKEDIN / SEARCH INTENT FOR GOOGLE].
Test variations: [BENEFIT-FOCUSED VS FEATURE-FOCUSED / QUESTION VS STATEMENT / URGENCY VS VALUE].
```

**Pro tips:**
- For Google Ads: "Include keyword in headline, use ad extensions suggestions"
- For Facebook: "Write for thumb-stopping scroll, test emoji vs. no emoji"
- For LinkedIn: "Lead with business outcome, appeal to decision-makers"
- For retargeting: "Address objection: [SPECIFIC CONCERN], offer: [INCENTIVE]"

**Example output:**
*"Created Facebook ad for project management SaaS. Headlines: (1) 'Stop Losing Track of Tasks (Finally!)' (2) '10,000+ Teams Run Projects Here' (3) 'Project Management Without the Headaches.' Body copy variation 1 led with pain: 'Scattered tasks, missed deadlines, endless status meetings. Sound familiar?' Then solution: 'TaskFlow brings it all into one place. See what everyone's working on, catch bottlenecks early, ship on time.' Social proof: '4.8/5 stars from 10,000+ teams.' CTA tested: 'Start Free Trial' vs 'See It In Action' vs 'Join 10,000+ Teams.' Targeting: project managers, startup employees, software industry, interested in productivity tools. Suggested A/B test: pain-focused vs social proof-focused."*

---

## 3. Landing Page Copy Architect

**Best for:** Writing conversion-optimized landing page copy that guides visitors to action.

```
You are a conversion copywriter. Write landing page copy for [PRODUCT/SERVICE/OFFER].

**Page goal:**
[SIGN UP / PURCHASE / BOOK DEMO / DOWNLOAD / REGISTER]

**Offer:**
[WHAT THEY GET]

**Visitor context:**
- Coming from: [TRAFFIC SOURCE: AD / EMAIL / SOCIAL / ORGANIC]
- Awareness level: [PROBLEM AWARE / SOLUTION AWARE / PRODUCT AWARE]
- Likely objection: [PRICE / TRUST / COMPLEXITY / TIME]

**Product/Service:**
- What: [DESCRIPTION]
- For whom: [TARGET CUSTOMER]
- Main benefit: [TRANSFORMATION OR OUTCOME]
- Differentiation: [WHY NOT COMPETITORS]

Write copy for:

1. **Hero Section**
   - Headline: Benefit-driven, clear, 10 words or less
   - Subheadline: Expand on benefit, address "for whom"
   - CTA: Primary button text
   - Visual suggestion: [PRODUCT SCREENSHOT / HERO IMAGE / VIDEO]

2. **Problem/Agitation**
   - Describe current pain point
   - Amplify cost of inaction

3. **Solution**
   - How your product solves it
   - Key features → benefits (3-5)

4. **How It Works**
   - 3-4 simple steps
   - Reduce perceived complexity

5. **Social Proof**
   - Testimonials (write template if actual quotes not available)
   - Trust indicators: [CUSTOMERS, STATS, AWARDS, CERTIFICATIONS]

6. **Objection Handling**
   - FAQ or "Why [Product]" section
   - Address: [SPECIFIC OBJECTIONS]

7. **Final CTA**
   - Urgency or guarantee
   - Repeat primary call-to-action

Tone: [CONVERSATIONAL / PROFESSIONAL / URGENT / ASPIRATIONAL]
Length: [SHORT (SINGLE SCREEN) / MEDIUM (3-4 SCREENS) / LONG (5+ SCREENS)]
```

**Pro tips:**
- For high-ticket: "Focus on trust and education, include case study section"
- For impulse buys: "Lead with social proof, add urgency (limited time/quantity)"
- For B2B: "Emphasize ROI and business outcomes, include logo bar of customers"
- For SaaS: "Show product interface, focus on ease of use, offer free trial"

**Example output:**
*"Landing page for email course on SEO. Hero: 'Rank #1 on Google in 30 Days (Without Hiring an Agency)' / Subhead: 'A step-by-step email course for small business owners who need traffic yesterday' / CTA: 'Send Me Lesson 1 (Free).' Problem section: 'You publish great content. Nobody sees it. Your competitors rank higher, and you have no idea why.' Solution: 'This course shows you exactly what to do, day by day. No theory. No BS. Just the tactics that got my clients to #1.' How it works: (1) Get daily email, (2) Implement 15-min task, (3) See results in 30 days. Social proof: '2,847 business owners ranked higher' with testimonial template. Objections: FAQ about time commitment, technical skill needed, and why free. Final CTA: 'Join 2,847 business owners ranking higher' with 'Your email is safe. Unsubscribe anytime.'"*

---

## 4. Email Campaign Strategist

**Best for:** Planning and writing effective email campaigns that nurture leads and drive action.

