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# ElianaTech.com — Content Plan
> **Version:** 1.0
> **Date:** 2026-02-26
> **Status:** Draft
---
## 1. Overview
This document outlines the content strategy and plan for **elianatech.com**. It covers site structure, page content requirements, blog/article strategy, SEO approach, and a publishing calendar.
---
## 2. Goals
| # | Goal | Metric |
|---|------|--------|
| 1 | Establish brand authority in the technology space | Domain authority, backlinks |
| 2 | Drive organic traffic through valuable content | Monthly sessions, organic search traffic |
| 3 | Generate qualified leads | Contact form submissions, demo requests |
| 4 | Educate audience on technical topics | Time on page, pages per session |
| 5 | Build community trust and credibility | Social shares, returning visitors |
---
## 3. Target Audience
### Primary Personas
**Persona 1 — Technical Decision-Maker**
- Role: CTO, VP of Engineering, Tech Lead
- Needs: Evaluating technology solutions, staying current with trends
- Content preference: In-depth technical articles, case studies, whitepapers
**Persona 2 — Business Stakeholder**
- Role: CEO, COO, Product Manager
- Needs: Understanding ROI of technology, competitive advantage
- Content preference: Executive summaries, outcome-focused case studies, industry reports
**Persona 3 — Developer / Practitioner**
- Role: Software Engineer, DevOps, Data Engineer
- Needs: Tutorials, implementation guides, best practices
- Content preference: How-to guides, code examples, technical deep-dives
---
## 4. Brand Voice & Tone
| Attribute | Description |
|-----------|-------------|
| **Knowledgeable** | Demonstrate deep technical expertise without jargon overload |
| **Approachable** | Make complex topics accessible; avoid gatekeeping |
| **Forward-thinking** | Focus on emerging trends and what's next |
| **Practical** | Every piece of content should be actionable |
| **Trustworthy** | Back claims with data, cite sources, be transparent |
---
## 5. Site Structure & Core Pages
See [SITE-STRUCTURE.md](./SITE-STRUCTURE.md) for the full information architecture.
### Core Pages (must-have at launch)
```
/ → Homepage
/about → About ElianaTech
/services → Services overview
/services/[service] → Individual service pages
/blog → Blog listing
/blog/[slug] → Individual blog posts
/case-studies → Case studies listing
/case-studies/[slug] → Individual case studies
/contact → Contact form
/privacy-policy → Privacy policy
/terms-of-service → Terms of service
```
### Phase 2 Pages (post-launch)
```
/resources → Resource center (guides, whitepapers, tools)
/careers → Careers / Join the team
/partners → Partner program
/newsletter → Newsletter signup landing page
/events → Upcoming events and webinars
```
---
## 6. Core Page Content Requirements
### 6.1 Homepage
**Purpose:** First impression. Communicate who ElianaTech is and the value it delivers.
**Content blocks:**
- Hero section: headline, subheadline, primary CTA
- Value proposition (3–4 pillars)
- Featured services overview
- Social proof (logos, testimonials, metrics)
- Latest blog posts (3 most recent)
- CTA banner (contact / demo)
**Word count target:** 500–800 words of body copy
---
### 6.2 About Page
**Purpose:** Build trust and tell the company story.
**Content blocks:**
- Company origin story
- Mission and vision statements
- Core values (3–5)
- Team section (photos, bios, roles)
- Timeline / milestones (optional)
- CTA to contact or careers
**Word count target:** 600–1,000 words
---
### 6.3 Services Overview Page
**Purpose:** Present all service offerings at a glance.
**Content blocks:**
- Services intro paragraph
- Service cards (icon, title, short description, link to detail page)
- Differentiators section
- Process overview (how we work)
- CTA to get in touch
**Word count target:** 400–600 words
---
### 6.4 Individual Service Pages
**Purpose:** Deep-dive into each service offering.
**Content blocks:**
- Service description
- Key benefits (bullet points)
- Use cases / who it's for
- Technology stack or approach
- Related case study
- FAQ section (3–5 questions)
- CTA to contact / request proposal
**Word count target:** 800–1,200 words each
---
### 6.5 Case Studies
**Purpose:** Demonstrate real results for real clients.
**Template structure:**
1. **Client overview** — industry, size, context
2. **Challenge** — what problem needed solving
3. **Solution** — what ElianaTech delivered
4. **Results** — measurable outcomes (metrics, KPIs)
5. **Testimonial quote** — direct client quote
6. **Tech stack** — technologies used
**Word count target:** 600–1,000 words each
---
### 6.6 Contact Page
**Purpose:** Make it easy to start a conversation.
**Content blocks:**
- Short intro paragraph
- Contact form (name, email, company, message, service interest)
- Email address
- Phone number (optional)
- Office location / map (if applicable)
- Expected response time
---
## 7. Blog / Article Strategy
See [BLOG-CALENDAR.md](./BLOG-CALENDAR.md) for the full editorial calendar.
