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CustomFit.ai 2.0

Freemium

Lift conversion by 11-40% with AI-powered A/B testing and personalization for D2C brands.

MarketingFreemium
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Type
Saas
Founded
2021
Company
CustomFit.ai

About CustomFit.ai 2.0

CustomFit.ai is a no-code A/B testing and website personalization platform powered by AI. It allows marketers to optimize their websites with real-time dynamic content customization, boosting conversions for D2C and B2B brands. The platform offers features like a visual editor, AI-driven conversion optimization, visitor analytics, and seamless integration with CMS platforms.

How to Use

CustomFit.ai can be used by installing a Chrome extension or a Shopify plugin. The visual editor allows users to drag and drop elements to personalize and A/B test different content variations. The platform gathers visitor information to deliver tailored messages based on their identity and past interactions.

Key Features

  • No-code visual editor
  • AI-powered conversion optimization
  • A/B testing and website personalization
  • Real-time dynamic content customization
  • Visitor analytics and reporting
  • Seamless CMS integration

Use Cases

  • A/B testing product pages, home pages, and checkout pages
  • Personalizing website content based on visitor behavior and preferences
  • Adding new content blocks like video reels and recently viewed items
  • Optimizing conversion rates and boosting revenue
  • Enhancing upselling strategies

Key Features

No-code visual editor
AI-powered conversion optimization
A/B testing and website personalization
Real-time dynamic content customization
Visitor analytics and reporting
Seamless CMS integration

Pros & Cons

Pros
  • No coding required – marketers can ship experiments without engineering
  • AI Copilot generates changes from plain English prompts, saving time
  • Built specifically for D2C and Shopify brands, with relevant templates and integrations
  • Visitor-based pricing scales with growth, no per-seat fees
  • All-in-one platform replaces multiple point tools (A/B testing, personalization, flags, widgets)
  • Fast setup – live in 4 minutes with one script tag or app install
  • Trusted by 2,400+ brands with proven conversion lifts (median +27% revenue)
  • Includes AI Wingman for hands-off auto-optimization
Cons
  • Primarily designed for ecommerce platforms (Shopify, Shopline, Shoplazza) – less suited for non-ecommerce sites
  • Premium plan pricing for higher traffic tiers is not publicly listed
  • Visual editor requires Chrome extension (no native app editing)

Best For

A/B testing product pages, home pages, and checkout pagesPersonalizing website content based on visitor behavior and preferencesAdding new content blocks like video reels and recently viewed itemsOptimizing conversion rates and boosting revenueEnhancing upselling strategies

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FAQ

What is CustomFit.ai?
CustomFit.ai is an all-in-one experimentation and personalization platform for D2C and Shopify brands. It combines A/B multivariate testing, real-time personalization, AI Copilot, feature flags, and 100+ conversion widgets in one workspace.
How does pricing work?
Pricing is based on monthly visitors. The Core plan starts at $79/month for up to 10,000 visitors. Custom plans are available for higher volumes. All plans include unlimited users, full AI suite, and all widgets.
Is coding required?
No. CustomFit.ai is designed for marketers with a no-code visual editor and AI Copilot that can build changes from plain English prompts.
What integrations are supported?
CustomFit.ai integrates with Shopify, WooCommerce, GA4, Segment, Klaviyo, Mixpanel, Slack, WhatsApp, and more via webhooks and SDKs.
What kind of results can I expect?
Median results from brands running 6+ experiments in their first quarter include +34% festive revenue lift, +22% cart completion lift, and +24% conversion jump from PDP personalization. Overall median revenue lift is +27%.
Is there a free trial?
Yes, CustomFit.ai offers a 14-day free trial with no credit card required.