Act-On

Paid

Create automated campaigns, track real-time results, and measure success with detailed analytics.

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About Act-On

Act-On is an all-in-one marketing automation platform that helps businesses maximize the value of their marketing efforts. The software provides a comprehensive suite of tools for managing campaigns, creating content, and tracking results, so businesses have all the information they need to make informed decisions. With Act-On, marketers can design and launch campaigns quickly and easily, track their progress in real time, and measure their success with detailed analytics. From segmenting audiences to optimizing campaigns and driving conversions, Act-On simplifies the marketing process and helps businesses reach their goals faster. It’s a powerful and reliable tool that offers an intuitive user experience and can be tailored to meet the needs of any size business. With its comprehensive suite of features and intuitive user interface, Act-On is the perfect solution for businesses that want to maximize the value of their marketing efforts.

Key Features

Create automated campaigns: Create campaigns with Act-On to reach customers quickly and easily.

Track real-time results: Monitor performance of campaigns in real time to make informed decisions.

Measure success: Utilize detailed analytics to measure success of campaigns and optimize for better results.

Pros & Cons

Pros

Lifecycle-focused approach goes beyond lead generation to nurture full customer journey
Active Contacts pricing reduces costs by paying only for emailed contacts, saving 30-50%
Robust multichannel marketing capabilities (email, SMS, social, web, events)
AI-powered analytics with predictive lead scoring and audience insights
Open integrations with major CRM (Salesforce, Dynamics, etc.), ERP, and financial systems
Excellent customer support praised by users as 'second to none' and 'best-in-class'
No forced database purging – preserves engagement history for inactive contacts

Cons

Starting price of $900/month may be high for very small businesses or startups
Requires CRM integration to fully leverage lead management and sales alignment
Less brand recognition compared to Marketo, HubSpot, or Pardot
Some advanced features (Account-Based Marketing, Data Studio, AI Web Agent) are enterprise add-ons

Best For

Create automated campaigns: Create campaigns with Act-On to reach customers quickly and easily.Track real-time results: Monitor performance of campaigns in real time to make informed decisions.Measure success: Utilize detailed analytics to measure success of campaigns and optimize for better results.

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FAQ

What is Act-On's marketing automation platform?

Act-On is a lifecycle marketing automation platform that accelerates revenue growth by empowering businesses to engage prospects and customers across email, web, SMS, social media, and other channels through highly personalized 1:1 journeys driven by intelligent automation.

How is Act-On different from traditional marketing automation platforms?

Act-On differs from traditional platforms like Marketo, HubSpot, Pardot, and Eloqua by combining marketing automation and customer engagement capabilities (like Braze and Iterable). It is lifecycle-focused (not just lead generation), offers multichannel engagement, and provides an open ecosystem. It also uses Active Contacts pricing where you pay only for contacts you email.