Content Brief Template

# Content Brief Template

## Article Overview

**Title:** [Working title]
**Target Keyword:** [Primary keyword]
**Secondary Keywords:** [2-3 related terms]
**Content Type:** [Blog post / Guide / Comparison / Listicle]
**Target Word Count:** [Number]
**Target Audience:** [Specific persona]
**Search Intent:** [Informational / Transactional / Commercial / Navigational]
**Priority:** [High / Medium / Low]

---

## Business Context

**Goal:** [Leads / Brand awareness / Authority / Traffic]
**Call to Action:** [What should reader do next?]
**Internal Links to Include:**
- [URL 1] - [Anchor text]
- [URL 2] - [Anchor text]
**Product/Service Mentioned:** [Yes/No - which one?]

---

## SERP Analysis Summary

**Top 3 Competitors:**
1. [URL] - [Content type, word count, key angle]
2. [URL] - [Content type, word count, key angle]
3. [URL] - [Content type, word count, key angle]

**Content Gaps Found:**
- [What's missing from competitors?]
- [Unique angle we can take?]

**Common Elements in Top Results:**
- [ ] Videos
- [ ] Comparison tables
- [ ] Pricing sections
- [ ] FAQ sections
- [ ] Downloadable templates
- [ ] Case studies

---

## Content Structure

### H1: [Final headline]

### H2: Introduction
**Key Points:**
- [Hook/statistic]
- [Problem statement]
- [Promise of solution]
**Notes:** [Specific instructions]

### H2: [Section 1]
**Key Points:**
- [Point 1]
- [Point 2]
**Target Word Count:** [Number]
**Notes:** [Specific instructions]

### H2: [Section 2]
**Key Points:**
- [Point 1]
- [Point 2]
**Target Word Count:** [Number]
**Notes:** [Specific instructions]

[Continue for all sections...]

### H2: FAQ
**Questions to Answer:**
1. [Question 1]
2. [Question 2]
3. [Question 3]

### H2: Conclusion
**Key Points:**
- [Summary]
- [CTA]

---

## SEO Requirements

**Title Tag:** [50-60 chars]
**Meta Description:** [150-160 chars]
**URL Slug:** [keyword-rich]
**Schema Markup:** [Article / FAQ / HowTo]

**Internal Links:**
- [Page to link to] → [Anchor text]

**External Sources to Cite:**
- [Source 1] - [What to cite]
- [Source 2] - [What to cite]

---

## E-E-A-T Checklist

- [ ] Author has relevant expertise/experience
- [ ] Sources cited and authoritative
- [ ] Original insights included
- [ ] Author bio present
- [ ] Content demonstrates firsthand knowledge

---

## Visual Assets Needed

- [ ] Featured image
- [ ] Infographic
- [ ] Screenshots
- [ ] Comparison table
- [ ] Video

---

## Promotion Plan

- [ ] Social media (LinkedIn, Twitter)
- [ ] Email newsletter
- [ ] Internal linking from existing posts
- [ ] Outreach to mentioned sources

---

## Notes

[Additional notes, ideas, or reminders]