Matt Gatto & Jessie Sheff — Insight Partners - Building a moat in the age of AI - November 2025

An article by Matt Gatto and Jessie Sheff of Insight Partners exploring how founders can build durable competitive advantages (moats) in the age of AI. The piece discusses the collapse of traditional software barriers, the rise of no-code and AI assistants, and strategies for differentiation including workflow depth, proprietary data, forward-deployed engineering, and core workflow systems with embedded AI. It references examples like Filevine and the forward-deployed engineering model popularized by Palantir.