WHSPR Assist -- Project Index

# WHSPR Assist -- Project Index

**Project Location:** `/Volumes/madara/2026/claude-skills/brands/whsprv2/`

All WHSPR Assist elderly accessibility smart glasses assets, outputs, and documentation are organized here.

---

## Start Here

1. **[README.md](README.md)** -- Overview of the whole project
2. **[WHSPRV2_EXECUTION_PLAN.md](WHSPRV2_EXECUTION_PLAN.md)** -- 6-phase breakdown with checkpoints
3. **[INDEX.md](INDEX.md)** -- You are here

---

## Complete Folder Map

```
whsprv2/
├── INDEX.md                                   <- Project index (this file)
├── README.md                                  <- Project overview
├── WHSPRV2_EXECUTION_PLAN.md                 <- Master execution plan
│
├── 00-source/                                <- Input documents
│   └── product.md                            <- WHSPR Assist product brief (accessibility-framed)
│
├── 01-phase-1/                               <- Foundation & Market Intelligence
│   ├── PHASE_1_README.md                     <- Phase overview
│   ├── niche-validator/                      <- Market validation outputs
│   ├── buyer-persona/                        <- Customer persona outputs (B2B + B2C)
│   ├── competitor-analysis/                  <- Competitive landscape outputs
│   └── detailed-product-description/         <- Product description outputs
│
├── 02-phase-2/                               <- Positioning & Voice Strategy
│   ├── PHASE_2_README.md                     <- Phase overview
│   ├── product-positioning-summary/          <- Positioning outputs (CBBE framework)
│   ├── mds-messaging-direction-summary/      <- Messaging strategy outputs (dual-track)
│   └── voice-and-tone/                       <- Brand voice guidelines (split B2B/B2C)
│
├── 03-phase-3/                               <- Copy & Campaign Creative
│   ├── PHASE_3_README.md                     <- Phase overview
│   ├── campaign-page-copy/                   <- Landing page copy (B2B + B2C)
│   ├── pre-launch-ads/                       <- Ad copy (LinkedIn, Meta 50+, Google, trade pubs)
│   └── campaign-video-script/                <- Video scripts (clinical demo + consumer emotional)
│
├── 04-phase-4/                               <- Press & Authority
│   ├── PHASE_4_README.md                     <- Phase overview
│   ├── press-release-copy/                   <- Press release (MedTech angle)
│   └── clinical-validation-brief/            <- FDA strategy, OTC classification, clinical studies
│
├── 05-optional/                              <- Optional extensions
│   ├── README.md                             <- Optional extensions overview
│   ├── email-sequences/                      <- B2B outreach + B2C caregiver nurture
│   ├── trade-show-materials/                 <- AAA, EUHA, ADA booth and collateral
│   └── insurance-reimbursement-guide/        <- Coverage and billing codes
│
├── 06-b2b-whitelabel/                        <- Whitelabel partner program
│   ├── partner-program-overview/             <- Tiers, terms, margins
│   ├── product-app-skinning/                 <- White-label product and app customization
│   ├── clinic-deployment-guide/              <- Implementation and training
│   ├── co-branding-guidelines/               <- Brand rules for partner materials
│   ├── api-integration-spec/                 <- Technical integration documentation
│   └── partner-marketing-kit/                <- Ready-to-use partner marketing assets
│
└── _archive/                                 <- Older iterations
```

---

## Phase Status

| Phase | Folder | Skills | Status |
|-------|--------|--------|--------|
| **1** | `01-phase-1/` | niche-validator, buyer-persona, competitor-analysis, detailed-product-description | Awaiting confirmation |
| **2** | `02-phase-2/` | product-positioning-summary, mds-messaging-direction-summary, voice-and-tone | Pending Phase 1 |
| **3** | `03-phase-3/` | campaign-page-copy, pre-launch-ads, campaign-video-script | Pending Phase 2 |
| **4** | `04-phase-4/` | press-release-copy, clinical-validation-brief | Pending Phase 3 |
| **5** | `05-optional/` | email sequences, trade show materials, insurance guide | Optional |
| **6** | `06-b2b-whitelabel/` | partner program (6 documents, no brandmint skill) | Optional |