### Content Pillars
| Pillar | Description | % of Content |
|--------|-------------|-------------|
| **Industry Insights** | Trends, analysis, market commentary | 25% |
| **Technical Guides** | How-tos, tutorials, implementation walkthroughs | 30% |
| **Case Studies & Stories** | Client success stories, project deep-dives | 15% |
| **Thought Leadership** | Opinion pieces, future predictions, strategy | 20% |
| **Company News** | Updates, events, milestones, hiring | 10% |
### Publishing Cadence
| Phase | Frequency | Goal |
|-------|-----------|------|
| **Launch (Month 1–3)** | 2 articles/week | Build initial content library (24+ articles) |
| **Growth (Month 4–6)** | 1–2 articles/week | Maintain momentum, refine based on analytics |
| **Steady-State (Month 7+)** | 1 article/week | Consistent publishing with quality focus |
### Article Standards
- **Length:** 1,000–2,500 words (long-form for SEO)
- **Structure:** H2/H3 subheadings, short paragraphs, bullet points, visuals
- **SEO:** Target 1 primary keyword + 2–3 secondary keywords per article
- **CTA:** Every article ends with a relevant call to action
- **Visuals:** Minimum 1 featured image + 1–2 inline images or diagrams
- **Internal links:** At least 2 links to other site pages or articles
- **Meta description:** 150–160 characters, includes primary keyword
---
## 8. Content Types & Formats
| Format | Description | Frequency |
|--------|-------------|-----------|
| Blog articles | Standard written content | Weekly |
| Case studies | Client success stories | Monthly |
| Whitepapers / Guides | Long-form downloadable content (lead magnets) | Quarterly |
| Infographics | Visual data presentations | Bi-monthly |
| Video content | Tutorials, explainers, interviews | Monthly (Phase 2) |
| Newsletter | Email digest of latest content | Bi-weekly |
| Social posts | Repurposed content for LinkedIn, X/Twitter | 3–5x/week |
---
## 9. SEO Strategy
See [SEO-STRATEGY.md](./SEO-STRATEGY.md) for the full keyword research and strategy.
### On-Page SEO Checklist (per page/article)
- [ ] Primary keyword in title tag (H1)
- [ ] Primary keyword in URL slug
- [ ] Primary keyword in first 100 words
- [ ] Meta description with keyword (150–160 chars)
- [ ] Alt text on all images (include keywords where natural)
- [ ] Internal links to 2+ related pages
- [ ] External links to 1–2 authoritative sources
- [ ] Schema markup (Article, Organization, FAQ where applicable)
- [ ] Mobile-friendly layout
- [ ] Page load time < 3 seconds
### Technical SEO Requirements
- XML sitemap at `/sitemap.xml`
- Robots.txt properly configured
- Canonical tags on all pages
- Open Graph and Twitter Card meta tags
- Structured data / JSON-LD
- HTTPS enforced
- Clean URL structure (no query parameters for content pages)
- 301 redirects for any changed URLs
---
## 10. Content Production Workflow
```
1. IDEATION → Topic research, keyword analysis, editorial calendar
↓
2. BRIEF → Content brief with keyword target, outline, audience
↓
3. DRAFT → First draft written
↓
4. REVIEW → Editorial review for accuracy, tone, SEO
↓
5. REVISION → Incorporate feedback
↓
6. DESIGN → Add visuals, format for web
↓
7. PUBLISH → Publish to site, add to sitemap
↓
8. PROMOTE → Social media, newsletter, outreach
↓
9. MEASURE → Track performance after 30/60/90 days
↓
10. OPTIMIZE → Update underperforming content, refresh data
```
---
## 11. KPIs & Measurement
| Metric | Tool | Target (6-month) |
|--------|------|-------------------|
| Organic traffic | Google Analytics / Search Console | 5,000+ monthly sessions |
| Keyword rankings | Ahrefs / SEMrush | 50+ keywords in top 20 |
| Blog subscribers | Email platform | 500+ subscribers |
| Average time on page | Google Analytics | > 3 minutes |
| Bounce rate | Google Analytics | < 60% |
| Lead conversions | CRM / Form analytics | 2–5% conversion rate |
| Backlinks acquired | Ahrefs | 20+ referring domains |
| Social shares per article | Social analytics | 10+ average |
---
## 12. Next Steps
- [ ] Finalize company positioning and service offerings
- [ ] Complete keyword research for top 50 priority terms
- [ ] Write and publish core pages (homepage, about, services, contact)
- [ ] Produce first 5 blog articles
- [ ] Set up analytics (GA4, Search Console)
- [ ] Configure CMS and publishing workflow
- [ ] Design content templates (blog, case study)
- [ ] Launch newsletter signup
- [ ] Begin social media content distribution
---
*This is a living document. Review and update quarterly.*
어떠한 문서나 스크립트가 다른 **프로토콜 / 포트 / 호스트** 에 있는 리소스 사용하는 것을 제한하는 정책. 예를 들어, 다음과 같은 사이트에서 리소스를 다른 곳으로 요청한다고 하자.
* **Production MDB**: updated monthly.
This document outlines the mandatory procedures for developing and verifying VCR elements (shaders, manifests, and assets) to ensure high-fidelity, centered, and non-clipping renders.
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