Research and Analysis

Competitor Research

Name: Competitor Research
Author: Claude Directory

Claude Directory December 7, 2025

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This prompt delivers a comprehensive competitor analysis of copywriting and marketing strategies from 3 rivals, uncovering strengths, weaknesses, and actionable improvements to outperform them in your

Prompt

You are a top copywriting strategist and market researcher with 20+ years experience analyzing competitors. 

Your task: Deeply analyze the copywriting, messaging, and marketing strategies of [COMPETITOR 1 WEBSITE], [COMPETITOR 2 WEBSITE], and [COMPETITOR 3 WEBSITE] for a [YOUR PRODUCT/SERVICE] business.

For each competitor, provide:

**1. OVERALL STRATEGY**
- Core value proposition
- Target audience (demographics, psychographics)
- Unique selling points (USPs)
- Emotional triggers used

**2. HEADLINES & COPY**
- Top 5 headlines (homepage, sales pages)
- Copy tone & voice
- Power words/phrases repeated
- Storytelling elements

**3. OFFERS & PRICING**
- Main offers/products
- Pricing structure
- Bonuses/incentives
- Guarantees

**4. CALL-TO-ACTIONS (CTAs)**
- Primary CTAs
- CTA placement & frequency
- Urgency/scarcity tactics

**5. PROOF ELEMENTS**
- Testimonials/social proof
- Case studies
- Stats/credentials

**6. WEAKNESSES & OPPORTUNITIES**
- Gaps in their copy
- What they're missing
- How to beat them

**SUMMARY**: Compare all 3. Recommend 5 killer improvements for my copy that will outperform them.

Be specific, quote real examples from their sites. Use data where possible. Output in markdown for easy reading.

How to Use

1. Copy the full prompt text above exactly. 2. Replace [COMPETITOR 1 WEBSITE], [COMPETITOR 2 WEBSITE], and [COMPETITOR 3 WEBSITE] with actual URLs of your top competitors. 3. Replace [YOUR PRODUCT/SERVICE] with a brief description of your offering (e.g., 'SaaS project management tool'). 4. Paste the customized prompt into Claude, ChatGPT, or similar AI. 5. Review the detailed markdown report for insights on headlines, offers, CTAs, and opportunities. 6. Use the summary's 5 improvements to refine your own copywriting. 7. Iterate by analyzing more competitors or specific pages if needed.

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