WHSPR Assist -- Project Index

Project Location: /Volumes/madara/2026/claude-skills/brands/whsprv2/

All WHSPR Assist elderly accessibility smart glasses assets, outputs, and documentation are organized here.

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Start Here

1. README.md -- Overview of the whole project
2. WHSPRV2_EXECUTION_PLAN.md -- 6-phase breakdown with checkpoints
3. INDEX.md -- You are here

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Complete Folder Map

whsprv2/
├── INDEX.md                                   <- Project index (this file)
├── README.md                                  <- Project overview
├── WHSPRV2_EXECUTION_PLAN.md                 <- Master execution plan
│
├── 00-source/                                <- Input documents
│   └── product.md                            <- WHSPR Assist product brief (accessibility-framed)
│
├── 01-phase-1/                               <- Foundation & Market Intelligence
│   ├── PHASE_1_README.md                     <- Phase overview
│   ├── niche-validator/                      <- Market validation outputs
│   ├── buyer-persona/                        <- Customer persona outputs (B2B + B2C)
│   ├── competitor-analysis/                  <- Competitive landscape outputs
│   └── detailed-product-description/         <- Product description outputs
│
├── 02-phase-2/                               <- Positioning & Voice Strategy
│   ├── PHASE_2_README.md                     <- Phase overview
│   ├── product-positioning-summary/          <- Positioning outputs (CBBE framework)
│   ├── mds-messaging-direction-summary/      <- Messaging strategy outputs (dual-track)
│   └── voice-and-tone/                       <- Brand voice guidelines (split B2B/B2C)
│
├── 03-phase-3/                               <- Copy & Campaign Creative
│   ├── PHASE_3_README.md                     <- Phase overview
│   ├── campaign-page-copy/                   <- Landing page copy (B2B + B2C)
│   ├── pre-launch-ads/                       <- Ad copy (LinkedIn, Meta 50+, Google, trade pubs)
│   └── campaign-video-script/                <- Video scripts (clinical demo + consumer emotional)
│
├── 04-phase-4/                               <- Press & Authority
│   ├── PHASE_4_README.md                     <- Phase overview
│   ├── press-release-copy/                   <- Press release (MedTech angle)
│   └── clinical-validation-brief/            <- FDA strategy, OTC classification, clinical studies
│
├── 05-optional/                              <- Optional extensions
│   ├── README.md                             <- Optional extensions overview
│   ├── email-sequences/                      <- B2B outreach + B2C caregiver nurture
│   ├── trade-show-materials/                 <- AAA, EUHA, ADA booth and collateral
│   └── insurance-reimbursement-guide/        <- Coverage and billing codes
│
├── 06-b2b-whitelabel/                        <- Whitelabel partner program
│   ├── partner-program-overview/             <- Tiers, terms, margins
│   ├── product-app-skinning/                 <- White-label product and app customization
│   ├── clinic-deployment-guide/              <- Implementation and training
│   ├── co-branding-guidelines/               <- Brand rules for partner materials
│   ├── api-integration-spec/                 <- Technical integration documentation
│   └── partner-marketing-kit/                <- Ready-to-use partner marketing assets
│
└── _archive/                                 <- Older iterations

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Phase Status

Phase	Folder	Skills	Status
1	01-phase-1/	niche-validator, buyer-persona, competitor-analysis, detailed-product-description	Awaiting confirmation
2	02-phase-2/	product-positioning-summary, mds-messaging-direction-summary, voice-and-tone	Pending Phase 1
3	03-phase-3/	campaign-page-copy, pre-launch-ads, campaign-video-script	Pending Phase 2
4	04-phase-4/	press-release-copy, clinical-validation-brief	Pending Phase 3
5	05-optional/	email sequences, trade show materials, insurance guide	Optional
6	06-b2b-whitelabel/	partner program (6 documents, no brandmint skill)	Optional

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Quick Navigation

By Use Case

I want to...