---

## Quick Navigation

### By Use Case

**I want to...**
- **Review the launch plan** -> [WHSPRV2_EXECUTION_PLAN.md](WHSPRV2_EXECUTION_PLAN.md)
- **Start Phase 1** -> [01-phase-1/PHASE_1_README.md](01-phase-1/PHASE_1_README.md)
- **View brand input** -> [00-source/](00-source/)
- **Understand the personas** -> [01-phase-1/buyer-persona/](01-phase-1/buyer-persona/)
- **See B2B vs B2C positioning** -> [02-phase-2/product-positioning-summary/](02-phase-2/product-positioning-summary/)
- **Review competitor landscape** -> [01-phase-1/competitor-analysis/](01-phase-1/competitor-analysis/)
- **Get landing page copy** -> [03-phase-3/campaign-page-copy/](03-phase-3/campaign-page-copy/)
- **Get ad copy** -> [03-phase-3/pre-launch-ads/](03-phase-3/pre-launch-ads/)
- **Review clinical validation** -> [04-phase-4/clinical-validation-brief/](04-phase-4/clinical-validation-brief/)
- **Build whitelabel package** -> [06-b2b-whitelabel/](06-b2b-whitelabel/)
- **Explore optional extensions** -> [05-optional/README.md](05-optional/README.md)

### By Skill

**niche-validator**
- Input: [00-source/](00-source/)
- Output folder: [01-phase-1/niche-validator/](01-phase-1/niche-validator/)

**buyer-persona**
- Input: [00-source/](00-source/)
- Output folder: [01-phase-1/buyer-persona/](01-phase-1/buyer-persona/)

**competitor-analysis**
- Input: [00-source/](00-source/)
- Output folder: [01-phase-1/competitor-analysis/](01-phase-1/competitor-analysis/)

**detailed-product-description**
- Input: [00-source/](00-source/) + Phase 1 outputs
- Output folder: [01-phase-1/detailed-product-description/](01-phase-1/detailed-product-description/)

**product-positioning-summary**
- Input: Phase 1 outputs
- Output folder: [02-phase-2/product-positioning-summary/](02-phase-2/product-positioning-summary/)

**mds-messaging-direction-summary**
- Input: Phase 1 + positioning outputs
- Output folder: [02-phase-2/mds-messaging-direction-summary/](02-phase-2/mds-messaging-direction-summary/)

**voice-and-tone**
- Input: Phase 1 + Phase 2 outputs
- Output folder: [02-phase-2/voice-and-tone/](02-phase-2/voice-and-tone/)

**campaign-page-copy**
- Input: Phase 1 + Phase 2 outputs
- Output folder: [03-phase-3/campaign-page-copy/](03-phase-3/campaign-page-copy/)

**pre-launch-ads**
- Input: Phase 1 + Phase 2 outputs
- Output folder: [03-phase-3/pre-launch-ads/](03-phase-3/pre-launch-ads/)

**campaign-video-script**
- Input: Phase 1 + Phase 2 + Phase 3 outputs
- Output folder: [03-phase-3/campaign-video-script/](03-phase-3/campaign-video-script/)

**press-release-copy**
- Input: Phase 1 + Phase 2 + Phase 3 outputs
- Output folder: [04-phase-4/press-release-copy/](04-phase-4/press-release-copy/)

**clinical-validation-brief**
- Input: Phase 1 (product description, niche validation) + Phase 2 (positioning)
- Output folder: [04-phase-4/clinical-validation-brief/](04-phase-4/clinical-validation-brief/)

---

## File Naming Convention

All outputs follow this pattern:

```
WHSPR-ASSIST-[output-type].[extension]
```

Examples:
- `WHSPR-ASSIST-buyer-personas.md`
- `WHSPR-ASSIST-competitor-analysis.md`
- `WHSPR-ASSIST-b2b-landing-page.md`
- `WHSPR-ASSIST-b2c-landing-page.md`
- `WHSPR-ASSIST-clinical-validation-brief.md`
- `WHSPR-ASSIST-press-release-medtech.md`

---

## Checklist: Are You Ready?

Before confirming Phase 1 start, verify:

- [ ] You have reviewed [WHSPRV2_EXECUTION_PLAN.md](WHSPRV2_EXECUTION_PLAN.md)
- [ ] You understand the 6-phase breakdown (4 core + 2 optional)
- [ ] You understand the dual B2B/B2C track structure
- [ ] You are ready to provide feedback at each checkpoint
- [ ] Source files are in [00-source/](00-source/)

---

## Workflow

1. **User confirms Phase 1 start**
2. Skills execute -> outputs populate in `01-phase-1/`
3. **User reviews Phase 1 outputs**
4. **User provides feedback** (good, needs change, proceed?)
5. If approved, Phase 2 begins
6. Repeat for Phases 2, 3, 4
7. Optionally add Phase 5 (extensions) and Phase 6 (whitelabel)

---

## Support

If you need to:
- **Re-run a skill** -> Use the skill name with product reference
- **Start fresh** -> Clear the phase folder and re-run
- **Skip a phase** -> Jump ahead (dependencies may affect output quality)
- **Add optional phases** -> See [05-optional/README.md](05-optional/README.md)
- **Build whitelabel** -> See [06-b2b-whitelabel/](06-b2b-whitelabel/)

---

**Last Updated:** 10 February 2026
**Project Status:** Structure complete, ready for Phase 1 execution