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Synthesio

Paid

Monitor social media conversations, track trends, discover influencers, and generate customer insights.

1.2
New AI ToolsContact
Type
Saas
Company
Synthesio (Ipsos)
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About Synthesio

Synthesio is an all-in-one social listening and intelligence solution designed to help businesses and organizations stay ahead of the competition and make better decisions. With Synthesio, you can access powerful analytics, insights, and reporting tools that provide you with a comprehensive view of the conversations taking place across multiple social media channels. This includes an up-to-the-minute overview of your brand’s presence across social media, as well as more advanced features such as sentiment analysis, keyword tracking, and competitor comparison.Synthesio also offers a range of useful features to manage and monitor your brand’s online reputation. You can use it to track emerging trends, discover influencers, and join conversations in real-time. You can also leverage Synthesio to generate insights about customer needs and preferences, as well as gauge the impact of your marketing campaigns.

Key Features

Monitor conversations and sentiment across social media channels.
Track emerging trends and discover influencers.
Generate insights about customer needs and preferences.

Pros & Cons

Pros
  • Comprehensive data coverage: 80B social signals, 10+ search platforms, 2,000+ ecommerce sources.
  • Generative AI (Signals GenAI) enables rapid insight extraction in under 60 seconds.
  • Global reach with 25 markets, 181 languages, and 400 in-house experts.
  • Backed by 50 years of Ipsos research methodology for contextualized insights.
  • Flexible deployment: self-service, expert-supported, or full-service managed analysis.
  • Advanced AI techniques including topic modeling, LLMs, semantic analysis, and machine learning.
Cons
  • Pricing is custom and not publicly available; requires contacting sales.
  • Platform complexity may require initial training or onboarding support.
  • Primarily suited for enterprise clients and large organizations.

Best For

Monitor conversations and sentiment across social media channels.Track emerging trends and discover influencers.Generate insights about customer needs and preferences.

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FAQ

What is Synthesio?
Synthesio is an AI-enabled consumer intelligence platform by Ipsos that helps brands monitor social, search, and review data to uncover trends, understand audiences, and optimize brand performance.
What is Signals GenAI?
Signals GenAI is Synthesio's generative AI tool that transforms millions of real-time consumer signals into actionable insights, enabling faster data-driven decisions.
What data sources does Synthesio cover?
The platform aggregates data from 80 billion social signals per year across 10+ search platforms and 2,000+ ecommerce sources, including social media, search queries, reviews, and behavioral data.
Can I use Synthesio without expert support?
Yes, Synthesio offers a self-service option for independent analysis, as well as expert support and customized reports for clients who need additional guidance.
Which industries use Synthesio?
Synthesio is used by market researchers, brand managers, and innovation teams across industries, with clients including Nestlé, L'Oréal, and Rémy Cointreau.