Audiense logo

Audiense

Paid

Analyze customer data, segment customers, identify influencers and partners.

4.0
Type
Saas
Founded
1994
Company
Audiense

About Audiense

Audiense is an audience intelligence platform that helps companies and brands in the digital world gain a better understanding of their customer base. The service enables businesses to discover and analyse the demographics, interests, and behaviours of their target audience. By leveraging detailed insights, it allows them to create more engaging and effective campaigns, as well as to gain a better understanding of customer preferences.Audiense also offers segmentation tools, allowing businesses to group customers into meaningful categories based on their interests. This makes it easier to target the right audience with relevant messaging and content. Moreover, it provides recommendations for potential influencers and potential partners, helping businesses to expand their reach and increase their customer base.Overall, Audiense is a powerful tool that provides businesses with the insights they need to understand their target audience and to create more effective campaigns. The service offers detailed analytics, segmentation capabilities, and recommendations for potential influencers and partners, making it an invaluable asset for businesses in the digital world.

Key Features

Analyse customer demographics, interests and behaviours.
Group customers into meaningful segments.
Suggest potential influencers and partners.

Pros & Cons

Pros
  • Combines online, offline, and social intelligence into a single platform.
  • AI-driven campaign planning reduces time from insight to activation.
  • Server-side tracking captures nearly 100% of conversion events.
  • Location intelligence for brick-and-mortar decisions.
  • Trusted by leading consumer brands.
  • Comprehensive audience segmentation beyond basic demographics.
Cons
  • Pricing requires contacting sales, which may not suit small businesses or individuals.
  • Platform complexity may require onboarding and training due to multiple product suites.
  • Limited self-service signup; free trial available only by request.

Best For

Analyse customer demographics, interests and behaviours.Group customers into meaningful segments.Suggest potential influencers and partners.

Alternatives to Audiense

FAQ

What is Audiense?
Audiense is an audience intelligence platform that combines data from Elevar, Buxton, and the original Audiense to help brands understand consumers online, offline, and in between. It provides AI-powered campaign planning, location intelligence, consumer data enrichment, and server-side tracking.
What products does Audiense offer?
Audiense offers several product suites: Audiense Action (AI campaign planning), Audiense Discover (social and audience intelligence), Audiense In-Person (location intelligence, formerly Buxton), and Audiense Online (server-side tracking, formerly Elevar).
Who is Audiense for?
Audiense is designed for marketing teams, brand strategists, and businesses looking to understand their consumers deeply and make data-driven decisions across media, creative, strategy, and physical locations.
Is there a free trial available?
Yes, Audiense offers a request-based free trial. Visitors can request a free trial on the website.
How does Audiense use AI?
Audiense uses AI in Audiense Action to instantly generate campaign toolkits, including precise messaging, creative direction, and channel planning, moving from insight to activation in minutes.