```
You are an email marketing strategist. Design an email campaign for [CAMPAIGN GOAL].

**Campaign details:**
- Goal: [BUILD RELATIONSHIP / CONVERT TRIAL TO PAID / RE-ENGAGE CHURNED / PROMOTE LAUNCH]
- Audience: [SEGMENT: NEW SUBSCRIBERS / ACTIVE USERS / DORMANT CUSTOMERS]
- Timeline: [SINGLE EMAIL / SEQUENCE OVER X DAYS]

**Context:**
- Audience knows: [WHAT THEY ALREADY UNDERSTAND]
- Audience needs: [WHAT WOULD MAKE THEM TAKE ACTION]
- Current relationship: [COLD / WARM / EXISTING CUSTOMER]

Design campaign:

**For sequences:** Create [NUMBER] emails over [TIMEFRAME]

For each email:
1. **Subject line** (3 options to A/B test)
   - 40-50 characters
   - Spark curiosity or promise value
   - Avoid spam triggers

2. **Preview text**
   - Complements subject line
   - 80-100 characters

3. **Email structure**
   - Opening hook (personalized if possible)
   - Body (clear value, scannable)
   - CTA (specific, action-oriented)
   - P.S. (reinforce offer or add urgency)

4. **Timing**
   - When to send (day/time)
   - Delay from previous email

5. **Segmentation logic**
   - Who gets this email
   - Who gets excluded based on behavior

**Campaign flow:**
- Explain the narrative arc across emails
- How each builds on the previous

Tone: [FRIENDLY / PROFESSIONAL / EDUCATIONAL / SALES-Y]
Include personalization tokens: [FIRST_NAME, COMPANY, SIGNUP_DATE, etc.]
```

**Pro tips:**
- For onboarding: "Focus on quick wins first, advanced features later"
- For abandoned cart: "Email 1 (1 hour): reminder. Email 2 (24 hours): address objection. Email 3 (48 hours): limited discount."
- For nurture: "Provide value before asking, ratio 3:1 (education:pitch)"
- For re-engagement: "Subject lines with questions perform better"

**Example output:**
*"5-email onboarding sequence for SaaS trial users. Email 1 (immediate): Subject 'Welcome to TaskFlow! Here's what to do first' - walks through creating first project, CTA: 'Create Your First Project.' Email 2 (Day 2): Subject 'Are you stuck? (Most people miss this)' - introduces templates feature, CTA: 'Browse Templates.' Email 3 (Day 4): Subject '[First_Name], want to 10x your productivity?' - shows collaboration features, CTA: 'Invite Your Team.' Email 4 (Day 6): Subject 'You're almost out of time...' - trial ending reminder, includes customer success story, CTA: 'Upgrade Now.' Email 5 (Day 8 - if not converted): Subject 'We'd hate to see you go' - exit survey + extension offer. Segmentation: exclude users who upgrade mid-sequence. Narrative arc: quick win → power features → collaboration value → conversion urgency → retention."*

---

## 5. Social Media Strategy Planner

**Best for:** Creating cohesive social media strategies with content themes and posting schedules.

```
You are a social media strategist. Create a social media strategy for [BRAND/COMPANY] on [PLATFORMS].

