About Clay 2.0
Clay is an all-in-one platform that helps B2B businesses run personalized outbound campaigns at scale. We combine the best of 50+ data providers—and the power of AI—to transform your sales process. Access 100+ premium data sources and AI research agents in one platform, then automate growth workflows to turn insights into revenue.
How to Use
Build workflows by connecting to data sources, enriching leads, scoring accounts, and automating outreach using integrations with your CRM, email sequencer, and other GTM tools.
Key Features
- Multi-provider data enrichment
- AI formula generator
- AI research agent
- Personalized copywriting
- CRM enrichment & hygiene
- TAM sourcing
- Account & lead scoring
- Intent data
- Automated inbound & outbound
Use Cases
- RevOps: Prospect, enrich, and clean your CRM automatically.
- Sales: Automate your prospecting and research.
- Growth marketing: Run targeted campaigns across every channel.
- Enterprise: Build the data foundation for any GTM workflow.
- Startups: Launch growth campaigns quickly without adding headcount.
Key Features
Pros & Cons
- Combines data enrichment, AI research, and automation in one platform
- Access to over 200 data providers through a marketplace
- AI agents (Claygents) can research targets and write personalized copy
- Native sequencer for multi-channel outreach
- Integrates with major ad platforms for audience sync
- Supports complex workflows with waterfall logic and formulas
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