Content Strategy Templates

Audience Persona Template

# Persona: [Name]

## Demographics
- **Age Range**:
- **Role/Title**:
- **Industry**:
- **Income Level**:
- **Location**:

## Psychographics
- **Values**:
- **Goals**:
- **Challenges**:
- **Fears**:
- **Aspirations**:

## Behavior
- **Preferred Platforms**:
- **Content Consumption**:
- **Decision Triggers**:
- **Common Objections**:

## Content Needs
- **Questions They Ask**:
- **Problems to Solve**:
- **Desired Outcomes**:

## How We Help
- **Our Solution**:
- **Key Message**:
- **Proof Points**:

---

Content Pillar Template

# Pillar: [Name]

## Overview
- **Theme**:
- **Percentage of Content**: %
- **Primary Goal**:

## Target Audience Segment
- **Awareness Level**:
- **Primary Need**:

## Topic Clusters
1. **Cluster A**:
   - Pillar page:
   - Supporting content:
     -
     -
     -

2. **Cluster B**:
   - Pillar page:
   - Supporting content:
     -
     -
     -

## SEO Strategy
- **Primary Keywords**:
- **Long-tail Variations**:
- **Search Intent**:

## Content Formats
- [ ] Blog posts
- [ ] Videos
- [ ] Podcasts
- [ ] Infographics
- [ ] Templates/Downloads

## Success Metrics
- Traffic:
- Engagement:
- Conversions:

---

Content Brief Template

# Content Brief: [Title]

## Overview
- **Type**: [Blog/Video/Social/Email]
- **Pillar**:
- **Target Length**:
- **Due Date**:
- **Author**:

## Target Audience
- **Persona**:
- **Awareness Stage**:
- **Primary Pain Point**:

## SEO Requirements
- **Primary Keyword**:
- **Secondary Keywords**:
- **Search Intent**:
- **Target Position**:

## Content Outline
1. Hook/Introduction
2.
3.
4.
5. Conclusion/CTA

## Key Points to Cover
- [ ]
- [ ]
- [ ]

## Calls to Action
- Primary CTA:
- Secondary CTA:

## Internal Links
- Link to:
- Link from:

## Visual Requirements
- Hero image:
- Supporting images:
- Graphics/Charts:

## References
-
-

## Notes
-

---

Monthly Calendar Template

# Content Calendar: [Month Year]

## Overview
- **Theme**:
- **Key Dates**:
- **Campaigns**:

## Week 1: [Date Range]
| Day | Blog | Social | Email | Video |
|-----|------|--------|-------|-------|
| Mon | | | | |
| Tue | | | | |
| Wed | | | | |
| Thu | | | | |
| Fri | | | | |

## Week 2: [Date Range]
[Same format]

## Week 3: [Date Range]
[Same format]

## Week 4: [Date Range]
[Same format]

## Monthly Totals
- Blog posts:
- Social posts:
- Emails:
- Videos:

## Content by Pillar
- Education: %
- Transformation: %
- Thought Leadership: %
- Product: %

---

Content Audit Template

# Content Audit: [Date]

## Summary
- **Total Pieces Audited**:
- **Performing Well**:
- **Needs Improvement**:
- **To Remove/Update**:

## Audit Matrix

| URL | Title | Type | Views | Time | Bounce | Converts | Action |
|-----|-------|------|-------|------|--------|----------|--------|
| | | | | | | | |

## Actions by Category

### Amplify (High performers)
1.
2.
3.

### Improve (Potential)
1.
2.
3.

### Update (Outdated)
1.
2.
3.

### Remove (Not valuable)
1.
2.
3.

## Insights
-
-
-

## Next Steps
- [ ]
- [ ]
- [ ]