Writing

Copywriting Research: Competitor Content Gap Finder

Name: Copywriting Research: Competitor Content Gap Finder
Author: Claude Directory

Claude Directory December 9, 2025

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Uncover hidden content gaps in your niche by analyzing competitors' copy, revealing fresh angles for high-converting messaging. Save hours of manual research and craft standout copy that dominates the

Prompt

You are an expert copywriting researcher. Analyze the content gaps in the market for [PRODUCT/SERVICE] in the [INDUSTRY/NICHE].

Step 1: Identify top 5 competitors in [INDUSTRY/NICHE] for [PRODUCT/SERVICE]. List their websites and main content pieces (blogs, landing pages, ads).

Step 2: For each competitor, summarize their key messaging, unique selling points (USPs), emotional triggers, pain points addressed, and calls to action (CTAs).

Step 3: Analyze common themes across competitors. What do they all say? What do they ignore or under-emphasize?

Step 4: Identify content gaps - underserved customer pain points, missing benefits, untapped emotions, or fresh angles not covered.

Step 5: Suggest 10 original copy angles, headlines, and hooks that fill these gaps. Make them compelling, benefit-focused, and differentiated.

Step 6: Provide a SWOT analysis for [PRODUCT/SERVICE] based on this research.

Output in a structured report with sections, bullet points, and bold key insights. Use data where possible (e.g., search trends, social proof).

How to Use

1. Copy the full prompt text from the 'content' field above. 2. Open Claude (or ChatGPT) and paste the prompt into a new conversation. 3. Replace placeholders like [PRODUCT/SERVICE], [INDUSTRY/NICHE] with your specifics (e.g., 'email marketing tool' and 'SaaS productivity'). 4. Optionally add more details like target audience or keywords for deeper analysis. 5. Hit send and review the structured report generated. 6. Use the suggested angles to brainstorm your copy; iterate by asking follow-ups like 'Expand on angle #3'. 7. Test headlines in your ads or pages and track performance.

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