BrianRWagner/ai-marketing-skills
Free17 marketing frameworks for outreach and audits
FreeFree tier
About BrianRWagner/ai-marketing-skills
AI Marketing Skills for Claude Code is an open-source collection of 19 marketing frameworks packaged as agent skills. Instead of reading guides and courses, users equip their AI coding agent (Claude Code) with executable expertise. Each skill provides a structured framework, questions, and output format so the agent can automatically execute marketing tasks like positioning audits, AI discoverability audits, content idea generation, cold outreach sequences, and more. The skills support quick, standard, and deep execution modes for flexibility. Designed to save marketers and founders time by transferring expert playbooks directly to AI.
Key Features
19 free skills covering positioning, content, outreach, audits, and more
Quick, standard, and deep execution modes per skill
Packaged as agent skills – AI reads and applies them automatically
Open source and free to use
Covers skills like AI discoverability audit, LinkedIn authority builder, cold outreach sequence, homepage audit, and more
Designed for Claude Code but adaptable to other AI agents
Pros & Cons
Pros
- Free and open-source, no licensing costs
- Saves time by letting AI execute expert frameworks automatically
- Covers a wide range of marketing use cases in one repo
- Flexible execution modes for quick answers or deep audits
- Designed by a marketing expert, based on proven principles
- Easy to install and use with Claude Code
Cons
- Requires an AI agent (Claude Code) to execute skills; not standalone
- Limited to marketing frameworks; not a general-purpose AI tool
- Documentation assumes familiarity with Claude Code and terminal usage
Best For
Founders clarifying their positioning and differentiationMarketers auditing brand visibility in AI-powered search (ChatGPT, Perplexity, etc.)Building a LinkedIn content system for thought leadershipCreating and curating newsletters with AI assistanceGenerating cold outreach sequencesReviewing and improving website homepagesSummarizing YouTube videos for content repurposingCollecting and formatting testimonials
FAQ
What are agent skills?
Agent skills are an open standard for packaging expertise as instructions that AI agents can follow. Instead of traditional content that you read and apply yourself, agent skills allow your AI agent to read and apply the framework automatically, every time.
How do I install these skills?
Clone the repository (git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git) and copy the skills to Claude Code's skills folder (mkdir -p ~/.claude/skills && cp -r ai-marketing-claude-code-skills/* ~/.claude/skills/). After that, Claude Code will automatically use these skills when you mention related topics.
What execution modes are available?
All 19 skills support quick, standard, and deep execution modes as of v3.1 (March 2026). This allows you to get fast answers or deep audits from the same skill without extra prompting.