Lava Metrics

Lava Metrics is a platform designed to unite marketing data from various sources, starting with HubSpot, to provide actionable insights and eliminate the need for marketing spreadsheets. It offers reports that are essential for data-driven decisions but are either impossible to create in HubSpot or difficult to manage in spreadsheets. Lava Metrics aims to help Heads of Marketing gain proactive insights by connecting to their HubSpot account and syncing their data for a 30-day trial.

How to Use

To use Lava Metrics, sign up using the form, connect your HubSpot account, wait two minutes for the reports to be built with your live HubSpot data, and then access the automatically updated reports.

Lava Metrics's

Key Features

• Deal Velocity tracking
• Historical Pipeline analysis
• Sales Cycle Trends monitoring
• Reports Across Datasources
• Sales Cycle analysis by salesperson
• Conversion Rates analysis by salesperson
• Goal Setting in HubSpot
• Cohort Conversion analysis

Use Cases

• Analyzing how quickly leads progress through the marketing nurture and sales pipeline.
• Understanding the evolution of marketing-generated pipeline with accurate historical data snapshots.
• Gaining insights into sales cycle efficiency.
• Following data analysis rabbit holes to their end with unified data sources.
• Tailoring coaching strategies and allocating resources effectively by analyzing sales cycle by salesperson.
• Analyzing metrics such as total deals owned, deals closed-won, deals closed-lost, and open deals by salesperson.
• Setting precise monthly goals for revenue and pipeline specifically for marketing-generated numbers.
• Tracking the performance of deals created within a specific timeframe through cohort conversion analysis.