✍️ Content Creation Prompts

---

1. Long-Form Blog Post with Internal Linking Strategy

When to use: Writing SEO-driven blog content that supports existing site architecture.

Write a 1,500-word blog post for [COMPANY] targeting the keyword "[PRIMARY KEYWORD]".

Audience: [TARGET AUDIENCE — e.g., "first-time homebuyers aged 28-40"]
Tone: [TONE — e.g., "authoritative but approachable, no jargon"]
Goal: Rank for the target keyword and drive email signups via a mid-article CTA.

Structure requirements:
- H1 that includes the exact keyword
- 4-6 H2 sections, each targeting a related long-tail variation
- One H2 must be a "common mistakes" or "myths" section (these earn featured snippets)
- Include a bulleted "key takeaways" box after the intro
- Naturally reference and link to these existing pages: [URL 1], [URL 2], [URL 3]
- End with a CTA driving to [LANDING PAGE URL]

Do NOT open with a question. Do NOT use "In today's world" or "In this article, we'll explore." Start with a bold, specific claim or statistic.

---

2. Social Caption Suite (Multi-Platform)

When to use: Creating platform-specific captions from a single piece of content.

I'm posting about [TOPIC/ANNOUNCEMENT] for [BRAND]. Create captions for all 4 platforms from this single piece of content:

Content summary: [2-3 SENTENCE SUMMARY OF WHAT YOU'RE POSTING]
Brand voice: [VOICE — e.g., "witty, millennial-coded, uses lowercase"]
CTA: [DESIRED ACTION — e.g., "link in bio to shop"]

Write:
1. **Instagram** — 2 versions: one short (under 125 chars for feed) and one long (storytelling, up to 2,000 chars). Include 3-5 hashtag suggestions.
2. **LinkedIn** — Professional but not boring. Use a hook in the first line (before "see more"). 150-250 words. No hashtags in-line, list 3 at the bottom.
3. **X/Twitter** — Under 280 chars. Punchy. No hashtags unless they're genuinely trending.
4. **Facebook** — Conversational, question-driven to boost comments. 1-3 sentences.

Label each clearly. Do not use emojis on LinkedIn. Use 1-2 emojis max on Instagram.

---

3. Email Nurture Sequence (5-Part)

When to use: Building a drip sequence for a new lead magnet or product launch.

Write a 5-email nurture sequence for [COMPANY] targeting [AUDIENCE SEGMENT].

Trigger: User downloaded [LEAD MAGNET / SIGNED UP FOR X].
Goal: Move them from awareness to booking a [CALL / DEMO / PURCHASE].
Brand voice: [VOICE DESCRIPTION]
Sending cadence: Day 0, Day 2, Day 5, Day 8, Day 12

For each email provide:
- Subject line (under 50 chars) + one alternative subject line
- Preview text (under 90 chars)
- Body copy (150-250 words max)
- Single CTA button text
- Internal notes on the strategic purpose of this email in the sequence

Email arc:
1. Welcome + immediate value delivery
2. Problem agitation — make them feel the pain of inaction
3. Social proof — case study or testimonial driven
4. Objection handling — address top 2-3 reasons they haven't converted
5. Urgency/scarcity — final push with deadline or limited availability

Do NOT use "Hey [First Name]!" as the opener for any email. Vary your hooks.

---

4. Ad Copy Matrix (Multi-Variant)

When to use: Generating ad copy variations for testing across Meta, Google, or LinkedIn.

Generate an ad copy matrix for [PRODUCT/SERVICE] by [COMPANY].

Target audience: [AUDIENCE]
Platform: [META / GOOGLE SEARCH / LINKEDIN]
Campaign objective: [CONVERSIONS / LEADS / TRAFFIC]
Key value prop: [MAIN BENEFIT]
Offer (if any): [DISCOUNT / FREE TRIAL / ETC.]

Create a 4x3 matrix:
- 4 different ANGLES: (1) pain point, (2) aspirational outcome, (3) social proof, (4) curiosity/contrarian
- 3 LENGTHS per angle: (A) short — 1-2 sentences, (B) medium — 3-4 sentences, (C) long — 5-6 sentences for long-form placements

That's 12 ad copy variants total. For each:
- Write the primary text
- Write a headline (under 40 chars)
- Write a description (under 125 chars)

Flag your top 3 picks and explain why they'd likely outperform in testing.

---

5. Video Script — Short-Form (Reels/TikTok/Shorts)

When to use: Scripting sub-60-second vertical video content.

Write a script for a [30/45/60]-second vertical video for [BRAND] on [PLATFORM].

Topic: [TOPIC]
Format: [TALKING HEAD / B-ROLL WITH VO / TEXT-ON-SCREEN / TRENDING AUDIO]
Goal: [AWARENESS / ENGAGEMENT / DRIVE TO LINK IN BIO]
Audience: [TARGET DEMOGRAPHIC]

Script format:
- HOOK (first 2 seconds): What's on screen + what's said. This must stop the scroll — use pattern interrupt, bold claim, or visual surprise.
- BODY (middle): 3-4 beats max. Each beat = one idea + one visual direction.
- CTA (last 3-5 seconds): What the viewer should do next + what's on screen.

Include:
- On-screen text suggestions (for captions/overlays)
- Music/sound direction (vibe, not specific copyrighted tracks)
- One "hook alternative" in case the first doesn't test well

Keep language conversational. No corporate speak. Write how people actually talk on [PLATFORM].

