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smixs/creative-director-skill

Free

20+ creative methodologies (SIT, TRIZ, SCAMPER)

FreeFree tier
Inputs: text
Type
Open Source
Visit Website GitHub (40 stars)

About smixs/creative-director-skill

An open-source AI skill that functions as a world-class creative director for advertising. It uses 20+ structured methodologies (SIT, TRIZ, SCAMPER, Lateral Thinking, bisociation) to generate concepts, evaluates them against Cannes Lions/D AD-calibrated criteria, and recursively refines ideas until quality thresholds are met. A library of 571 legendary award-winning campaigns is used for priming, originality calibration, and saturation detection. The skill follows a four-phase creative cycle: Intake (brief analysis with Pollard 7-level taxonomy), Insight (consumer insight mining with 7 techniques), Ideation (generates 8-12 ideas using combined methods from different categories), and Evaluate+Refine (scores on 6 weighted criteria, recursively improves, applies pre-mortem). Built for production with a quality score of 41/50.

Key Features

20+ creative methodologies (SIT, TRIZ, SCAMPER, Lateral Thinking, bisociation)
571-case library of legendary award-winning campaigns with full Insight/Mechanic/Why-it-worked structure
Cannes Lions/D AD-calibrated evaluation engine with 6 weighted criteria
Recursive refinement with originality cap based on case-library saturation
Pollard 7-level idea taxonomy (business to execution)
3-tier emotion hierarchy with 30+ specific emotion values
6 MOCs (Maps of Content) for fast lookup by pattern, emotion, format, industry, budget, chronological index
10+ activation toolkit formats with Non-advertising vs Execution test
Insight mining using 7 techniques (Mark Pollard, JTBD, Tension Spotting, etc.)
Pre-Mortem template before final delivery

Pros & Cons

Pros
  • Methodology-driven process avoids generic brainstorming
  • Massive library of 571 real award-winning cases for calibration
  • Recursive refinement with objective scoring criteria
  • Covers multiple creative approaches (structural, associative, disruptive)
  • Open source and free to use and modify
  • Includes insight mining and pre-mortem for quality assurance
Cons
  • Requires technical setup (Python, dependencies) and a compatible platform (likely Mycroft or similar)
  • Narrowly focused on advertising creative work
  • May not suit users seeking a simple, non-technical tool
  • Quality depends on the underlying language model and skill conductor (requires external AI)

Best For

Generating original advertising concepts for agency briefsEvaluating and refining ad ideas against industry award standardsStructured creative brainstorming for marketing teamsLearning and applying systematic creative methodologiesAnalyzing award-winning campaigns for pattern recognition

FAQ

What creative methodologies does this skill use?
It uses over 20 methodologies including SIT, TRIZ, SCAMPER, Lateral Thinking, and bisociation, rotating between structural, associative, and disruptive categories.
How does it ensure ideas are original?
Originality is capped empirically by checking case-library saturation: if 3+ canonical cases use the same mechanic, the idea is capped at 7. The skill also uses case-soaking and pattern calibration before exit.
What kind of input does it accept?
It accepts briefs in any format: text, voice transcript, PDF, or raw notes.
Is this skill free?
Yes, it is open source and free to use. The repository is publicly available on GitHub under a license.