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ECI13167 Psychology Marketing
School of Entrepreneurship, Sripatum University December 29, 2025
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This course examines consumer attitudes, emotions, motivation, and behavior, focusing on internal and external influences in the digital age. It covers digital data analysis and marketing strategies using consumer psychology to understand real consumer needs.
Conversation Starters
- ““What motivates Thai Gen Z consumers?””
- ““How do emotions influence consumer buying decisions?””
- ““Suggest a product launch strategy using psychological insights.””
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