Persado

Persado is an AI-powered platform designed to generate, optimize, and personalize marketing language at scale, particularly for regulated industries such as financial services, retail, telecommunications, and travel. The platform's core 'Motivation AI' engine analyzes a proprietary dataset of over 330 billion consumer interactions to create emotionally resonant marketing content aimed at driving customer engagement and revenue. It offers features such as message generation with performance prediction, automated A/B testing, and hyper-personalization, all while ensuring compliance with regulatory frameworks like UDAAP, TILA, and brand voice guidelines.

The platform operates as an agentic creative agency, allowing marketers to input a campaign brief (including product, channel, audience, and goal) and receive generated variants scored for performance, compliance, and readability. Persado also streamlines the deployment process by integrating with common marketing platforms such as Salesforce Marketing Cloud, Braze, and Adobe Target. After campaigns run, it provides post-campaign learnings to inform future messaging.

Persado is particularly suited for enterprises in highly regulated sectors, where it helps optimize customer acquisition, retention, and cross-selling initiatives. The platform has demonstrated significant ROI, with top financial services customers achieving over $2.5 billion in incremental revenue and retail clients generating over $1.8 billion in incremental value. Pricing is available upon request and is likely tailored to enterprise needs.