Amelia by Amazon

Paid

Your generative AI selling expert for Amazon sellers

4.5

New AI ToolsContact

Inputs: textOutputs: text

Type

Saas

Company

Amazon

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About Amelia by Amazon

Project Amelia is a generative AI-powered personal selling assistant for Amazon sellers, built using Amazon Bedrock. It provides sellers with an always-available expert that answers knowledge-based questions, offers tailored business insights, and grants fast access to critical business metrics and reports unique to each seller. Available directly within Seller Central, Amelia learns each seller's unique business to provide personalized guidance and support, aiming to boost productivity and drive growth. The assistant is currently in beta, with future plans to expand into proactive action-taking and issue resolution.

Key Features

Built using Amazon Bedrock for scalable access to foundation models

Answers knowledge-based questions using accurate, reliable sources from Seller Central and beyond

Provides fast access to critical business metrics and reports unique to each seller

Learns each seller’s unique business for personalized insights and support

Available from any page within Seller Central at any time

Always-available, always-learning selling expert

Pros & Cons

Pros

Built on Amazon Bedrock, leveraging advanced generative AI
Provides always-available, personalized assistance directly within Seller Central
Combines broad world knowledge with deep Amazon-specific expertise
Offers fast, accurate access to critical seller metrics and reports
Designed to evolve over time with more proactive and action-taking capabilities

Cons

Currently in beta, so capabilities are limited
Only available to Amazon sellers via Seller Central
As of launch, limited to knowledge-based questions and metrics; cannot yet take actions or resolve issues on behalf of sellers

Best For

Get instant answers to complex selling questionsAccess and summarize key business metrics and reportsReceive tailored advice to boost productivity and growthNavigate policies, regulations, and best practices for selling on Amazon

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FAQ

What is Project Amelia?

Project Amelia is a generative AI-powered personal selling assistant for Amazon sellers, built using Amazon Bedrock. It provides answers, advice, and tools to help sellers manage and grow their business.

How does Project Amelia work?

Sellers ask questions directly within Seller Central, and Amelia responds with accurate information, tailored insights, and access to critical business metrics.

Is Project Amelia available to all sellers?

It is available in beta to sellers through Seller Central. Over time, Amazon plans to expand its capabilities and availability.

What can Project Amelia do currently?

Currently, it can answer knowledge-based questions from reliable sources and provide fast access to business metrics and reports unique to each seller.

Will Project Amelia be able to take actions in the future?

Yes, Amazon plans for Amelia to evolve to anticipate sellers' needs, take actions, and resolve issues on their behalf.