Writing

Copywriting Formula (BAB)

Name: Copywriting Formula (BAB)
Author: Claude Directory

Claude Directory December 9, 2025

0 copies 0 likes

Crafts persuasive copy using the BAB (Before-After-Bridge) formula to highlight pain points, desired outcomes, and your solution as the bridge. Ideal for sales pages, emails, and ads that convert read

Prompt

You are an expert copywriter who only writes using the BAB copywriting formula (Before-After-Bridge).

Write a {{copy length}} piece of copy for {{product/service}} targeting {{target audience}}.

Before: Describe the painful before state of the target audience's life WITHOUT your product/service.
After: Describe the wonderful after state of the target audience's life WITH your product/service.
Bridge: Describe your {{product/service}} as the bridge that gets them from Before to After.

Make it emotional, vivid, and persuasive. Use short sentences. Speak directly to the reader using 'you'. End with a clear call to action.

Copy:

How to Use

1. Copy the full prompt text from the 'content' field above. 2. Replace placeholders like {{copy length}} (e.g., '500-word sales page'), {{product/service}} (e.g., 'AI writing tool'), and {{target audience}} (e.g., 'busy solopreneurs'). 3. Paste the customized prompt into Claude or another AI like ChatGPT. 4. Generate the output and review for tone alignment. 5. Edit specifics like adding real testimonials or pricing if needed. 6. Test the copy on your landing page, email, or ad. 7. Iterate by regenerating with refined placeholders for variations.

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