**Brand details:**
- Industry: [INDUSTRY]
- Target audience: [WHO THEY ARE, WHERE THEY HANG OUT ONLINE]
- Brand voice: [ADJECTIVES]
- Goals: [AWARENESS / ENGAGEMENT / TRAFFIC / LEADS / SALES]

**Current state:**
- Followers: [COUNT PER PLATFORM]
- Engagement rate: [IF KNOWN]
- Top performing content: [THEMES OR FORMATS]

**Resources:**
- Posting frequency: [X POSTS PER WEEK]
- Team: [SIZE, SKILLS]
- Budget: [FOR ADS, TOOLS, CREATORS]

Create strategy:

1. **Platform priorities**
   - Which platforms to focus on and why
   - What type of content for each

2. **Content pillars** (4-6 themes)
   - Theme name
   - Purpose (educate/entertain/inspire/sell)
   - Example post ideas (3 per pillar)
   - Percentage of content (e.g., 40% educational, 30% behind-scenes, 20% promotional, 10% community)

3. **Content formats**
   - What works on each platform
   - Mix: [IMAGES / VIDEOS / CAROUSELS / STORIES / REELS / THREADS]

4. **Posting schedule**
   - Best days/times per platform
   - Frequency per pillar

5. **Engagement tactics**
   - How to drive comments, shares, saves
   - Community management approach

6. **Growth tactics**
   - Hashtag strategy
   - Collaboration opportunities
   - Paid promotion approach

7. **Metrics to track**
   - KPIs per goal
   - How to measure success

Include 1-week sample content calendar with post ideas mapped to pillars.
```

**Pro tips:**
- For B2B: "LinkedIn as priority, focus on thought leadership and case studies"
- For B2C: "Instagram/TikTok focus, use user-generated content and influencer partnerships"
- For limited resources: "Focus on 1-2 platforms, repurpose content across them"
- For engagement: "Prioritize formats that algorithm favors: [REELS / CAROUSELS / etc.]"

**Example output:**
*"Strategy for a productivity SaaS. Platform priorities: LinkedIn (B2B decision makers) + Twitter (early adopters, thought leadership). Content pillars: (1) 'Productivity Tips' 40% - daily micro-tips, (2) 'Behind the Product' 25% - feature releases, roadmap, (3) 'Customer Wins' 20% - case studies, testimonials, (4) 'Industry Insights' 10% - trends, hot takes, (5) 'Team Culture' 5% - hiring, values. Formats: LinkedIn - carousels for tips, video for customer stories; Twitter - threads for insights, quick tips as text. Posting: 5x/week LinkedIn (M-F, 8am), 10x/week Twitter (daily + weekends). Engagement: ask questions in posts, respond within 1 hour, create polls. Growth: LinkedIn hashtags (#productivity, #projectmanagement), Twitter engage with industry conversations, partner with productivity influencers for giveaway. Metrics: follower growth rate, engagement rate, link clicks to trial signup. Sample week included."*

---

## 6. Content Calendar Builder

**Best for:** Planning content production and distribution across channels in an organized system.

```
You are a content strategist. Build a content calendar for [COMPANY/BRAND] for [TIME PERIOD: MONTH / QUARTER].

**Content goals:**
- Primary: [TRAFFIC / LEADS / ENGAGEMENT / EDUCATION / BRAND]
- Secondary: [ADDITIONAL GOALS]

**Channels:**
[BLOG / EMAIL / SOCIAL / YOUTUBE / PODCAST / ETC.]

**Content pillars/themes:**
[THEME 1], [THEME 2], [THEME 3], [THEME 4]

**Resources:**
- Team: [WRITERS, DESIGNERS, VIDEO CREATORS]
- Frequency: [HOW OFTEN YOU CAN PRODUCE]
- Repurposing: [YES/NO - ONE PIECE INTO MULTIPLE FORMATS]

**Key dates:**
- Product launches: [DATES]
- Industry events: [DATES]
- Seasonal: [HOLIDAYS, CYCLES]

Create calendar:

**For each content piece:**
1. **Date** - Publish/post date
2. **Channel** - Where it goes
3. **Content type** - Blog post, video, infographic, etc.
4. **Topic/Title** - Working title
5. **Pillar** - Which theme it supports
6. **Goal** - What this achieves
7. **CTA** - What action you want
8. **Repurposing** - How this becomes other content
   - Example: Blog post → 3 social posts + email + LinkedIn carousel
9. **Status** - Ideation / Drafting / Review / Scheduled

**Planning considerations:**
- Content mix (educational vs promotional ratio)
- Sequencing (does topic B require topic A first?)
- Resource allocation (can team handle this?)
- SEO opportunities (keyword research tie-in)

Format as [TABLE / SPREADSHEET / CALENDAR VIEW / LIST].
Flag any gaps in coverage or resource bottlenecks.
```

**Pro tips:**
- For SEO blogs: "Plan keyword clustering - pillar post + supporting articles"
- For product launches: "Create content runway: teaser (2 weeks before) → launch day → follow-up"
- For efficiency: "Batch creation: all social graphics in one session, all writing another"
- For collaboration: "Assign owner and due dates for each stage"

**Example output:**
*"Q1 content calendar for marketing agency. January: 4 blog posts (2 SEO-focused on 'marketing trends 2024,' 2 thought leadership), 12 social posts (3/week), 1 case study video, 4 emails (weekly newsletter). Repurposing example: 'Marketing Trends 2024' blog → Twitter thread (launch day) → LinkedIn carousel (3 days later) → Email feature (newsletter) → YouTube short (week 2). Sequencing: Trends post early January (timely), case study mid-month (social proof for end-of-month sales push). Flagged resource constraint: video editor only available week 2, so all video must be scheduled then. Content mix: 60% educational, 30% social proof, 10% promotional. Identified gap: no content tied to Valentine's Day (could create 'Love Your Customers' campaign). Presented as week-by-week table with columns: Date | Channel | Type | Topic | Pillar | Owner | Status | Repurposing."*

---

## 7. Brand Voice Definer

**Best for:** Establishing consistent brand voice and messaging guidelines for content creation.

```
You are a brand strategist. Define the brand voice for [COMPANY/BRAND].

**Company details:**
- What you do: [PRODUCT/SERVICE]
- Target audience: [WHO, THEIR VALUES, COMMUNICATION STYLE]
- Industry: [INDUSTRY AND ITS TYPICAL TONE]
- Mission: [WHY YOU EXIST]
- Values: [CORE PRINCIPLES]

**Differentiation:**
- Competitors sound like: [TYPICAL INDUSTRY TONE]
- We want to sound: [YOUR DESIRED POSITIONING]

**Current perception vs desired:**
- Now: [HOW PEOPLE SEE YOU]
- Goal: [HOW YOU WANT TO BE SEEN]

Create brand voice guide:

1. **Voice characteristics** (4-6 adjectives with definitions)
   - [CHARACTERISTIC 1]: What this means, what it's not
   - Example: "Helpful" - We explain clearly, but we're not condescending

2. **Tone variations**
   - How voice shifts by context
   - Marketing vs support vs social vs sales

3. **Language guidelines**
   - Words we use often: [BRAND VOCABULARY]
   - Words we avoid: [OFF-BRAND TERMS]
   - Grammar rules: [CONTRACTIONS, PUNCTUATION, EMOJI]

4. **Messaging pillars**
   - Core messages to reinforce
   - How to talk about: product, customers, competition, industry

5. **Do's and Don'ts**
   - ✅ Do: [EXAMPLES OF ON-BRAND LANGUAGE]
   - ❌ Don't: [EXAMPLES OF OFF-BRAND LANGUAGE]

6. **Before/After examples**
   - Show transformations from generic → branded
   - Cover: headline, tweet, email subject, product description

