Content Marketing Strategy

RoleFerry Platform

Version: 1.0
Audience: Marketing, Growth
Purpose: Organic acquisition through content

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1. Content Strategy Overview

1.1 Goals

• Organic Traffic: 10K monthly visitors by Month 6
• SEO Rankings: Top 3 for 20 target keywords by Month 12
• Lead Generation: 30% of signups from content (vs. paid ads)
• Thought Leadership: Establish RoleFerry as job search automation experts

1.2 Content Pillars

1. Job Search Tactics (How-to guides)
2. Career Development (Advice, trends)
3. Email Outreach (Templates, best practices)
4. Recruiting Efficiency (For recruiter audience)

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2. SEO Keyword Strategy

2.1 Primary Keywords (High Intent)

Keyword	Search Volume	Difficulty	Priority
"how to reach hiring manager"	1,200/mo	Medium	P0
"job search automation"	800/mo	Low	P0
"email hiring manager"	600/mo	Low	P0
"job application tracker"	2,400/mo	High	P1
"find recruiter email"	400/mo	Low	P0

2.2 Long-Tail Keywords (Lower Competition)

• "how to contact recruiter without linkedin"
• "email template for job application"
• "automated job search tool"
• "track job applications spreadsheet alternative"
• "hiring manager email finder"

2.3 Content Calendar (Month 1-3)

Week 1:

• "How to Find a Hiring Manager's Email (5 Methods That Actually Work)"
• "Why Email Beats LinkedIn InMail for Job Search (Data-Backed)"

Week 2:

• "Job Application Tracker Template + Why You Need One"
• "Cold Email to Hiring Manager: 7 Templates That Get Replies"

Week 3:

• "How to Automate Your Job Search (Without Sacrificing Quality)"
• "LinkedIn vs. Email: Which Gets More Interview Invites?"

Week 4:

• "The Complete Guide to Job Search Email Deliverability"
• "How Recruiters Actually Find Candidates (Insider Secrets)"

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3. Content Types

3.1 Blog Posts (Primary)

Format: 1,500-2,500 words, SEO-optimized

Structure:

1. Hook (problem statement)
2. Solution (step-by-step guide)
3. Examples (real scenarios, screenshots)
4. CTA (Try RoleFerry, download template)

Publishing: 2 posts/week

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3.2 Ultimate Guides (Pillar Content)

Format: 5,000+ words, comprehensive

Topics:

• "The Ultimate Guide to Job Search Automation"
• "Email Outreach for Job Seekers: 2025 Complete Guide"
• "How to Track 100+ Job Applications (Without Losing Your Mind)"

Publishing: 1 guide/month

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3.3 Templates & Tools (Lead Magnets)

Free Downloads:

• Job tracker spreadsheet (CSV template)
• Email templates (10 hiring manager outreach templates)
• IJP worksheet (PDF)
• Sequence playbook

Gated: Email required → nurture sequence

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3.4 Case Studies

Format: 1,000 words, user success story

Examples:

• "How Sarah Got 3 Interviews in Her First Week"
• "Recruiting Agency Saves $50K/Year Replacing LinkedIn Recruiter"

Publishing: 1 case study/month

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4. Distribution Channels

4.1 Owned Channels

• Blog (roleferry.com/blog): Primary content hub
• Email Newsletter: Weekly digest (tips, new features, case studies)
• YouTube: Video tutorials, product demos (Phase 2)

4.2 Earned Channels

• Reddit: r/jobs, r/cscareerquestions, r/recruiting (authentic engagement)
• Hacker News: "Show HN" posts, comment participation
• Blind: Job search discussions (verify company, no spam)
• Twitter/X: Career tips, mini case studies

4.3 Partnerships

• Career coaches: Guest posts on their blogs
• Recruiting influencers: Collaborate on LinkedIn content
• Job boards: Syndicate content (Indeed Hiring Lab, LinkedIn Talent Blog)

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5. Content Promotion Budget

Channel	Budget/Month	Expected Traffic
SEO (tools, backlinks)	$500	2,000 visits
Reddit Ads	$1,000	5,000 visits
LinkedIn Sponsored	$2,000	3,000 visits
Influencer partnerships	$1,000	1,000 visits
Total	$4,500	11,000 visits

Conversion: 11K visits × 5% signup = 550 users/month

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6. Content Performance Metrics

Metric	Target
Organic traffic	10K visits/month (Month 6)
Avg time on page	3+ minutes (engagement)
Bounce rate	<60%
Conversion rate	5% (visitor → signup)
Backlinks	50 high-quality domains by Month 12

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Document Owner: Head of Content, CMO
Version: 1.0
Date: October 2025