Scrumball

Scrumball is an AI-powered influencer marketing platform designed to launch influencer campaigns within minutes. It offers a hands-free solution for brands by leveraging a team of five specialized AI agents (Lillian, Hunter, Charlie, Max, and Tracy) to automate brand analysis, creator discovery, outreach, campaign management, and ROI tracking from a database of over 120 million influencers. Scrumball aims to deliver smarter campaigns, faster execution, and measurable results, allowing brands to save time, increase engagement, and scale their campaigns effortlessly.

## How to Use

Users can leverage Scrumball's AI team to manage their entire influencer marketing workflow. This involves using AI agents like Lillian for campaign strategy, Hunter for influencer discovery and analysis, Charlie for automated outreach and negotiation, Max for campaign milestone tracking and content approval, and Tracy for real-time performance monitoring and ROI attribution. Users can search for creators based on specific criteria (e.g., TikTok creators reviewing wireless earbuds, YouTube pet creators for dog accessories, Instagram creators for a specific brand) and manage all aspects of their campaigns from a single platform.

## Key Features

- AI-powered Influencer Discovery (120M+ profiles, AI matching) - Automated Outreach (AI-crafted emails, auto follow-ups, negotiation support) - Influencer Management (All-in-one platform for campaigns and conversations) - Performance Tracking (Real-time content, engagement, conversions, automated ROI reports) - Team Collaboration (Influencer status tracking, overlap prevention) - 5 specialized AI agents (Lillian, Hunter, Charlie, Max, Tracy) - Competitive Campaign Monitoring - Influencer Profile Analytics (96+ metrics)

## Use Cases

- Finding TikTok creators in the US reviewing wireless earbuds. - Finding YouTube pet creators in the US for dog accessories. - Finding Instagram creators for specific brands like vivaia.com. - Sharing a brand's sustainability story with like-minded communities, as demonstrated by VIVAIA's success in reducing marketing costs by 27% and achieving 148% higher engagement. - Automating repetitive tasks in influencer marketing to free up human teams for strategy and creativity.