Pinterest Performance+

Paid

Maximise results. Minimise effort.

4.5

New AI ToolsContact

Type

Saas

Company

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About Pinterest Performance+

Pinterest Performance+ is a suite of AI and automation features designed for marketers to maximise ad campaign results while minimising manual effort. It bundles tools such as campaign optimisation, ROAS bidding, creative optimisation, image resizing, AI-generated backgrounds, visual search targeting, budget and bid management. The platform requires 50% fewer inputs compared to standard setup and has shown a 20% lower cost per action in catalogue sales campaigns. Features include converting product pins with AI-enhanced backgrounds, automatically resizing images to a 2:3 aspect ratio, and using visual search to identify new audiences. Performance+ is backed by brand safety guidelines and human review to protect brand integrity.

Key Features

Pinterest Performance+ campaigns bundle all features for consideration, conversions and catalogue sales campaigns with 50% fewer inputs

ROAS bidding prioritises high-value purchases to improve return on ad spend

Creative optimisation uses catalogue to create thousands of ad variations and optimises delivery

Image resizing automatically adjusts images to a 2:3 aspect ratio

Generate backgrounds replaces white product backgrounds with AI-generated scenes

Targeting uses visual search technology to identify new audiences without keywords

Budgets optimise spend by adjusting daily budget up or down by 25% over a rolling seven-day average

Bidding dynamically adjusts bids using real-time signals to prioritise high-value opportunities

Pros & Cons

Pros

AI and automation reduce setup time by requiring 50% fewer inputs
Tests show Pinterest Performance+ campaigns outperform traditional campaigns by nearly 80% in A/B testing
ROAS bidding can deliver 10% higher return on ad spend in tests
Creative optimisation led to 19% more checkout revenue attributed to Pinterest ads
Image resizing increased outbound clicks by 6% compared to non-resized images
Generate backgrounds increased conversion rates by 11% in testing
Targeting drove a 17% reduction in costs per mille compared to standard setup
Budget optimisation achieved 3% lower cost per action versus fixed budgets

Cons

Limited to Pinterest advertising platform only
Some features (creative optimisation, generate backgrounds) depend on having a product catalogue
Pricing requires contact; no transparent listing available

Best For

Consideration campaignsConversion campaignsCatalogue sales campaignsIncreasing return on ad spend through ROAS biddingScaling creative ad variations from product catalogues

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FAQ

What is Pinterest Performance+?

Pinterest Performance+ is a suite of AI and automation tools for marketers to boost efficiency, scale creative, and drive results on Pinterest. It bundles features including campaigns, ROAS bidding, creative optimisation, image resizing, generate backgrounds, targeting, budgets, and bidding.

How does the AI generate backgrounds for product pins?

The generate backgrounds feature replaces standard white product backgrounds with AI-generated scenes. Advertisers can preview generated backgrounds in real time before publishing. All backgrounds are reviewed by real people to help protect the brand's look and feel.