1200-persona
Defines 14 crisis personas with key questions to guide scenario-based emergency response design.
What this file does
Defines 14 crisis personas with key questions to guide scenario-based emergency response design.
When to use it
- Designing user-centered disaster preparedness tools
- Testing crisis communication with diverse populations
- Creating inclusive emergency training materials
- Validating accessibility of response plans for vulnerable groups
Persona
1. Maya (30, Single Mother, Urban)
- Crisis Scenario: A hurricane is approaching, and she’s alone with her 4-year-old daughter.
- Key Questions:
- "The power is out, and I have no way to keep milk cold for my child. What do I do?"
- "I can’t leave, but the floodwaters are rising—how do I keep my daughter and myself safe?"
2. Jamal (17, High School Student, Suburbs)
- Crisis Scenario: He’s home alone when an earthquake hits. His parents aren’t answering their phones.
- Key Questions:
- "My house is shaking, and I don’t know what to do. Should I run outside?"
- "How do I turn off the gas if I think there's a leak?"
3. Luis (68, Retired, Limited Mobility, Rural)
- Crisis Scenario: A wildfire is spreading toward his house, and he has trouble walking.
- Key Questions:
- "I use a walker, and I can’t drive. How do I evacuate safely?"
- "The smoke is making it hard to breathe—how can I protect myself?"
4. Sarah (45, Nurse, Working-Class, City)
- Crisis Scenario: She’s in a hospital with failing backup power during a citywide blackout.
- Key Questions:
- "How can I keep insulin cold without a refrigerator?"
- "What’s the best way to disinfect wounds without running water?"
5. Jordan (22, College Student, City)
- Crisis Scenario: He’s in a foreign country when political riots break out.
- Key Questions:
- "Protesters and police are clashing outside my hostel. Should I leave or stay?"
- "How do I get to the airport safely with no public transit running?"
6. Elijah (8, Child, Lost in the Woods)
- Crisis Scenario: He got separated from his family on a hiking trip.
- Key Questions:
- "I can’t find my parents, and it’s getting dark. What do I do?"
- "Should I stay in one place or try to find my way back?"
7. Maria (55, Street Vendor, Undocumented Immigrant)
- Crisis Scenario: She loses everything in a sudden city flood but fears going to official shelters.
- Key Questions:
- "My home was destroyed in the flood, but I’m afraid to go to a shelter because I don’t have papers. What are my options?"
- "Where can I get clean drinking water when all the taps seem contaminated?"
8. Daniel (40, Construction Worker, Injured, No Health Insurance)
- Crisis Scenario: He’s working on a site when a building collapses, injuring his leg.
- Key Questions:
- "I think I broke my leg, but I can’t afford an ambulance. What should I do?"
- "How do I stop the bleeding and prevent infection?"
9. Aisha (65, Grandmother, Living Alone, Disabled)
- Crisis Scenario: A city-wide blackout leaves her trapped in a high-rise apartment.
- Key Questions:
- "I rely on an oxygen machine, but the power is out. How long can I go without it?"
- "How do I get down the stairs safely when the elevators aren’t working?"
10. Ravi (28, Refugee, No Local Knowledge)
- Crisis Scenario: A massive winter storm hits, and he doesn’t know where to go for warmth.
- Key Questions:
- "I’m new to this country and don’t know where to find emergency shelters. What should I do?"
- "How can I stay warm without heating in my apartment?"
11. Emily (14, Babysitting, No Adults Around)
- Crisis Scenario: She’s babysitting a toddler when a fire breaks out in the kitchen.
- Key Questions:
- "The stove caught fire, and I don’t know how to put it out. What do I do?"
- "The baby won’t stop coughing from smoke—should I get them outside first or call 911?"
12. Jake (33, Veteran, PTSD, Prepping for Unrest)
- Crisis Scenario: Civil unrest is growing in his area, and he wants to stay prepared.
- Key Questions:
- "If law enforcement breaks down, how do I secure my home without escalating the situation?"
- "What’s the safest way to stockpile food and water without attracting attention?"
13. Olivia (27, Blind, Lives Alone in an Apartment)
- Crisis Scenario: A major earthquake hits while she is home alone, knocking out power and disrupting her usual navigation systems.
- Key Questions:
- "The earthquake knocked over furniture, and I can't find my way out. How do I safely navigate my apartment?"
- "My phone is dead, and I rely on voice assistants to call for help. What are my options now?"
- "How can I quickly find my guide dog if they panicked and ran off during the shaking?"
14. Marcus (50, Uses a Wheelchair, Suburban Home)
- Crisis Scenario: A wildfire is approaching, but the roads are jammed, and he can't drive.
- Key Questions:
- "The evacuation route is crowded, and I don’t have a vehicle. What are my best options?"
- "The power is out, and I rely on an electric wheelchair. How can I move around safely?"
- "If the smoke gets bad before I can leave, how do I protect myself from smoke inhalation indoors?"
What's inside
14 persona entries, each with crisis scenario and 2-3 key questions
Where it goes
Keep it in your repository where the agent or team that needs it will read it.
Worth borrowing
- Pair each persona with a specific crisis and concrete questions to ground design decisions
- Include underrepresented groups (undocumented, disabled, elderly) to surface hidden needs
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