---

6. Case Study Narrative

When to use: Turning raw client results into a compelling story for the website or sales deck.

Write a case study for [COMPANY]'s work with [CLIENT NAME].

Raw details:
- Industry: [CLIENT INDUSTRY]
- Challenge: [WHAT PROBLEM THEY HAD]
- Solution: [WHAT YOU DID — be specific about tactics]
- Results: [METRICS — e.g., "142% increase in organic traffic over 6 months, 3.2x ROAS on Meta"]
- Timeline: [HOW LONG THE ENGAGEMENT LASTED]
- Quote from client (if available): "[QUOTE]"

Write in this structure:
1. **Headline** — Results-first, specific number in the title
2. **The Snapshot** — 3-4 bullet summary (industry, challenge, result, timeline)
3. **The Challenge** — 150 words, make the reader feel the pain
4. **The Strategy** — 200 words, explain what you did and WHY, not just what
5. **The Results** — 150 words, lead with the biggest number, then supporting metrics
6. **Client Quote** — Pull quote formatted for visual callout
7. **What This Means For You** — 2-3 sentences connecting this to the reader's situation

Tone: Confident, not braggy. Let the numbers speak.

---

7. Email Subject Line Generator (Batch)

When to use: Rapid-fire subject line ideation for A/B testing.

Generate 20 email subject lines for [COMPANY]'s upcoming email about [TOPIC/OFFER].

Audience: [SEGMENT]
Email goal: [OPEN → CLICK → CONVERT TO X]
Key details: [OFFER SPECIFICS, DEADLINES, ETC.]

Organize into 4 groups of 5:
1. **Curiosity gap** — Make them need to open to resolve the unknown
2. **Benefit-driven** — Lead with what they get
3. **Urgency/scarcity** — Time or quantity pressure
4. **Personal/conversational** — Feels like it's from a friend, not a brand

Rules:
- All under 50 characters (optimize for mobile)
- No ALL CAPS
- No more than 1 emoji per line (and only on 3-4 of the 20)
- No spam trigger words (free, act now, limited time)
- Star (⭐) your top 3 picks across all categories

---

8. Content Repurposing Plan

When to use: Maximizing ROI from a single pillar piece of content.

I have a [CONTENT TYPE — e.g., "2,000-word blog post" / "45-min podcast episode" / "webinar recording"] about [TOPIC].

Create a repurposing plan that extracts at least 15 pieces of derivative content from this single asset. For each piece, specify:
- Platform
- Format (carousel, reel, thread, email, etc.)
- Angle (what specific subtopic or quote you're pulling)
- Estimated production time (quick/medium/involved)
- Suggested publish timing relative to the original (same day, +3 days, +1 week, etc.)

Organize into 3 tiers:
- **Tier 1 (publish within 48 hrs):** Quick wins, minimal editing
- **Tier 2 (publish within 1 week):** Moderate effort, reformatted
- **Tier 3 (publish within 1 month):** Substantial rework, new angles

Original content summary: [PASTE KEY POINTS OR FULL TEXT]

---

9. Landing Page Copy (Conversion-Focused)

When to use: Writing or rewriting a landing page for a specific offer.

Write landing page copy for [COMPANY]'s [OFFER — e.g., "free audit", "course launch", "SaaS free trial"].

Target audience: [AUDIENCE WITH PSYCHOGRAPHIC DETAIL — what they want, what they fear]
Traffic source: [WHERE VISITORS COME FROM — e.g., "Meta ads targeting cold audience" / "email list, warm leads"]
Conversion action: [WHAT THE BUTTON DOES — e.g., "submit form for free consultation"]

Write these sections in order:
1. **Hero section:** Headline (under 10 words, benefit-driven), subheadline (1 sentence expanding on the headline), CTA button text
2. **Problem section:** 3 pain points as short paragraphs with bold lead-ins
3. **Solution section:** What they get, framed as outcomes not features. Bullet list.
4. **Social proof section:** Placeholder structure for testimonials + suggest what type of proof would be strongest for this offer
5. **How it works:** 3-step process, numbered, simple
6. **FAQ section:** Write 5 FAQs that handle real objections (not softballs)
7. **Final CTA:** Different headline than the hero, urgency angle

Write for a 6th-grade reading level. Short sentences. Short paragraphs. Every section should make them want to keep scrolling.

---

10. Newsletter Edition (Value-First Format)

When to use: Writing a recurring brand newsletter that people actually open.

Write this week's edition of [COMPANY]'s newsletter, "[NEWSLETTER NAME]."

Audience: [SUBSCRIBERS — who they are and why they subscribed]
Sending day: [DAY]
Brand voice: [VOICE]
This edition's theme: [THEME OR TOPIC FOCUS]

Structure:
1. **Opening hook** (2-3 sentences) — A story, observation, or hot take that ties into the theme. NO "Happy [Day]!" openers.
2. **Main insight** (200-300 words) — The one thing the reader should learn or think about differently after reading this section.
3. **Tactical takeaway** — A specific, implementable tip or framework. Use a numbered list or bullet points.
4. **Resource roundup** (3 links) — Curate 3 links related to the theme. For each: title, 1-sentence description, and [URL PLACEHOLDER].
5. **CTA** — One clear ask. Could be "reply to this email," "check out our new X," or "share with a colleague."
6. **Sign-off** — On-brand closer, 1-2 sentences.

Write subject line + preview text. Total word count: 500-700 words. It should feel like getting advice from a smart friend, not reading a corporate update.