• Review the launch plan -> WHSPRV2_EXECUTION_PLAN.md
• Start Phase 1 -> 01-phase-1/PHASE_1_README.md
• View brand input -> 00-source/
• Understand the personas -> 01-phase-1/buyer-persona/
• See B2B vs B2C positioning -> 02-phase-2/product-positioning-summary/
• Review competitor landscape -> 01-phase-1/competitor-analysis/
• Get landing page copy -> 03-phase-3/campaign-page-copy/
• Get ad copy -> 03-phase-3/pre-launch-ads/
• Review clinical validation -> 04-phase-4/clinical-validation-brief/
• Build whitelabel package -> 06-b2b-whitelabel/
• Explore optional extensions -> 05-optional/README.md

By Skill

niche-validator

• Input: 00-source/
• Output folder: 01-phase-1/niche-validator/

buyer-persona

• Input: 00-source/
• Output folder: 01-phase-1/buyer-persona/

competitor-analysis

• Input: 00-source/
• Output folder: 01-phase-1/competitor-analysis/

detailed-product-description

• Input: 00-source/ + Phase 1 outputs
• Output folder: 01-phase-1/detailed-product-description/

product-positioning-summary

• Input: Phase 1 outputs
• Output folder: 02-phase-2/product-positioning-summary/

mds-messaging-direction-summary

• Input: Phase 1 + positioning outputs
• Output folder: 02-phase-2/mds-messaging-direction-summary/

voice-and-tone

• Input: Phase 1 + Phase 2 outputs
• Output folder: 02-phase-2/voice-and-tone/

campaign-page-copy

• Input: Phase 1 + Phase 2 outputs
• Output folder: 03-phase-3/campaign-page-copy/

pre-launch-ads

• Input: Phase 1 + Phase 2 outputs
• Output folder: 03-phase-3/pre-launch-ads/

campaign-video-script

• Input: Phase 1 + Phase 2 + Phase 3 outputs
• Output folder: 03-phase-3/campaign-video-script/

press-release-copy

• Input: Phase 1 + Phase 2 + Phase 3 outputs
• Output folder: 04-phase-4/press-release-copy/

clinical-validation-brief

• Input: Phase 1 (product description, niche validation) + Phase 2 (positioning)
• Output folder: 04-phase-4/clinical-validation-brief/

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File Naming Convention

All outputs follow this pattern:

WHSPR-ASSIST-[output-type].[extension]

Examples:

• WHSPR-ASSIST-buyer-personas.md
• WHSPR-ASSIST-competitor-analysis.md
• WHSPR-ASSIST-b2b-landing-page.md
• WHSPR-ASSIST-b2c-landing-page.md
• WHSPR-ASSIST-clinical-validation-brief.md
• WHSPR-ASSIST-press-release-medtech.md

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Checklist: Are You Ready?

Before confirming Phase 1 start, verify:

• You have reviewed WHSPRV2_EXECUTION_PLAN.md
• You understand the 6-phase breakdown (4 core + 2 optional)
• You understand the dual B2B/B2C track structure
• You are ready to provide feedback at each checkpoint
• Source files are in 00-source/

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Workflow

1. User confirms Phase 1 start
2. Skills execute -> outputs populate in 01-phase-1/
3. User reviews Phase 1 outputs
4. User provides feedback (good, needs change, proceed?)
5. If approved, Phase 2 begins
6. Repeat for Phases 2, 3, 4
7. Optionally add Phase 5 (extensions) and Phase 6 (whitelabel)

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Support

If you need to:

• Re-run a skill -> Use the skill name with product reference
• Start fresh -> Clear the phase folder and re-run
• Skip a phase -> Jump ahead (dependencies may affect output quality)
• Add optional phases -> See 05-optional/README.md
• Build whitelabel -> See 06-b2b-whitelabel/

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Last Updated: 10 February 2026 Project Status: Structure complete, ready for Phase 1 execution