Make it practical and specific enough that writers can follow it consistently.
```

**Pro tips:**
- For consistency: "Provide 10+ before/after examples across different content types"
- For authenticity: "Base voice on [FOUNDER STYLE / CUSTOMER LANGUAGE / BRAND HISTORY]"
- For testing: "Include decision framework: when unsure, ask '[BRAND] would say this how?'"
- For distributed teams: "Create one-page cheat sheet with top 5 rules"

**Example output:**
*"Brand voice guide for fintech startup. Voice characteristics: (1) Clear - we demystify finance, not dumb it down; (2) Confident - we're experts, not arrogant; (3) Supportive - we're on your side, not parental; (4) Modern - we're current, not trying too hard. Tone: Marketing (inspiring, aspirational), Support (patient, educational), Social (conversational, witty). Language: Use 'you' and 'we,' avoid jargon like 'liquidity' (say 'cash on hand'), contractions OK, emoji sparingly. Messaging pillars: financial wellness is achievable, tools should empower not overwhelm, money is personal. Do's: 'Take control of your finances' / Don'ts: 'Maximize your ROI.' Before/After: Generic headline 'Best Financial App' → Branded 'Finally, a money app that makes sense.' Included 10 examples across formats."*

---

## 8. Customer Persona Creator

**Best for:** Developing detailed customer personas to guide marketing and product decisions.

```
You are a market researcher. Create detailed customer persona(s) for [PRODUCT/SERVICE].

**Product/Service:**
[DESCRIPTION]

**What you know:**
- Current customers: [DEMOGRAPHICS, BEHAVIORS IF KNOWN]
- Market research: [ANY DATA YOU HAVE]
- Sales feedback: [COMMON PATTERNS, OBJECTIONS]

**Persona scope:**
Create [NUMBER] persona(s) representing [PRIMARY SEGMENT / MULTIPLE SEGMENTS]

For each persona:

1. **Demographic**
   - Name: [REALISTIC NAME]
   - Age: [RANGE]
   - Location: [WHERE THEY LIVE]
   - Job title: [SPECIFIC ROLE]
   - Income: [RANGE]
   - Education: [LEVEL]

2. **Psychographic**
   - Goals: What they want to achieve (personal and professional)
   - Challenges: What stands in their way
   - Values: What matters to them
   - Fears: What they worry about

3. **Behavioral**
   - How they research: [GOOGLE / ASK PEERS / SOCIAL / REVIEW SITES]
   - Decision-making: [ANALYTICAL / IMPULSIVE / CONSENSUS-DRIVEN]
   - Preferred channels: [WHERE THEY SPEND TIME]
   - Buying triggers: [WHAT MAKES THEM ACT]

4. **Product relationship**
   - Problem your product solves for them
   - Hesitations or objections
   - What they need to hear to buy
   - Post-purchase: how they use it, their success metrics

5. **Marketing implications**
   - Messaging angles that resonate
   - Content topics they care about
   - Channels to reach them
   - Tone and style preferences

6. **Quote**
   - One sentence in their voice: "[WHAT THEY'D SAY ABOUT THEIR PROBLEM]"

For each persona, explain: how big this segment is, priority level, differentiation from other personas.
```

**Pro tips:**
- For validation: "Based on interviews with [NUMBER] customers in [TIMEFRAME]"
- For B2B: "Include: company size, industry, tech stack, buying process, other decision makers"
- For specificity: "Avoid generic personas - use real customer names/stories as inspiration"
- For action: "For each persona, list: 3 content pieces to create, 2 channels to test, 1 campaign idea"

**Example output:**
*"Two personas for project management tool. Persona 1: 'Sarah the Startup PM' - 28, works at 15-person startup, managing 3 products, overwhelmed by switching between tools. Goals: ship faster, reduce meeting time. Values: efficiency, transparency. Fears: dropping balls, team blaming her. Research: asks in Slack communities, reads blog posts during commute. Decision-making: tries free trials, needs to see value in 1 week. Objection: 'another tool to learn.' Messaging: 'Everything in one place, running in 15 minutes.' Channels: Product Hunt, startup podcasts, Twitter. Quote: 'I spend more time updating people than actually managing.' Segment size: 30% of market, high priority. Persona 2: 'Mike the Enterprise PMO' - 45, governs PM practices for 500-person company, cares about standardization. Different goals (governance, reporting), values (consistency, compliance), buying process (RFP, IT approval, budget cycle). Priority: lower (longer sales cycle) but higher LTV. Included action plan for each."*