Helena Barman — Antler - Agentic commerce: Unleashing the autonomous economy - January 2026
FreeExploring the shift from AI assistants to autonomous transaction executors
FreeFree tier
About Helena Barman — Antler - Agentic commerce: Unleashing the autonomous economy - January 2026
A blog post by Antler senior associate Helena Barman exploring the rise of agentic commerce—AI agents executing transactions on behalf of users, businesses, or themselves. The article discusses drivers of this shift, maps over 50 startups building the infrastructure, and shares investment lessons. It covers consumer commerce, B2B procurement, and new monetization models for autonomous systems.
Key Features
Discusses the evolution from product discovery to fully autonomous agent-to-agent commerce
Maps over 50 startups building infrastructure for agentic commerce
Analyzes consumer commerce, B2B procurement, and AI service transaction flows
Covers monetization models needed for agentic systems
Shares three lessons learned for investors and builders
Best For
Understanding the emerging agentic commerce landscapeIdentifying investment opportunities in agent commerce infrastructureLearning about adoption dynamics and infrastructure requirements for agentic systemsResearching the $3–5 trillion autonomous economy shift