Send In Blue logo

Send In Blue

Paid

Create personalized campaigns, segment customers, and automate emails based on behavior.

Type
Saas
Founded
2012
Company
Brevo (formerly Sendinblue)

About Send In Blue

Send In Blue is a powerful email marketing tool designed to help businesses build relationships with their customers and grow their businesses. With Send In Blue, you can easily create and automate personalized, targeted campaigns to engage and nurture your customers. You can create beautiful and professional-looking email newsletters, segment your customers into groups to target them more effectively, and send out automated emails based on customer behavior. You can also track the performance of your campaigns to see what works best and make adjustments accordingly. Send In Blue also makes it easy to integrate with your existing systems, so you can quickly get up and running and start sending out campaigns. With its intuitive user interface, comprehensive features, and competitive pricing, Send In Blue is the perfect solution for businesses looking to maximize the impact of their email marketing efforts.

Key Features

Create personalized campaigns to engage customers.
Segment customers into groups for targeted emails.
Automate emails based on customer behavior.

Pros & Cons

Pros
  • All-in-one platform combining marketing, sales, CRM, and loyalty
  • AI-powered features (Aura) for content generation, segmentation, and data analysis
  • Free forever plan available with no credit card required
  • Multichannel support including email, SMS, WhatsApp, push, and live chat
  • Drag-and-drop email editor with ready-made templates
  • Advanced segmentation with web tracking and custom events
  • Marketing automation with unlimited workflows in higher plans
  • High email deliverability with 99% delivery rate
Cons
  • Some advanced features (e.g., AI segmentation, phone support) only available in higher-tier plans
  • Rebrand from Sendinblue to Brevo may cause temporary confusion
  • Limited customization in lower-tier plans (e.g., Brevo logo visible in Starter)
  • Learning curve for utilizing all AI and automation capabilities effectively

Best For

Create personalized campaigns to engage customers.Segment customers into groups for targeted emails.Automate emails based on customer behavior.

Alternatives to Send In Blue

FAQ

Does Brevo offer a free plan?
Yes, Brevo has a forever free plan with no credit card required, suitable for individuals and solopreneurs. It includes up to 300 emails per day and basic features.
What channels does Brevo support?
Brevo supports email marketing, SMS marketing, WhatsApp campaigns, push notifications, live chat, chatbot, phone, meetings, and mobile wallet.
What is Aura AI in Brevo?
Aura is Brevo's suite of AI agents that help with marketing content generation, sales assistance, data analysis, and conversation summarization to automate tasks and improve efficiency.