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Lately AI

Paid

AI social media content generator

MarketingPaid
#zapier
Inputs: text, audio, video
Starting Price
$49/mo
Type
Saas
Founded
2017
Company
Lately
Visit Website
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About Lately AI

Lately AI is an AI-powered content creation assistant that repurposes longform content into social media posts. It uses AI and neuroscience to learn a brand's dialects and nuances, turning existing content into social media gold. It helps users schedule and automate social media content, aiming to save time and increase engagement.

How to Use

Users feed Lately AI their longform content (text, audio, or video). The AI then generates dozens of social media posts, customized for different platforms and target audiences. Users can schedule these posts for optimal timing and cadence.

Lately AI's

Key Features

  • AI-powered social media post generation
  • Content repurposing from longform assets
  • Automated scheduling and publishing
  • Employee advocacy platform
  • Brand voice mirroring and enhancement
  • Performance analytics

Use Cases

  • Repurposing a blog post into multiple social media updates.
  • Turning a webinar into a series of engaging video clips for social media.
  • Automating employee sharing of company messaging on social media.
  • Scaling social media content publishing across multiple franchises or agents.

Key Features

Content Scheduling
Analytics
Multi-Account Management
Employee Advocacy Tools
Platform Integrations with HubSpot, Hootsuite, and Sprinklr
Scalable Social Media Programs
Comprehensive Performance Tracking
Audience Engagement Tools
Brand Experience Enhancement
News Dissemination Efficiency

Pros & Cons

Pros
  • Dramatically saves time by automating content creation and scheduling
  • Learns and mirrors brand voice to produce consistent, engaging messaging
  • Repurposes existing content, maximizing the value of every asset
  • Employee advocacy feature enables controlled, large-scale sharing across personal networks
  • Provides actionable analytics to refine social media strategy
  • Integrates with widely-used platforms like Hootsuite, HubSpot, and Sprinklr
Cons
  • Advanced features (unlimited channels, 100% automation) are limited to the Enterprise plan
  • Kately, the conversational AI agent, is not yet launched (waitlist only)
  • Starter plan limits social channels to 5, which may be restrictive for some users
  • Growth plan at $199/month may be expensive for very small businesses or solopreneurs

Best For

Global Enterprises: Manage social content efficiently across global markets.Technology Companies: Scale organic social media programs effortlessly.Media & Entertainment Firms: Reach and engage more viewers through effective social media strategies.Public Agencies: Spread news efficiently using social media.Consumer Brands: Enhance brand experience and customer reach through social media.Educational Institutions: Scale social media across various departments and campuses.Franchise Businesses: Ensure social media success for each franchise.Healthcare & Pharma Companies: Optimize social media programs for better outreach.Financial Services Firms: Publish social media content more effectively across brokers and advisors.Small Businesses: Utilize social media marketing to grow the business.

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