The Complete Guide to Everything Claude Marketing

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The marketing intelligence system for Claude Code. 18 agents, 72 skills, 22 commands — every marketing discipline covered.

This guide explains the philosophy, setup, and advanced patterns behind Everything Claude Marketing (ECM). Whether you're a solo marketer or leading an agency, this is how to get the most out of AI-powered marketing workflows.

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Part 1: Foundations

What This Is (And Isn't)

ECM is not a prompt library. It's a system — a set of interconnected agents, skills, commands, hooks, and rules that make Claude genuinely useful for marketing work.

The difference:

• Without ECM: "Write me a LinkedIn post" → Generic output
• With ECM: /social-post announce our Series A on LinkedIn → Platform-native content with proper hooks, formatting, CTAs, brand voice, and compliance checks running automatically

The compound effect: every piece of marketing content goes through brand voice checks, compliance validation, CTA verification, and quality scoring — automatically, via hooks.

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Skills and Commands

Skills are knowledge modules Claude loads based on context. They're expert playbooks — not prompts, but structured domain knowledge that shapes how Claude approaches marketing tasks.

Example workflow:

# Need a full campaign? Chain commands:
/persona create buyer persona for enterprise IT buyers
/campaign plan awareness campaign for Q3 targeting that persona
/content-calendar plan 3 months of content supporting the campaign
/email-sequence design nurture sequence for campaign leads

Commands are skills triggered by slash commands. They overlap but are stored differently:

• Skills: skills/<category>/<name>/SKILL.md — deeper knowledge playbooks
• Commands: commands/<name>.md — quick workflow triggers that delegate to agents

# ECM skills structure
skills/
  brand/           # 6 skills (voice, guidelines, positioning...)
  content/         # 8 skills (pillars, calendar, storytelling...)
  copy/            # 7 skills (frameworks, headlines, CTAs...)
  seo/             # 6 skills (technical, keywords, links...)
  social-media/    # 6 skills (X, LinkedIn, Instagram, TikTok, YouTube...)
  email/           # 5 skills (sequences, deliverability, automation...)
  paid-ads/        # 6 skills (Google, Meta, LinkedIn, retargeting...)
  analytics/       # 5 skills (attribution, dashboards, A/B testing...)
  growth/          # 4 skills (loops, referral, viral, PLG...)
  pr/              # 3 skills (press releases, pitching, crisis...)
  product-marketing/ # 4 skills (positioning, GTM, launch...)
  cro/             # 3 skills (landing pages, funnels, frameworks...)
  research/        # 3 skills (market research, personas, interviews...)
  influencer/      # 2 skills (outreach, ROI...)
  creative/        # 1 skill (campaign concepts)
  community/       # 1 skill (strategy)
  marketing-ops/   # 2 skills (martech, UTM tracking)

Key insight: Skills don't just tell Claude what to write — they tell Claude how to think about marketing problems. The copywriting-frameworks skill doesn't just list AIDA — it explains when to use AIDA vs PAS vs BAB based on the content type and audience awareness level.

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Agents

Agents are specialized processes Claude can delegate to. Each has a defined role, limited tools, and a specific model (opus for strategy, sonnet for execution).

agents/
  strategist.md           # CMO-level strategy and planning
  brand-guardian.md        # Brand consistency enforcement
  content-strategist.md    # Editorial calendars and programs
  copywriter.md            # All persuasive marketing text
  seo-analyst.md           # Search optimization
  social-media-manager.md  # Platform-native content
  email-marketer.md        # Email sequences and automation
  paid-ads-optimizer.md    # PPC and performance marketing
  analytics-interpreter.md # Data analysis and reporting
  growth-hacker.md         # Experimentation and growth loops
  pr-specialist.md         # Press and media relations
  influencer-manager.md    # Creator partnerships
  product-marketer.md      # Positioning and GTM
  cro-specialist.md        # Conversion optimization
  creative-director.md     # Campaign concepts and visual direction
  market-researcher.md     # Competitive analysis and personas
  community-manager.md     # Community building
  marketing-ops.md         # Martech and automation infrastructure

Why this matters: When you ask Claude to plan a product launch, it doesn't wing it. It delegates to the product-marketer agent, which follows a structured GTM process with launch tiers, cross-functional checklists, and measurement frameworks — the same process a senior PMM would follow.

