CleverTap

Paid

Segment users, automate personalized campaigns, and track user behavior to optimize campaigns, build loyalty, and drive growth.

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Type

Saas

Company

CleverTap

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About CleverTap

CleverTap is a powerful mobile marketing and analytics platform designed to help businesses understand, engage, and retain their users. With CleverTap, companies can track user behavior and preferences, segment users, automate personalized campaigns, and measure the impact of their campaigns. The platform also provides powerful insights into user engagement, allowing businesses to identify areas of opportunity and optimize their campaigns. With its intuitive interface, businesses can quickly and easily create campaigns, measure their performance, and optimize their strategies for maximum impact. CleverTap is the perfect solution for businesses looking to increase user engagement, build loyalty, and drive growth.

Key Features

Segment users to identify target audiences and optimize campaigns.

Automate personalized campaigns to build loyalty and drive growth.

Track user behavior and preferences to understand user engagement.

Pros & Cons

Pros

All-in-one platform combining analytics, personalization, and campaign orchestration.
AI-powered predictive segmentation and journey optimization (Clever.AI).
Unlimited data ingestion from multiple sources for comprehensive customer profiles.
Omnichannel support including email, push, in-app, and premium ad platforms.
Easy-to-use interface with drag-and-drop campaign builders and content libraries.
Proven results: 5x boost in retention, 60% increase in CTRs, 45% reduction in support tickets.
Scalable from small businesses to large enterprises with tiered pricing.

Cons

Pricing is not fully transparent; advanced plans require contacting sales.
Advanced AI features (IntelliNODE, predictive segmentation) are only available in higher-tier plans.
Essentials tier is limited to 100,000 MAU and lacks hyper-personalization features.
No free tier; only a 30-day free trial is available.
Initial setup and integration may require technical resources.

Best For

Segment users to identify target audiences and optimize campaigns.Automate personalized campaigns to build loyalty and drive growth.Track user behavior and preferences to understand user engagement.

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FAQ

What is CleverTap?

CleverTap is an all-in-one customer engagement platform powered by Clever.AI. It helps businesses understand customer behavior, personalize experiences, and automate campaigns to increase retention and lifetime value.

How does Clever.AI work?

Clever.AI provides prescriptive intelligence for smarter decisions, including IntelliNODE for automated journey optimization and predictive segmentation to identify intent-based segments and deliver real-time product recommendations.

Which industries does CleverTap serve?

CleverTap serves e-commerce, subscriptions, financial services, gaming, and other B2C industries. It offers solutions tailored to each sector's engagement needs.

What is the pricing for CleverTap?

CleverTap offers tiered plans starting with Essentials at ₹600/month (after 90% discount, regular ₹6000/month) for up to 5,000 MAU, with options for higher MAU and advanced features in Advanced and Cutting Edge plans. Custom pricing is available by contacting sales.