SEO Guide for Cogniba Blog

This guide explains how to create and optimize blog posts for maximum search engine visibility.

1. Creating a New Post

1. Create a new .mdx file in src/content/blog/.
2. Name the file using a "slug" format (lowercase, hyphens instead of spaces).
   • Example: how-to-improve-working-memory.mdx
   • URL will be: cogniba.com/blog/how-to-improve-working-memory

Required: Image Prompt Comment (Dark Mode)

At the top of every post (immediately after frontmatter), include a JSX comment block that contains an AI image prompt for the OG image.

• Use MDX-safe JSX comments: {/* ... */} (do not use <!-- ... -->).
• The generator does not know our brand; do not mention Cogniba or "brand colors".
• Be explicit about dark-mode colors using the exact hex values from src/styles/globals/globals.css (use the .dark palette).
• State: 1200x630 PNG, no watermark, no people (unless intentionally needed), keep text within safe margins.
• Provide the exact headline/subtitle text that should appear on the image.

0. Avoid Duplicates (Required)

Before writing a post, check BLOGPOSTS.md so we don't publish the same topic twice.

• If a similar post already exists, update it or pick a different angle.
• After publishing, add the post to BLOGPOSTS.md (title, slug, date, and 1-line description).

2. Frontmatter (The Metadata)

Every post must start with "Frontmatter" block between three dashes ---. This data controls how your post appears in Google and social media.

---
title: "The Ultimate Guide to N-Back Training"
description: "Learn how the n-back task improves IQ and working memory. We explain the science and how to start training today."
date: "2024-03-20T12:00:00Z"
image: "/images/blog/n-back-guide.png"
author: "Marcos Hernanz"
role: "Founder & CEO"
tags: ["n-back", "brain-training", "science"]
---

Field Breakdown

• title: The <h1> of the page and the blue link in Google. Keep it under 60 characters. Make it catchy but accurate.
• description: The short text under the link in Google. Keep it under 160 characters. Include your main keywords (e.g., "n-back", "IQ").
• date: Prefer an ISO timestamp in UTC for scheduled publishing (e.g. 2026-02-10T12:00:00Z). Date-only (YYYY-MM-DD) is ok if you don't care about publish hour.
• image: The "social card" image shown on Twitter/LinkedIn.
  • Place images in public/images/blog/.
  • Recommended size: 1200x630 pixels.
• tags: Used for internal organization and potentially future filtering.

3. Writing Content for SEO

Keywords

Identify the main phrase users search for (e.g., "increase working memory").

• Include it in the Title.
• Include it in the Description.
• Include it in the first 100 words of the content.
• Include it naturally 2-3 times throughout the post.

Structure (Headings)

Use headings to structure your content. Google loves hierarchy.

• # (H1) is automatic (from the title), so start your content with text or H2.
• Use ## (H2) for main sections.
• Use ### (H3) for subsections.

Formatting

• Use bold for key concepts (don't overdo it).
• Use bullet points (like this list) for readability.
• Short paragraphs are better for mobile readers.

Links

• Internal Links: Link to other Cogniba pages (e.g., "Check out our pricing page" or "Read our research"). This is crucial for crawling.
• External Links: Link to authoritative sources (e.g., "According to a study by Jaeggi et al.").

4. Checklist Before Publishing

• Filename is URL-friendly (my-post-name.mdx).
• Title is compelling and < 60 chars.
• Description is unique and < 160 chars.
• Image exists in public/images/blog/ and is 1200x630px.
• Content uses H2 and H3 headings correctly.
• You have linked to at least one other page on Cogniba.com.
• You updated BLOGPOSTS.md.