Model selection logic:

Model	When	Marketing examples
Opus	Strategic thinking, complex reasoning	Brand positioning, campaign strategy, competitive analysis
Sonnet	Execution, content creation, analysis	Writing copy, SEO audits, email sequences, social posts
Haiku	Simple lookups, quick checks	File searches, data lookups, quick formatting

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Hooks

Hooks are automations that fire on specific events. ECM uses them for marketing-specific quality assurance.

What runs automatically:

Hook	When	What It Checks
Brand Voice Check	After writing content	Buzzwords, excessive exclamation marks, ALL CAPS
Compliance Check	After writing content	FTC disclosures, CAN-SPAM, health/financial claims, fake urgency
CTA Check	After writing content	Whether long content has a clear call to action
Content Quality	After writing content	Readability, passive voice, weasel words — outputs quality score
Session Start	New session	Reminds available commands and brand guidelines

How hooks help marketers:

Before ECM, you'd write an email sequence, then manually check: "Did I include unsubscribe?" "Are my claims substantiated?" "Is the urgency genuine?" Now, hooks catch these automatically after every edit.

{
  "PostToolUse": [
    {
      "matcher": "Write|Edit",
      "hooks": [{
        "type": "command",
        "command": "node \"${CLAUDE_PLUGIN_ROOT}/scripts/hooks/compliance-check.js\""
      }],
      "description": "Check for compliance issues after content edits"
    }
  ]
}

Building custom hooks:

Need to check for competitor names in your copy? Add a custom hook:

// scripts/hooks/competitor-mention-check.js
const input = JSON.parse(require('fs').readFileSync('/dev/stdin', 'utf8'));
const content = input.tool_input?.content || input.tool_input?.new_string || '';
const competitors = ['CompetitorA', 'CompetitorB', 'CompetitorC'];
const found = competitors.filter(c => content.toLowerCase().includes(c.toLowerCase()));
if (found.length > 0) {
  process.stderr.write(`\n[Competitor Check] Mentions: ${found.join(', ')} — ensure claims are factual and fair\n`);
}
process.exit(0);

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Rules

Rules are always-active guidelines. Unlike skills (loaded on demand), rules apply to every session. ECM has 5:

1. Compliance — GDPR, CAN-SPAM, FTC disclosure, platform-specific ad policies
2. Brand Consistency — Voice, tone, messaging hierarchy, visual guidelines
3. Ethical Marketing — No dark patterns, misleading claims, fake urgency
4. Data Privacy — Consent management, data minimization, PII handling
5. Platform Policies — Meta, Google, LinkedIn, TikTok, YouTube specific rules

Why rules matter: A skill tells Claude how to write a Meta ad. A rule ensures it never writes one that violates Meta's ad policies — regardless of which skill is active.

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Contexts (Mode Switching)

Contexts change Claude's behavior based on your current work mode:

# Active campaign execution — prioritize output speed
alias claude-campaign='claude --system-prompt "$(cat contexts/campaign.md)"'

# Market research — prioritize thoroughness and evidence
alias claude-research='claude --system-prompt "$(cat contexts/research.md)"'

# Content review — prioritize quality and compliance
alias claude-review='claude --system-prompt "$(cat contexts/review.md)"'

Context	Behavior	Best For
Campaign	Write first, optimize after. Ship fast.	Creating content, writing copy, building assets
Research	Read widely, document findings, evidence first.	Competitive analysis, market sizing, personas
Review	Score against brand guidelines, flag by severity.	Content QA, brand audits, pre-publish checks

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MCP Servers

MCPs connect Claude to external marketing tools. ECM ships with 10 pre-configured servers:

MCP	What For
Firecrawl	Competitor website analysis, content scraping
Exa	Neural search for market research and trends
Slack	Team content approvals and communication
Notion	Content calendars, campaign tracking, wikis
Google Drive	Brand assets, content docs, campaign briefs
Playwright	Landing page testing, competitor UX research
GitHub	Content management, collaboration
Memory	Persistent brand guidelines across sessions
Sequential Thinking	Complex strategy and planning
Context7	Up-to-date marketing tool documentation

Important: Don't enable all MCPs simultaneously. Each one consumes context window space. Keep 3-5 active based on your current task:

