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Varun Maya Script Framework

Guides writing short-form video scripts in Varun Maya's punchy, journalistic style with hook, pivot, body, and CTA rules.

May 2, 2026
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What this file does

Guides writing short-form video scripts in Varun Maya's punchy, journalistic style with hook, pivot, body, and CTA rules.

When to use it

  • Writing a reel script in Varun Maya's style
  • Drafting voiceover copy for short-form video
  • Structuring a 31, 40 second script with contrast
  • Creating a debate or DM-based call to action

name: varun-maya description: Write short-form video scripts using the Varun Maya framework — a punchy, journalistic style extracted from analyzing 9 of Varun Maya's top-performing Instagram reels. Use when asked to write a reel script, draft voiceover copy, or structure a short-form video script in Varun Maya's style.

Varun Maya Script Framework

Write scripts using the structure, rhythm, and language patterns extracted from Varun Maya's reels. Read references/framework.md for the full system and references/sources.md for the original 9 reels this was built from.

The Framework at a Glance

Hook: Lead with urgency. Use "just." Create tension in the first line.

Pivot: "Here's the full story." / "Here's what that actually means." — signals value is coming, holds retention.

Body: State what happened → one direct quote (exact words) → the twist → zoom out to what it means for everyone.

CTA: Debate question for divisive topics. DM keyword for utility topics. Never "follow me for more."

Hard Constraints

  • 31–40 seconds. Never over 40.
  • No intro, no greeting, no warm-up — word 1 is the hook.
  • Second sentence must add NEW info — never restate the hook.
  • One specific technical detail per script (number, tool name, price, spec).
  • Contrast structure in the body — always build two sides.

Output Format

[Script text — plain, no section labels, no brackets]

---
Estimated duration: ~Xs

References

  • references/framework.md — Full Varun Maya system: hook patterns, sentence rules, body formula, language patterns, CTA rules
  • references/examples.md — Annotated script examples showing the framework in action
  • references/sources.md — All 9 source reels: URLs, full transcripts, hook type per reel, patterns identified

What's inside

Framework overview, 4 hard constraints, output format, and 3 reference file links

Change this for your project

  • Replace references/framework.md with your own framework file path
  • Replace references/sources.md with your own source analysis file path
  • Replace references/examples.md with your own examples file path

Where it goes

Save as SKILL.md inside a skill folder. Loaded when the agent selects that skill.

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