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agent-gtm-skills

Free

18 go-to-market skills: pricing, outbound, SEO, ads, retention, and ops

FreeFree tier
Type
Open Source
Visit Website GitHub (40 stars)

About agent-gtm-skills

Agent GTM Skills is an open-source repository containing 18 AI agent skills designed to transform any coding agent into a full-stack go-to-market (GTM) operator. Each skill is a dense, opinionated playbook (300–900 lines) covering a specific GTM function, including positioning, pricing, outbound, inbound, paid ads, retention, and operations. The skills use real frameworks, current benchmarks (2025–2026), and decision matrices with concrete numbers, enabling agents to move beyond generic advice. They work with any AI agent that reads .md skill files, such as Claude Code, Codex CLI, Cursor, Windsurf, GitHub Copilot, Gemini CLI, Cline, and others. With over 9,800 lines across the full revenue surface, the skills are cross-referenced and can be used individually or combined for end-to-end GTM workflows.

Key Features

18 opinionated playbooks covering positioning, pricing, outbound, inbound, paid, retention, and operations
Works with any AI coding agent (Claude Code, Codex CLI, Cursor, Windsurf, GitHub Copilot, Gemini CLI, Cline, and more)
Each skill is 300–900 lines with real frameworks, current benchmarks (2025-2026), and decision matrices with actual numbers
Strategies include ai-cold-outreach, ai-sdr, lead-enrichment, ai-seo, paid-creative-ai, expansion-retention, and gtm-engineering
Skills cross-reference each other for combined full-stack GTM workflows
Provides pre-built workflows for common tasks: launch new AI product, build outbound engine, create paid creative system, reduce churn, price AI product, etc.

Pros & Cons

Pros
  • Open-source and free to use
  • Covers the full go-to-market revenue surface: strategy, outbound, inbound, paid, retention, and operations
  • Skills are dense, opinionated, and include current benchmarks and real decision matrices
  • Compatible with a wide range of popular AI coding agents
  • Skills can be used individually or combined into workflows
Cons
  • Requires an AI coding agent to execute (not a standalone tool)
  • May be complex for non-technical users unfamiliar with .md skill files and agent setup
  • No graphical user interface; entirely file-based

Best For

Launch a new AI product using positioning-icp, ai-pricing, and multi-platform-launchBuild an outbound engine with lead-enrichment, ai-cold-outreach, and ai-sdrSet up AI SDRs with Clay using ai-sdr, lead-enrichment, and gtm-engineeringRun GTM as a solo founder using solo-founder-gtm, ai-cold-outreach, and content-to-pipelineCreate a paid creative system with ai-ugc-ads, paid-creative-ai, and video-outreachGrow organic content with SEO using content-to-pipeline, ai-seo, and social-sellingReduce churn and expand accounts with expansion-retention and gtm-metricsPrice an AI product using ai-pricing, positioning-icp, and gtm-metrics

FAQ

What AI agents are compatible with these skills?
The skills work with any AI agent that reads .md skill files, including Claude Code, Codex CLI, Cursor, Windsurf, GitHub Copilot, Gemini CLI, Cline, OpenClaw, and Antigravity.
How many skills are included?
The repository contains 18 go-to-market skills, each a playbook of 300-900 lines.
What GTM areas do the skills cover?
They cover strategy (positioning, pricing, sales motion), outbound (cold outreach, SDR, enrichment, video), inbound (multi-platform launch, SEO, social selling, content-to-pipeline), paid (UGC ads, paid creative), retention (expansion, partner/affiliate), and operations (GTM engineering, solo founder, metrics).
Can I combine multiple skills?
Yes, skills cross-reference each other. You can use them individually or combine them for full-stack GTM workflows, and the README provides suggested workflows for common goals.
Is there a website or documentation?
The repository is hosted on GitHub at github.com/chadboyda/agent-gtm-skills and there is a companion site at agentgtmskills.com.