RESCI

Retention Science (ReSci) is a data-driven SaaS platform designed for retention marketing, primarily for e-commerce businesses. Its core purpose is to predict customer behavior and deliver personalized, multi-channel communications to increase revenue and foster customer loyalty. The platform leverages an AI engine to analyze customer data from various sources, enabling predictive analytics, AI-driven segmentation, personalized marketing automation, and multi-channel communications.

ReSci's AI-driven email marketing automation personalizes messages for every stage of the customer lifecycle, eliminating guesswork and saving time. The platform integrates with leading ecommerce platforms, syncing data into its customer data platform (CDP) for a unified view of prospects and customers. The AI enhances individual customer records with predictions for customer lifetime value, next purchase, and more, allowing for smarter segmentation and targeting.

Key capabilities include automated lifecycle marketing (welcome new customers, encourage repeat purchases, win back at-risk customers, capture cart abandoners), optimized campaigns (AI predicts best subject lines, content, delivery time, frequency, product recommendations), and flexibility with a drag-and-drop workflow editor. The platform also supports SMS marketing to complement email, providing a cohesive multi-channel experience. ReSci has helped clients increase email engagement rates by 60% and purchase rates by 45%.