Marketing Campaign Pipeline

Purpose: End-to-end campaign creation from research to performance analysis.

Pipeline Diagram

graph TD
    A[trend-researcher] -->|research_complete| B[content-creator]
    B -->|content_ready| C[social-media-strategist]
    C -->|campaign_launched| D[analytics-reporter]
    A -->|trend_not_found| E[extend_research]
    C -->|creative_rejected| F[brand-guardian]

Data Contracts

Stage 1 → Stage 2 Handoff

{
  "from_agent": "trend-researcher",
  "to_agent": "content-creator",
  "handoff_context": {
    "campaign_theme": "AI Productivity",
    "key_messages": ["Save 5 hours/week", "Focus on what matters"],
    "target_audience": "Knowledge workers, 25-45",
    "competitor_insights": "Gap in automation content",
    "content_angles": ["Tutorial", "Case study", "Thought leadership"]
  }
}

Stage 2 → Stage 3 Handoff

{
  "from_agent": "content-creator",
  "to_agent": "social-media-strategist",
  "handoff_context": {
    "content_assets": ["blog_post.md", "email_sequence.md", "social_posts.md"],
    "creative_brief": "Visual style guide + examples",
    "hashtag_recommendations": ["#productivity", "#aitools"],
    "optimal_posting_times": {"twitter": "9am", "linkedin": "12pm"}
  }
}

Stage 3 → Stage 4 Handoff

{
  "from_agent": "social-media-strategist",
  "to_agent": "analytics-reporter",
  "handoff_context": {
    "campaign_id": "CAMP-2024-Q1-001",
    "channels": ["twitter", "linkedin", "newsletter"],
    "spend": 5000.00,
    "raw_metrics": {"impressions": 500000, "clicks": 8500}
  }
}

Error Handling

Agent	Error Type	Detection	Action	Fallback
trend-researcher	No clear trend	confidence < 50%	Extend research	Use evergreen topics
content-creator	Brand voice mismatch	brand_score < 8	Revise	Escalate to brand-guardian
social-media-strategist	Platform rejection	policy_violation	Modify content	Use alternative platform
analytics-reporter	Data discrepancy	variance > 10%	Reconcile sources	Flag data issues

Activation

Claude Code:

Activate marketing-campaign-pipeline: plan campaign for [product launch]

n8n Import: Import integrations/n8n/marketing-campaign-workflow.json — configure social media API credentials.

Pipeline Sequence

trend-researcher → content-creator → social-media-strategist → analytics-reporter

Stage 1: Research & Insights (trend-researcher)

Input: Campaign objectives, target audience

Responsibilities:

• Market trend analysis
• Competitive research
• Audience insights
• Content angle identification

Output: Research brief, content themes, key messages

Handoff: Research insights to content-creator

Stage 2: Content Creation (content-creator)

Input: Research brief, campaign themes

Responsibilities:

• Write campaign copy
• Create blog content
• Draft email sequences
• Develop creative briefs

Output: Campaign content library

Handoff: Content assets to social-media-strategist

Stage 3: Distribution Strategy (social-media-strategist)

Input: Content assets, campaign goals

Responsibilities:

• Platform-specific adaptation
• Posting schedule
• Paid promotion strategy
• Influencer coordination

Output: Campaign execution plan, scheduled posts

Handoff: Campaign performance data to analytics-reporter

Stage 4: Performance Analysis (analytics-reporter)

Input: Campaign execution data, engagement metrics

Responsibilities:

• ROI calculation
• Channel performance comparison
• Audience insights
• Optimization recommendations

Output: Campaign report, learnings documentation

Triggers

• Product launch
• Seasonal campaign
• Competitive response
• Brand awareness initiative

Success Metrics

• Reach and impressions
• Engagement rate
• Click-through rate
• Conversion rate
• Cost per acquisition
• Campaign ROI