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Principal

Freemium

Your AI-powered wealth platform for unified finances

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Saas
Company
Principal
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About Principal

Principal is an AI wealth platform designed to help users see all their money in one place, track investments, and get personalized insights to grow their wealth. It allows users to connect all their accounts, monitor their net worth, and make informed financial decisions. Principal supports linking over 11,000 banks and brokerages, offers AI-powered financial updates, and provides multi-currency support.

How to Use

To use Principal, you can connect your various financial accounts, including bank accounts, brokerages, mortgages, and credit cards. The platform automatically imports transaction data, provides a dashboard for viewing your financial information, and offers AI-powered insights to help you make informed decisions.

Key Features

  • Account aggregation
  • Investment tracking
  • Personalized financial insights
  • AI-powered updates
  • Multi-currency support
  • Home valuation

Use Cases

  • Consolidating all financial accounts into one dashboard
  • Monitoring net worth and investment performance
  • Receiving AI-driven updates on portfolio health
  • Managing finances in multiple currencies
  • Tracking real estate equity and payments

Key Features

Account aggregation
Investment tracking
Personalized financial insights
AI-powered updates
Multi-currency support
Home valuation

Pros & Cons

Pros
  • Unified view of all financial accounts in one place
  • AI-powered personalized financial insights and updates
  • Supports over 11,000 financial institutions globally
  • Includes home valuation and multi-currency features
Cons
  • Requires sharing sensitive financial account credentials
  • Relies on third-party data aggregation services (e.g., Plaid) which may have outages
  • May not support every bank or brokerage automatically

Best For

Consolidating all financial accounts into one dashboardMonitoring net worth and investment performanceReceiving AI-driven updates on portfolio healthManaging finances in multiple currenciesTracking real estate equity and payments

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FAQ

How does Principal connect to my financial accounts?
Principal uses secure third-party aggregation services (like Plaid) to link over 11,000 banks, brokerages, mortgages, and credit cards, automatically importing transaction data.
Is my financial data secure with Principal?
Principal uses encryption and follows industry security standards to protect your data. However, no system is completely immune to risk.
Does Principal support international accounts?
Yes, Principal offers multi-currency support, allowing users to manage finances across different currencies.
What kind of AI insights does Principal provide?
Principal analyzes your financial data to deliver personalized updates on portfolio health, spending patterns, and opportunities to grow wealth.