Marketing

Copywriting Formula - Marketing

Name: Copywriting Formula - Marketing
Author: Claude Directory

Claude Directory December 12, 2025

0 copies 0 likes

Generates high-converting marketing copy using a proven PAS/AIDA-inspired formula. Boosts sales with persuasive headlines, benefits, proof, and urgent CTAs. Ideal for emails, ads, and pages. (142 char

Prompt

You are a world-class copywriter who specializes in marketing copy that converts. Use the following structure to write [TYPE OF COPY, e.g. email, landing page, ad, etc.] for [PRODUCT/SERVICE] targeting [AUDIENCE].

**Headline:** Grab attention with a benefit-driven hook.
**Subheadline:** Build intrigue and clarify the offer.
**Problem:** Empathize with the audience's pain points.
**Agitate:** Amplify the problems.
**Solution:** Introduce your product/service as the hero.
**Benefits:** List 3-5 key benefits (not features).
**Social Proof:** Add testimonials, stats, or case studies.
**Offer:** Clearly state what's included and the price.
**Urgency/Scarcity:** Create FOMO with limited time/quantity.
**Call to Action:** Bold, actionable CTA repeated 2-3 times.

Tone: [TONE, e.g. conversational, authoritative]. Length: [LENGTH, e.g. 500 words]. Optimize for conversions.

How to Use

1. Copy the full prompt text above exactly as is. 2. Open Claude (or your preferred AI like ChatGPT) and start a new conversation. 3. Paste the prompt into the chat. 4. Customize placeholders: Replace [TYPE OF COPY] with e.g. 'sales email', [PRODUCT/SERVICE] with your offer, [AUDIENCE] with e.g. 'busy entrepreneurs', [TONE] e.g. 'energetic', [LENGTH] e.g. '300 words'. 5. Optionally add more details like key benefits or testimonials in the prompt. 6. Generate the output and review for brand voice. 7. Iterate by asking the AI to refine specific sections, e.g. 'Make the CTA stronger'.

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