• Writing content? Enable Memory (for brand guidelines) + Notion (for calendar)
• Doing research? Enable Firecrawl + Exa + Sequential Thinking
• Running a review? Enable Playwright + Google Drive

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Part 2: Advanced Patterns

Multi-Agent Workflows

Complex marketing tasks require multiple agents working in sequence. ECM orchestrates this automatically:

Campaign Planning Flow:

User: /campaign launch AI writing tool for content marketers

1. strategist agent (opus)
   → Situation analysis, objectives, audience, channel strategy

2. product-marketer agent (opus)
   → Positioning, messaging hierarchy, competitive differentiation

3. content-strategist agent (sonnet)
   → Content pillars, editorial calendar, distribution plan

4. copywriter agent (opus)
   → Key messages, landing page copy, ad copy variants

5. paid-ads-optimizer agent (opus)
   → Channel allocation, targeting, bid strategy

6. email-marketer agent (sonnet)
   → Launch sequence, nurture flow, automation triggers

Product Launch Flow:

/launch → product-marketer → [copywriter + pr-specialist +
          social-media-manager + email-marketer] (parallel)

Growth Sprint Flow:

/growth-experiment → growth-hacker → analytics-interpreter →
                     cro-specialist → paid-ads-optimizer

Key insight: Agents can run in parallel when their work doesn't overlap. A copywriter writing landing page copy while the social-media-manager creates platform content while the email-marketer designs the launch sequence — all simultaneously.

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Context and Memory Management

The Problem: Marketing work is inherently contextual. Brand voice, campaign history, audience insights, competitive landscape — you need this context but can't afford to waste your context window loading it every time.

Solution 1: Brand Memory Files

Create a living brand document that persists across sessions:

# Create brand memory
mkdir -p ~/.claude/marketing/

# brand-context.md contains:
# - Brand voice attributes
# - Messaging hierarchy
# - Key proof points
# - Competitor positioning
# - Current campaign themes

Solution 2: Strategic Compaction

Don't let auto-compaction discard marketing context mid-campaign. Manually compact at logical breakpoints:

/compact   # After finishing research, before starting execution
/compact   # After drafting, before review
/compact   # After one campaign, before starting another

Solution 3: Session Persistence

For multi-day campaigns, save state between sessions:

• What content has been created (and approved)
• What's still in draft
• Key decisions made (positioning, channel mix, messaging)
• What feedback has been received

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Token Optimization for Marketing

Marketing content generation is token-intensive. Here's how to optimize:

1. Use the right model for each task:

Task	Model	Token Cost
Brand strategy, positioning	Opus	Higher, but worth it
Writing blog posts, emails	Sonnet	Best balance
Reformatting, simple edits	Haiku	Cheapest
Social post variants	Sonnet	Good quality/cost
Data analysis, reporting	Sonnet	Sufficient

2. Replace MCPs with CLI commands where possible:

Instead of keeping the Notion MCP loaded at all times, create a command that uses the Notion CLI for specific actions. Saves context window space.

3. Keep brand guidelines in rules, not repeated in prompts:

Bad: Pasting brand voice doc into every prompt Good: Brand voice in rules/common/brand-consistency.md — loaded once, applied always

4. Modular content over monolithic briefs:

Instead of one massive campaign brief, break it into focused pieces:

• Positioning document (fed to product-marketer)
• Creative brief (fed to creative-director)
• Channel plan (fed to strategist)
• Content calendar (fed to content-strategist)

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Parallel Marketing Workflows

The Two-Instance Kickoff Pattern (adapted for marketing):

Instance 1: Strategy & Research

• Run /competitive-analysis to map the landscape
• Run /persona to build target audience profiles
• Create positioning and messaging framework

Instance 2: Asset Creation

• Set up content calendar structure
• Create templates for recurring content
• Draft initial brand guidelines

The Cascade Method for Campaign Launches:

When launching a campaign across multiple channels:

1. Tab 1: Strategy and messaging (strategist agent)
2. Tab 2: Landing page and email copy (copywriter agent)
3. Tab 3: Social content across platforms (social-media-manager agent)
4. Tab 4: Ad creative and targeting (paid-ads-optimizer agent)

Sweep left to right, oldest to newest. Focus on 3-4 tabs maximum.

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Continuous Learning for Marketing

When Claude discovers a pattern that works — a headline formula that consistently gets high CTR, a email subject line pattern that outperforms — it should save that as a skill for future use.

