Jelena Zec & Jeff Flynn & Robert Li & Lucas Kirshenbaum — Citi Ventures - Agentic commerce at scale: Why startups are key in building robust AI-powered shopping experiences - September 2025

An opinion piece by Citi Ventures directors and vice presidents (Jelena Zec, Jeff Flynn, Robert Li, Lucas Kirshenbaum) published September 3, 2025, discussing the rise of agentic commerce, the need for new infrastructure (authentication, fraud detection, know your agent), and the critical role startups play in building robust AI-powered shopping experiences.