MMC - AI Discoverability: How can I get ChatGPT to recommend my brand? - May 2025
FreeAI Discoverability: How to get ChatGPT to recommend your brand
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About MMC - AI Discoverability: How can I get ChatGPT to recommend my brand? - May 2025
A research article and market map by MMC (a venture capital firm) exploring AI discoverability, including Generative Engine Optimisation (GEO), AI Advertising, and AI Discoverability Infrastructure. The article explains how brands can get recommended by AI engines like ChatGPT and Perplexity, and provides a market map of 39 startups in the space.
Key Features
Market map of 39 AI discoverability startups
Explanation of Generative Engine Optimisation (GEO)
Comparison of GEO vs traditional SEO
Insights on AI Advertising and AI Discoverability Infrastructure
Data on consumer preference for AI search
Pros & Cons
Pros
- Provides actionable strategies for GEO
- Includes original market map with 39 startups
- Backed by data and statistics (e.g., 58% prefer GenAI recommendations)
- Written in Q&A format to boost GEO
Cons
- Report is a single snapshot, not regularly updated
- Focuses primarily on GEO, less depth on AI advertising and infrastructure
- Only reflects MMC's perspective as a VC firm
Best For
Marketers seeking to improve brand visibility in AI search enginesFounders building AI discoverability solutionsInvestors researching the AI discoverability landscape
FAQ
What is Generative Engine Optimisation (GEO)?
GEO is a strategy for optimising content so it is prominently referenced and prioritised by AI engines like ChatGPT, Perplexity, and Gemini. It is similar to SEO but for AI search engines.
Why do brands need to focus on AI discoverability?
58% of consumers prefer product recommendations from GenAI tools over traditional search engines, and 68% are prepared to act on recommendations. Additionally, Google's AI Overviews reduce visibility of traditional links.
What are the three categories of AI discoverability solutions?
Generative Engine Optimisation (GEO), AI Advertising, and AI Discoverability Infrastructure. 35 out of 39 startups identified are building in GEO.