What to capture:

• Winning copy patterns specific to your brand/audience
• Platform-specific formatting that performs well
• Campaign structures that drive results
• Audience insights that inform future targeting

What NOT to capture:

• One-time campaign details (those belong in project docs)
• Seasonal trends (they change)
• Platform algorithms (they change constantly)

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Verification Patterns for Marketing

Pre-Publish Checklist (automated via hooks):

Every piece of marketing content should pass:

1. Brand voice consistency score (brand-voice-check.js)
2. Compliance validation (compliance-check.js)
3. CTA presence and clarity (cta-check.js)
4. Content quality score (post-content-quality.js)

Manual Review Layer:

After hooks pass, human review for:

• Strategic alignment (does this support campaign objectives?)
• Competitive sensitivity (any IP or trademark issues?)
• Timing (is this the right moment for this message?)
• Legal review (for regulated industries)

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Part 3: Setup for Your Team

For Solo Marketers / Startup Growth

# Install the plugin
claude plugins install everything-claude-marketing

# Start with these commands:
/persona          # Know your audience
/campaign         # Plan your approach
/content-calendar # Structure your output
/copy             # Create the content
/analytics        # Measure results

Focus agents: strategist, copywriter, seo-analyst, growth-hacker

See: examples/startup-growth-CLAUDE.md

For Marketing Teams

# Each team member installs the plugin
# Share brand guidelines via a central brand-context.md

# Content team uses:
/copy, /content-calendar, /social-post, /blog-seo, /case-study

# Performance team uses:
/ad-creative, /analytics, /ab-test, /landing-page, /funnel

# Strategy team uses:
/campaign, /competitive-analysis, /persona, /budget, /launch

See: examples/saas-marketing-CLAUDE.md

For Agencies

# Per-client brand context files:
~/.claude/marketing/clients/
  acme-corp/brand-context.md
  startup-xyz/brand-context.md
  bigco/brand-context.md

# Switch context per client:
claude --system-prompt "$(cat ~/.claude/marketing/clients/acme-corp/brand-context.md)"

See: examples/agency-CLAUDE.md

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Part 4: Quick Reference

All 22 Commands

Command	Agents Used	Best For
/campaign	strategist	End-to-end campaign planning
/copy	copywriter	Any marketing text
/seo-audit	seo-analyst	Search optimization
/social-post	social-media-manager	Platform-native social content
/email-sequence	email-marketer	Email automation flows
/ad-creative	paid-ads-optimizer + copywriter	Ad copy and creative briefs
/analytics	analytics-interpreter	Data interpretation
/competitive-analysis	market-researcher + product-marketer	Competitor analysis
/launch	product-marketer	Product/feature launches
/brand-review	brand-guardian	Brand consistency checks
/ab-test	cro-specialist	Experiment design
/press-release	pr-specialist	Press announcements
/content-calendar	content-strategist	Editorial planning
/funnel	cro-specialist	Funnel design
/persona	market-researcher	Buyer personas
/pitch	pr-specialist / influencer-manager	Media/influencer outreach
/budget	strategist + analytics-interpreter	Budget allocation
/growth-experiment	growth-hacker	Growth experiments
/landing-page	cro-specialist + copywriter	Landing page optimization
/case-study	content-strategist + copywriter	Customer stories
/influencer-brief	influencer-manager	Creator briefs
/rebrand	brand-guardian + creative-director	Rebranding initiatives

Key Shortcuts

• Chain commands: /persona → /campaign → /content-calendar → /copy
• Parallel agents: Launch copywriter + social-media-manager + email-marketer simultaneously
• Mode switching: Use contexts to shift between campaign/research/review mindsets
• Brand memory: Keep brand-context.md in a persistent location

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Key Takeaways

1. System over prompts — A well-configured system beats individual prompts every time
2. Agents are specialists — Let each agent do what it's best at, don't force one to do everything
3. Compliance is automated — Hooks catch issues before they become problems
4. Context is precious — Disable unused MCPs, use the right model for each task
5. Brand consistency is non-negotiable — Rules enforce it automatically, every session
6. Platform-native always — Never cross-post identical content across platforms

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Resources

• Everything Claude Marketing (GitHub)
• Everything Claude Code (inspiration) by Affaan Mustafa
• Claude Code Documentation
• MCP Overview

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